Surfin': what variety did you buy?
From HopsDirect, they listed two for coastal climates, Cascade and US Tettnanger, grabbed one of each. I use about 4 pounds a year, this would maybe replace half my inventory if I'm lucky.
I'm in an area where if the sun is out and it's over 70 degrees F, that's a hot day.
I'm in the east bay. I get a what I consider a good crop of Cascade and of Magnum (about a pound dried), and tiny amounts of my other varieties (hallertau, saaz, columbus, sterling, fuggle, northern brewer).
Drainage and sunshine seem to be the important issue for me. The plants w/the most sun produce the most hops. I'm moving some plants this year to see if I can up the yield on the poor producers.