I watched all of the episodes and while it wasn't a marvel of tv entertainment I liked it for what it was, the only 'beer geek' show on tv. I think my biggest problem with it was the sustainability of the idea, how many different types of one-off special celebrity event brews can you do before it jumps the shark. Now if each episode was from the perspective of a different craft beer company like Sierra, Flying Fish, Founder's, etc etc then it may have had a wider range of content to choose from and would keep viewers that were 'on the fence' looking forward to the next episode because of hte promise of it being different.
In my opinion, there are still two types of shows that might work concerning beer:
1) Top Brewer - A Top Chef spinoff where homebrewers from across the country compete to win a prize at the end, like becoming the head brewer at a newly opened brewery or brew pub. Of course with special guest judges like John Blichmann, John Palmer or our very own Denny Conn!
Of course the difference between this and cooking show is the time differential between preparing food and fermenting beer but with proper editing techniques those "and we let it sit for 2 weeks" would go by faster than a viagra commercial
2) American Brewer - An American Chopper-type show where cameras follow along during the day-to-day running and operation of a small craft brewery or brewpub...SHENNANIGANS ensue!
If any producers are ready to make these, I totally have the logos and theme graphics ready to go!