At any rate, my point was that branding that's totally unrelated to beer doesn't preclude success in this industry.
Yes, sometimes brands succeed despite bad marketing, but brands never succeed because of bad marketing.
One of the most successful restaurateurs in Denver had about a 5-year timescale for each venue. It'd open, get a lot of business because it's the hip new thing, ride that until it's not as profitable anymore, shut down, remodel the space, and open a new restaurant with a different concept.
So even if your marketing is bad now, you can always rebrand later, assuming you don't go out of business in the meantime.
A guy who runs several bars (at a time) explained that exact business plan to me one evening. He would remodel a bar, do an intensive ad campaign and be open for 4 to 6 months. 3 months to recoop cost and 1 to 4 months profit depending on business. Then close it, remodel it and repeat. He typically had 6 to 10 bars open at any given time and was making a 7 figure/year income.