Coffee should be maintained at 180-185F.
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The problem with the McD's case is that the coffee wasn't hot like you'd expect - it was scalding hot, far above drinkable temps because management had decided to serve it that hot (180-190F) so that the coffee would still be "piping" when the average commuter would finish their commute. They had been warned hundreds of times about the danger and liability of this policy and still refused to change the temp. That's what got them hit so hard.
(Seriously.. near boiling?)
You said that “talks between the two breweries started in September of 2012 after marketplace concerns surfaced by a Kentucky wholesaler who refused to carry West Sixth Brewing because he felt it too closely resembled Magic Hat.” Unfortunately, that isn’t true at all. We have two distributors who distribute both us and Magic Hat without any sort of confusion. We’re sorry that this is what you were told. What actually happened between us and your distributor is this: After we had advanced negotiations to sign with your distributor they were told by another brand they carry that they should not distribute our beer.
It is our position that West Sixth has not only infringed on our trademarks, but has also taken steps to damage our brand.So we won't comment on Facebook, but an email campaign is fine???