AHA Rally

AHA Rallies are hosted by Brewers Association (BA) members for American Homebrewers Association (AHA) members as a way to reach out to the homebrewing community and show them your support. Homebrewers are known to be the target audience for craft brewers. The brand/business loyalty that comes from hosting an AHA Rally will benefit your business and your community.

About AHA Rallies

• AHA Rally hosts must be current members of the BA.
• AHA Rallies are best described as a 3-hour brewery open-house.
• Attendees are required to be AHA members; they are either current members or they join at the door at a discounted price. Designated Drivers are allowed entrance at no cost.

Activities of an AHA Rally

• AHA Rallies typically begin with a happy-hour of mingling as people arrive.
• The host brewery usually provides complimentary beer samples throughout the event.*
• Attendees love to take a VIP brewery tour hosted by your brewers, owners and other brewery staff.
• After the tour the group usually goes back to mingling, sampling beers, noshing on apps and having a great time.
• At the end of the AHA Rally there are drawings for door-prizes donated by the AHA and the host brewery.
• Some breweries choose to give all the attendees a gift as they enter the AHA Rally or as they leave; the marketing opportunities are limitless.

* Breweries must follow state laws regarding the distribution of free beer.

Marketing an AHA Rally

• The AHA promotes AHA Rallies via emails to our contact lists in your state and surrounding areas (if need be).
• An AHA Rally calendar is listed on HomebrewersAssociation.org with live links and color logos for the brewery.
• AHA Rally ads are published in Zymurgy and All About Beer magazines.
• AHA Rallies are often promoted by the grassroots efforts of AHA members, homebrew clubs and homebrew shops.
• AHA Rally sites receive color posters to help you promote the event at your brewery and key accounts.
• The AHA works with local homebrew clubs and shops to encourage participation from the community.
• As an AHA Rally host, you are encouraged to invite your email list to the event, as well as promote the event via Twitter, Facebook, the brewery's online calendar and other marketing tools you use.

2012 AHA Rally Calendar

February 26 | Saint Arnold Brewing Co. | Houston, TX
March 8 | Four Peaks Brewing Co. | Tempe, AZ *
           * Featuring Charlie Papazian
March 10 | Stone Brewing Co. | Escondido, CA
April 21 | The Public House Brewing Co. | Rolla, MO
May 19 | Upland Brewing Co. | Bloomington, IN
Summer 2012 | Troeg's Brewing Co. | Hershey, PA
August 4 | Moonlight Meadery | Londonderry, NH

Thank you, 2011 AHA Rally Hosts

Allagash Brewing Co., Cigar City Brewing, German Fest, Highland Brewing Co., Public House Brewing Co., Ram Restaurant & Brewery, Rogue Ales Public House, Saint Arnold Brewing Co., Samuel Adams Boston Brewery, SanTan Brewing Co., Stone Brewing Co., The Green Dragon, The Pike Brewing Co., Uinta Brewing Co., Upland Brewing Co., and Wynkoop Brewing Co.

To schedule an AHA Rally or for more information, please contact Kathryn Porter Drapeau, 888.822.6273 x 123