I am contemplating (rather seriously) about starting a Craft Beer and Home Brew Supply. All the standards (beer, wine kits) as well as a growler bar and selection of regional craft beer. My question is: What keeps you going to the HBS you frequent? Is it location? The only one around? Selection, quality? Would you travel farther if you liked the store better? What is it that keep you coming back again and again? I want to do all I can to make the first time you stop in, the best experience. I personally frequent one that is 40 minutes away. There are others, but farther away. The store is OK, but is small and a little disheveled due to no place for extra inventory. I see a lot that I can improve on. But who is better to ask than a potential client?