I think it is mixed bag. Beer is luxury item for non luxury price. Ask yourself if you would pay let say $500 a year for this. I think this is way above the beer price point and you would have to do a lot of education.
Check this brewery.
He is in Madison WI. This is very educated and liberal city of about 200,000.
Last I heard he had 9 subscribers.
I actually contacted him about his project and he was fairly terse and dismissive in his email so I let it go. I'm sure it's a hard stressful thing to be starting a new business and I didn't want to push it. But if he is not getting the support he was looking for I can see how that would be even more stressful.