Here's an anecdotal of my point. I gave a BMC drinking neighbor a bottle of my APA with Simcoe and cascade. He gave the polite response, 'not bad. Kind of different.' Then a couple weeks later he said he got curious and ordered one of those APA things at a restaurant. Didn't say what brand, but told me that mine was better. He just didn't know it at the time. My point is that people expect pro beer to be the standard. Of course he didn't even know what it was much less what it was supposed to be.
I've converted a number of my lady friends to craft beer this way.