1. Use BCJP score sheets instead of crappy score sheet currently used, and encourage/require judges to provide feedback of some kind (though we don't have any certified judges).
2. Have a display with beer equipment and supplies (grains, hops, etc).
3. Staff the display to answer questions and sign up new members.
4. Possibly have a brewing demonstration one evening.
5. Display board with pictures of our club brewing and/or of the brewing process.
1. Yes! Definitely use the standard sheet and require judges to provide feedback. Also, why no certified judges? I would think that if you had 2 homebrew clubs in the area that they would have at least a couple certified judges in their ranks.
2. Nice displays are great, but they won't help participation this year unless you get the clubs involved early and get the word out that the comp is being revamped.
3. Great idea.
4. Great idea.
5. Great idea.
Other ideas: See if you can organize a small party or awards ceremony for the winners. If you can work a party, see if it's legal for entrants to bring/share beer. On-site bottle shares are fun and could be enough to entice more people to enter the comp.
In my opinion, the big fix has to be the judging. If the judges are unqualified and the judging sheets are lame or blank, people just aren't going to enter your comp. I think that's the first thing you need to get on top of.