Thanks for all the replies. I'm lucky in that he got a setup from Northern Brewer along with an extract kit there. I was surprised to see he even got an auto-siphon. I wish I'd had that when I started!
Then the brew day and I just hung out with him. helped lift heavy things and kept an eye on the brew day as it progressed so I could catch steps he might have missed.
Most important is to help your friend RDWHAHB (bring some of yours to this first brew day)
Don't get frustrated if he doesn't take all your advice and resist giving critique unless he asks for it.
after it's done sit down and drink a couple with him and see if he wants to go over the final product and ideas you have for changes/improvements.
I think this is great advise. I think he'll feel more confident just knowing he has someone to bounce ideas off of if he gets stumped. I also have my travel cooler already sitting out with a homebrew selection for him to try.
Finally, keep a few things in your car that typically help you through your brew day. That way if the opportunity exists to improve something you can easily grab it and introduce it.
Best of luck!
That's an excellent idea. I'm not sure that he'll have every little thing he should have. I may throw a couple things in my truck, just in case.
Again, I appreciate all the replies. This is great stuff!