i agree with the profit thing to stay afloat...
maybe bmc's sacrifice taste to make profits...while craft beer and those that produce it focus on creating complex tastes to guide their profits. there's a part of me that feels when AB created the american ale they designed the beer around a price point, and there price point was low because they assumed a lot of the people that typicaly buy their normal products would not splurge for $10 a six pack. so they sacrificed ingredients and taste to get down to what they felt would be a competitive price point for their product.
not that 'craft brewers' disregard this totally but i want to believe it is not necessarily on the forefront of their minds, OR, they just know that the market that typically buys their beer doesn't mind spending a bit more for taste...did that make sense? i just went crosseyed.
so, craft brewers don't disregard profits, but their methods and philosophies of obtaining profits are a bit different than those of the bmc....or maybe i just want to believe this to be true...
i don't think i even answered the question...i'm just going to stop
Actually, you clarified my point pretty well. Think of crafts in general. It's trinkets and quilts and stuff that people enjoy making and using. Often people who are into crafts become good at and prolific, so they decide to sell their product and make some money, hopefully at least enough to continue with their craft. I think it's the same with craft beer.