I'm also not understanding the aversion to Facebook. It's certainly not my favorite website, and can be quite annoying at times, but used properly it can give you access to large amounts of people that other advertising doesn't (and cheaper also). For a brewery in planning, I think it would be instrumental. It helps you update your "fans" on your progress, while obtaining feedback. Most people probably aren't going to log onto your web site every week to see updates, but they'll sure go on FB and see what you have to say.For the record, I think companies SHOULD have a presence on facebook. But you still need to have a website, and you should not assume that all of the customers you are trying to attract use facebook.
And if the updates are really that annoying, just go ahead and remove them from your status feed. It's quite easy.
This wasn't a direct reference to you; just a generalized statement regarding what I've sensed is the overall opinion of this forum. All I was trying to say was instead of people throwing up their arms and going "ahhh stupid facebooks", they should realize it's an incredibley useful tool if utilized correctly. I realize the demographic of this board... ahem, has more life experience- so I understand the viewpoint. I'm just trying to provide a bit of info, that's all.
And I completely agree about the website portion.