I brewed a batch yesterday, just a basic APA recipe with a good dose of this hop blend at 60,15, 5 and FO. I'll also dry hop with it.
The hops smelled like they had Simcoe (that grapefruit with a slight onion note), which I see that they do. Also Citra and Sorachi Ace. Actually I've been using these in my APA blends for the last couple of years, just to get the grapefruit, tangerine, and lemon notes all at once.
I also read the story on this stuff, very cool. Check it out.