I think what made me chuckle about this whole brewhaha is the fact that the old management didn't do such a great job with the beers either. They may have had some great legacy labels, but to them that's all they were ...labels.
PBR was always an American lager, but I can say pretty definitively that whatever character it had 40-50 years ago (and it did have some) is gone now and it's by and large the same with the other brands under their leaky umbrella. The Schlitz project is interesting, but never having tasted the retooled retro version I can't say if they succeeded.
So looks like the new management is just as bad, and judging from the comments in the article, probably worse. Pabst is/was custodian to some great old brands (many run of the mill, but at least a few of some real distinction). They blew it bigtime with regard to those, and the new regime will probably continue to do so.
jeffy is absolutely correct in that Pabst, under it's previous and current owners, is nothing more than a marketing company. Seems they care not a whit about what they're actually marketing other than to sell it.