Pub Discounts

The Brewers Association's Pub Discount Program was created to promote Brewers Association (BA) members that want to offer discounts to American Homebrewers Association (AHA) members, thus creating a national loyalty program within our organization.

To participate, your business must commit to offer some type of food, merchandise and/or beer discount to our 29,000+ AHA members and maintain a current membership* with the BA. Once your business joins the Pub Discount Program, the AHA promotes your business in various different ways.

Marketing the Pub Discount Program

• Listing with live links on HomebrewersAssociation.org, BrewersAssociaiton.org and CraftBeer.com. (ex. Pub Discount Listing)
• One-time email announcing your participation to AHA members and non-members in your state (and surrounding states, when applicable)
• Participant list sent to all new and renewing members of the AHA (~1000/month)
• Promotion of the program on most AHA print ads including a Pub Discount ad in Zymurgy magazine (readership >48,000).
• Facebook post to fans of the American Homebrewers Association

Downloadable Resources

Pub Discount Program Brochure   This full color piece is great to show to the owner or decision maker at your pub. It highlights the key points of the program and why it's important for your business to participate! Hard copies of this brochure are also available.

Pub Discount Participants Benefits – Brewery   Pub Discount Participants Benefits – Better Beer Provider  There are many benefits for the BA member who participates in the program. We'll market you to thousands of traveling and thirsty drinkers all throughout the year.

Sample Employee Poster These posters are intended for your staff. Place one near the register and the other near your time-clock to remind your employees about the program. The AHA member cards are shown on the poster so your staff is familiar with how they look.

AHA Benefits and Membership Form You may want to familiarize yourself with what the AHA has to offer. Feel free to print this off and have stacks at the bar or where you leave periodical.

AHA Pub Discount Program Participant Logo (.jpg & .eps) AHA Logo (.jpg & .eps) Display a logo in emails or on your business' website to let AHA members know of your support and participation in the Pub Discount Program.

 

*Better Beer Provider memberships are complimentary to beer bars (non-brewing facilities) wishing to participate.