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The Pub / Re: West Sixth vs Magic Hat
« on: Today at 09:33:33 am »
Edit: here's some more research...
http://beerpulse.com/2013/05/magic-hat-calls-bs-on-west-sixths-media-campaign-after-lawsuit-407/
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In letters proposing a resolution to avoid a court case, West Sixth Brewing agreed to:
1. Remove the design element that mirrors Magic Hat’s #9 starburst/dingbat star packaging;
See now this is an important point that wasn't in West Sixth's blog post. Like I said in my last post I could see this being a problem, and its easily fixed.
If West Sixth's intentions were for the star to be a compass point you could scale it to fill the entire bg of the circle turning the whole logo into a compass.
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2. Use and promote the wording West Sixth Brewing in conjunction with the design (Magic Hat agrees that this will help eliminate confusion);
3. Work in good faith to phase out and replace any existing materials that may contain the prior version of the encircled “6” design;
These 2 are absolutely ridiculous to me, nowhere on Magic Hat's packaging is there a 9 in a circle. If all those abstract wavy lines are considered a circle they need their heads examined.


