Being new to brewing AHA is well worth the money. I learn something new every magazine and get some recipe ideas and such. Plus using my AHA card for discounts at pubs is extremly worth it, not just for the discount but for the look on the drunk peoples faces when I save money. For instance, one old drunk was arguing with me how much a growler would cost. Sundays a growler is $2 off for everyone and with the AHA card it's $2 off as well. So she kept yelling at me saying I am getting a good deal for $10 bucks. I whip out that card and BOOM $8. She went ballistic. Well worth my money to AHA.