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Homebrew Clubs / Re: Technical brewing education in brewing clubs
« on: January 03, 2011, 11:39:11 AM »
Hi Kai,
We have a similar issue with the Barons (around 200 members). We meet on a the 4th Wednesday of every month and have an attendance of 100 to 120. Some want more homebrewing technical homebrewing presentations, others want more general discussions. In order to keep the homebrewers happy and bring in more new brewers we started our Brew U educational program about three years ago. Because of the program we're seeing more and more homebrewers show up to the monthly meetings and greater requests for more homebrew focused discussion. This year we'll be adjusting our classes a bit more to offer more advanced topics since we're planning on covering more beginning and intermediate topics during the monthly meetings.
One thing we've learned and you may already know - brew is served at the monthly meetings which means you'll only have an audience's attention for maybe 60 to 90 minutes. After that it gets too hard to keep people's attention and the side conversations to a low roar. Because of this we'll probably always have some advanced classes away from the monthly meetings because they are either too technical (like advanced yeast or hops sessions) or does not appeal to a large audience (bjcp study sessions).
Here is a link to the classes we offered last year if you're looking for ideas - http://beerbarons.org/Brew-U/classCatalog.html. Feel free to contact me if you have questions about the classes or if you'd like to see some of our presentation material.
We have a similar issue with the Barons (around 200 members). We meet on a the 4th Wednesday of every month and have an attendance of 100 to 120. Some want more homebrewing technical homebrewing presentations, others want more general discussions. In order to keep the homebrewers happy and bring in more new brewers we started our Brew U educational program about three years ago. Because of the program we're seeing more and more homebrewers show up to the monthly meetings and greater requests for more homebrew focused discussion. This year we'll be adjusting our classes a bit more to offer more advanced topics since we're planning on covering more beginning and intermediate topics during the monthly meetings.
One thing we've learned and you may already know - brew is served at the monthly meetings which means you'll only have an audience's attention for maybe 60 to 90 minutes. After that it gets too hard to keep people's attention and the side conversations to a low roar. Because of this we'll probably always have some advanced classes away from the monthly meetings because they are either too technical (like advanced yeast or hops sessions) or does not appeal to a large audience (bjcp study sessions).
Here is a link to the classes we offered last year if you're looking for ideas - http://beerbarons.org/Brew-U/classCatalog.html. Feel free to contact me if you have questions about the classes or if you'd like to see some of our presentation material.


