Pabst may be trying the Gen X or new Yuppie thing, but they have made a showing at the GABF awards. Since 1990, six golds, three silvers, and a bronze in American Lager, Premium Lager and Light Lager. This does not include all the other beers associated under their beer flag. Medals in four straight years from 2004 - 2007 and the crowd always gives them a roar when announced during the Saturday awards ceremony. I guess there are quite a few of us that have a dark history with PBR in the way-back-when.
Here's what they say about their flagship brew:
"Pabst Blue Ribbon
American Style Premium Lager
Pabst Blue Ribbon is a premium lager brew crafted with a hefty infusion of 6-row barley in its ingredient package, a carefully balanced carbohydrate profile from corn syrup, and a unique combination of Pacific domestic hops blended with an imported Yugoslavian variety. Fermented with a pure culture of yeast and aged at high gravity, PBR is cellared and finished to the smooth, robust likeness of a fine Pilsner.
12.8 grams of carbohydrates"