ok, as a group, our beer is some of the best in the world...so yeah, that message is somewhat offensive.....but look at what is going on in the background....he's got taps coming out of the walls, fermentations going in every corner, kegs packed in conspicuous places, tubes and homemade contraptions sitting everywhere...he's got the obligitory brewing companion (in this case a perturbed cat), and the dude has a beard. Sadly, they sort of nailed it on a stereotypical level. His friends like lousy beer and bad wings....and who hasn't had a bad "bratwurst" beer from a newbe brewer?
So it is funny, as it looks like my basement brewery/furnace/storage room (albeit, mine is cleaner), and I own my mad (brewery) scientist persona.