Slate had an article called "Unaged whiskey helps young microdistilleries keep afloat. There’s just one problem: It tastes awful
The bottle I bought a year ago was touched twice and still sits where I store my bourbon. It's awful. Truly awful.
I've looked at all the different varieties at the liquor store and have always assumed it was made to be consumed by young folks who think it make them look cool. Just before they fall down and/or make a call on the big white telephone. 8^)
Honestly, one of my uncle's made shine and it never had a flavor anyone would call "good" but it had a one hell of a kick.