« on: August 24, 2010, 02:00:56 PM »
How is wholesale grain undermining the retail network? Most consumers don't have the need, the space, or the time to brew enough to buy malt in bulk quantities. But, for those who do, it's a great alternative. The point of retail isn't to hold consumers hostage and force them to pay middleman mark-ups; it should provide service, convenience, and smaller quantities for sale. Consumers who don't need these things have every right to buy in bulk, and as we've seen in other areas of retail, this works very well for both the consumer and the businesses. If you aren't making money as a specialty shop, maybe you should look at your business model and your attitudes before blaming the customers who (rightly) want to save money. If your LHBS gives bad advice (as many do, sadly), why not buy online when you can get better prices and advice from the Northern Brewer website?