Homebrewers Association | AHA Forum

General Category => Going Pro => Topic started by: peteck727 on April 24, 2013, 01:42:22 AM

Title: Logo Feedback
Post by: peteck727 on April 24, 2013, 01:42:22 AM
Hey fellow brewers,
We are currently working on developing a logo for our soon-to-be brewery and could use some feedback. Please check out the logos posted on our facebook page and leave comments on the logos you like (or hate)!
https://www.facebook.com/media/set/?set=a.531379860253336.1073741828.472404139484242&type=1&l=61c87d2437 (http://"https://www.facebook.com/media/set/?set=a.531379860253336.1073741828.472404139484242&type=1&l=61c87d2437")
Thanks!!!
Pete

ps like our facebook page while your at it! haha
Title: Logo Feedback
Post by: majorvices on April 24, 2013, 01:54:41 AM
Seeing as I'm a graphic designer AND professional brewery owner I'd love to give critique on yer logo. But I'm not sure how to use the face books. Can't you just post the images here?

Utterly a shame to me that we have become a society where we assume everyone uses Facebook... Just sayin' ;)
Title: Re: Logo Feedback
Post by: tschmidlin on April 24, 2013, 02:44:49 AM
Utterly a shame to me that we have become a society where we assume everyone uses Facebook... Just sayin' ;)
I'm with you on that.  I went to look up a place yesterday only to find out they don't have a web page, just some crap on facebook.  I don't want to have to like a place on facebook and get spam from them when all I want is to look up some info, and finding them on facebook can be a PITA.

I looked at the logos - I prefer the bug shape in #2 over #1, so that leaves, 2, 3, 13-17.

I don't really like the scratched logo look in 3 and 17.
I don't like the font of 17.
I don't like the colors of 2 and 13, it would be better reversed.
I don't know why there are gaps in 15 and 16, not a fan.
Not sure why there are 2 bugs in 14.
18 is pretty good, but I think I'd prefer #3 with a complete ring around it.

But if you're calling it Big Bug, why not go with a logo with one of these:
(http://www.wesleyfleming.com/gallery/hercules1.jpg)

Or these:
(http://museumvictoria.com.au/bugs/images/resources/Goliath_554.jpg)

Or these:
(http://www.xerxy.com/wp-content/uploads/2009/06/big_bug.jpg)

Because those are big bugs.  Ladybugs (which is what your logo looks like) are tiny.

Just the $0.02 of a random guy on the internet who will try your beer no matter what your logo looks like.
Title: Re: Logo Feedback
Post by: tonyp on April 24, 2013, 04:00:37 AM
Did you make these yourself or are they from some $5/logo website?

The reason I ask is because if you are making your own logo, good effort for a non-designer. On the other hand, if it is one of those cheapo "100 logos for a $1" sites I would say this:

Do yourself the favor and hire a real graphic designer that is actually going to put some thought and heart/soul into the design. There is alot more to logo design than just typing the words into photoshop and throwing a picture of a bug on it with a bunch of builtin effects. It takes years to get good at it and throwing 15 crappy versions of the same logo onto a table is no way to choose an image that will represent you, your business, your employees or your products.

Just like you wouldn't farm out your legal/accounting/electrical/plumbing work to some 14 yr old kid on the internet, don't do it with the face of your business either. Your logo and brand are just as important as any other part of your business and its the first thing people will see and remember, its the beginning of the relationship between you and your customers.

Here are some other things to think about: does that logo work on all colored backgrounds? Different materials? How does it look really small on a business card? Or really large on a poster or banner? A designer will keep all of these things in mind when creating your logo.

Do me a favor, before your pick one of those, go to googlemaps, make sure its set to your home location and type in graphic design. Choose the top 3 results and call them, ask them if they would give a free consult, I bet you they will. Go there! Meet them! Spend a few minutes explaining your brewery idea, who you are and what you want to represent and be known for. I guarantee you will find atleast one place who cares. You'll know it as soon as you meet them because they will be the ones that ask good questions and are excited to learn about you and help create something truly unique and wonderful.

Or pick one of those other ones. In my professional opinion, the only one that has the potential to lead to something worthwhile is #2. Oh and btw, #6 has a spelling error.

Just my $1.25 (because that was alot more than .02ยข!) :D

Tony
Title: Re: Logo Feedback
Post by: klickitat jim on April 24, 2013, 04:12:18 AM
Sorry no Facebook.

"Friends don't let friends drink bad beer"

Title: Re: Logo Feedback
Post by: reverseapachemaster on April 24, 2013, 04:13:21 AM
I liked the 12th one the most. I thought it was a good balance between an interesting design and easy to read and identify.

I also wondered whether these were from one of those discount/bulk logo websites. They aren't necessarily bad but none of them leap off the page as something unique you would rely on for marketing a memorable image. If you're just looking for something to identify the brewery there's nothing wrong with it.

Should you decide you would like something more creative I do have a referral to offer for a gal who does marketing/branding and does have some experience working with breweries and wineries among other industries.
Title: Re: Logo Feedback
Post by: tonyp on April 24, 2013, 04:13:24 AM
That wasn't meant to be an angry rant, I hope it didn't come off as such.  I really just want you to do well and I also care about good design.

:)
Tony
Title: Re: Logo Feedback
Post by: tschmidlin on April 24, 2013, 04:51:00 AM
Some of the logos kind of remind me of this one from a local brewery where I know and like the owner, brewer, and several of the other guys that work there.

(http://www.bigalbrewing.com/images/bigal_logo.gif)
Title: Re: Logo Feedback
Post by: garc_mall on April 24, 2013, 05:30:46 AM
Some of the logos kind of remind me of this one from a local brewery where I know and like the owner, brewer, and several of the other guys that work there.

(http://www.bigalbrewing.com/images/bigal_logo.gif)

My only problem with Big Al is that it is a long drive to White Center.

On the logo question. I have no idea.
Title: Re: Logo Feedback
Post by: tschmidlin on April 24, 2013, 06:25:39 AM
Some of the logos kind of remind me of this one from a local brewery where I know and like the owner, brewer, and several of the other guys that work there.

(http://www.bigalbrewing.com/images/bigal_logo.gif)

My only problem with Big Al is that it is a long drive to White Center.

On the logo question. I have no idea.
I tried the new IPA at cask fest - it was awesome.  I'm hoping to find it at MnV.
Title: Re: Logo Feedback
Post by: SecondRow_Sean on April 24, 2013, 02:07:01 PM
I'll have to disagree on the whole "don't use a design website to create your business logo" argument. There are several reputable crowd sourcing type sites that work very well (99 Designs is one of them). But like everything else, you get what you pay for. If you pick the lower tier pricing system, and don't offer instructions or feedback, you won't attract talented, qualified designers. If you set up your contest correctly, with a decent pay off, you'd be amazed at what these designers come up with. In my opinion, it's a great way to get multiple designers to work on your logo.

Title: Re: Logo Feedback
Post by: klickitat jim on April 24, 2013, 02:33:44 PM
If ever I went pro (give me a minute... hahahaha oh, wooo! That's a good one) if I did, i would do a sit down with a pro and once they knew me, I would let them run with it. Then do a testing with target audience. Logo can say a ton about you, your company, and your product. Almost as important as what's inside. If you consider BMC as a model, its apparently more important than what's inside.

"Friends don't let friends drink bad beer"

Title: Re: Logo Feedback
Post by: nateo on April 24, 2013, 02:49:06 PM
Here's my feedback
Criteria from: http://www.davidairey.com/what-makes-a-good-logo/

Describable - yes, it's a bug
Memorable - no, it looks like every other logo
Effective without colour - yes
Scalable i.e. work when just an inch in size - yes
Relevant to the industry in question - no

Here are good examples of logos, as far as being memorable and relevant: UPS (a package), the World Wildlife Fund (panda bear), ToysRUs (you can tell they sell toys).

WTF does a bug have to do with brewing?
Title: Re: Logo Feedback
Post by: SecondRow_Sean on April 24, 2013, 02:49:17 PM
I'm also not understanding the aversion to Facebook. It's certainly not my favorite website, and can be quite annoying at times, but used properly it can give you access to large amounts of people that other advertising doesn't (and cheaper also). For a brewery in planning, I think it would be instrumental. It helps you update your "fans" on your progress, while obtaining feedback. Most people probably aren't going to log onto your web site every week to see updates, but they'll sure go on FB and see what you have to say.

And if the updates are really that annoying, just go ahead and remove them from your status feed. It's quite easy.
Title: Re: Logo Feedback
Post by: klickitat jim on April 24, 2013, 03:01:32 PM
Its not so much Facebook but who is watching.  :o

"Friends don't let friends drink bad beer"

Title: Re: Logo Feedback
Post by: SecondRow_Sean on April 24, 2013, 03:10:14 PM
Its not so much Facebook but who is watching.  :o

"Friends don't let friends drink bad beer"

Yes, maintaining proper privacy settings is important.
Title: Re: Logo Feedback
Post by: klickitat jim on April 24, 2013, 03:21:15 PM
Not having it is the highest privacy setting lol. Its all good just not my thing.

"Friends don't let friends drink bad beer"

Title: Re: Logo Feedback
Post by: Slowbrew on April 24, 2013, 03:22:58 PM
Not having it is the highest privacy setting lol. Its all good just not my thing.

"Friends don't let friends drink bad beer"

Facebook is just more proof the only thing Orwell got wrong was the date. 

Paul
Title: Re: Logo Feedback
Post by: micsager on April 24, 2013, 03:28:24 PM
I'm also not understanding the aversion to Facebook. It's certainly not my favorite website, and can be quite annoying at times, but used properly it can give you access to large amounts of people that other advertising doesn't (and cheaper also). For a brewery in planning, I think it would be instrumental. It helps you update your "fans" on your progress, while obtaining feedback. Most people probably aren't going to log onto your web site every week to see updates, but they'll sure go on FB and see what you have to say.

And if the updates are really that annoying, just go ahead and remove them from your status feed. It's quite easy.

I'm with ya.  Facebook is a great resource for our brewery.  I post things quite a bit.  And, I have "liked" many other breweries.  And I share many of their posts on my own own page. 

The world is progressing, we can't stop it.  Might as well get on the train. 
Title: Re: Logo Feedback
Post by: jeffy on April 24, 2013, 03:38:22 PM
Well, that link doesn't even work for me.  Perhaps if they had mentioned their name I could look it up.
Title: Re: Logo Feedback
Post by: phunhog on April 24, 2013, 03:55:19 PM
I'm also not understanding the aversion to Facebook. It's certainly not my favorite website, and can be quite annoying at times, but used properly it can give you access to large amounts of people that other advertising doesn't (and cheaper also). For a brewery in planning, I think it would be instrumental. It helps you update your "fans" on your progress, while obtaining feedback. Most people probably aren't going to log onto your web site every week to see updates, but they'll sure go on FB and see what you have to say.

And if the updates are really that annoying, just go ahead and remove them from your status feed. It's quite easy.

This!!   I have a FB page for my home brewery that someday I want to make commercial. It gets my name out there and I have made many, many contacts this way.  Much easier to update with news, photos, stories than a traditional website. Plus people are already on FB vs getting someone to navigate to your website. I DO see why people don't like FB though for personal stuff. 
Title: Re: Logo Feedback
Post by: majorvices on April 24, 2013, 04:10:35 PM
I'm also not understanding the aversion to Facebook. It's certainly not my favorite website, and can be quite annoying at times, but used properly it can give you access to large amounts of people that other advertising doesn't (and cheaper also). For a brewery in planning, I think it would be instrumental. It helps you update your "fans" on your progress, while obtaining feedback. Most people probably aren't going to log onto your web site every week to see updates, but they'll sure go on FB and see what you have to say.

And if the updates are really that annoying, just go ahead and remove them from your status feed. It's quite easy.

This!!   I have a FB page for my home brewery that someday I want to make commercial. It gets my name out there and I have made many, many contacts this way.  Much easier to update with news, photos, stories than a traditional website. Plus people are already on FB vs getting someone to navigate to your website. I DO see why people don't like FB though for personal stuff.

So, on my iPad in Tapatalk I get no link to any facebook page on his post so it is impossible for me to go to the link without opening it in a browser. Use facebook all you want, it can be a great tool. But I don't think you should expect everyone to use it. And when the guy who owns a brewery and was a graphic designer for 20 years can't look at your logo that may be a problem. Just sayin'. ;)
Title: Re: Logo Feedback
Post by: SecondRow_Sean on April 24, 2013, 04:31:20 PM
I'm also not understanding the aversion to Facebook. It's certainly not my favorite website, and can be quite annoying at times, but used properly it can give you access to large amounts of people that other advertising doesn't (and cheaper also). For a brewery in planning, I think it would be instrumental. It helps you update your "fans" on your progress, while obtaining feedback. Most people probably aren't going to log onto your web site every week to see updates, but they'll sure go on FB and see what you have to say.

And if the updates are really that annoying, just go ahead and remove them from your status feed. It's quite easy.

This!!   I have a FB page for my home brewery that someday I want to make commercial. It gets my name out there and I have made many, many contacts this way.  Much easier to update with news, photos, stories than a traditional website. Plus people are already on FB vs getting someone to navigate to your website. I DO see why people don't like FB though for personal stuff.

So, on my iPad in Tapatalk I get no link to any facebook page on his post so it is impossible for me to go to the link without opening it in a browser. Use facebook all you want, it can be a great tool. But I don't think you should expect everyone to use it. And when the guy who owns a brewery and was a graphic designer for 20 years can't look at your logo that may be a problem. Just sayin'. ;)

The problem isn't facebook, or the inability to open a link in Tapatalk. The problem is that OP messed up the hyperlink.
Title: Re: Logo Feedback
Post by: anthony on April 24, 2013, 04:33:17 PM
Probably because the link is malformed....

https://www.facebook.com/media/set/?set=a.531379860253336.1073741828.472404139484242&type=1&l=61c87d2437

I was bored while waiting for a CIP cycle to finish, so I linked in all the pics to this post.


(http://sphotos-a.xx.fbcdn.net/hphotos-prn1/488099_531379866920002_443901665_n.jpg)

(http://sphotos-b.xx.fbcdn.net/hphotos-ash3/562404_531382370253085_1845164318_n.png)

(http://sphotos-a.xx.fbcdn.net/hphotos-ash3/601818_531382373586418_585844142_n.png)

(http://sphotos-a.xx.fbcdn.net/hphotos-frc1/62678_531382366919752_1437763362_n.png)

(http://sphotos-b.xx.fbcdn.net/hphotos-ash3/601874_531382386919750_805786421_n.png)

(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/28029_531382400253082_131873456_n.png)

(http://sphotos-a.xx.fbcdn.net/hphotos-ash4/379905_531382406919748_203162121_n.png)

(http://sphotos-a.xx.fbcdn.net/hphotos-frc3/305880_531382420253080_1132572393_n.png)

(http://sphotos-a.xx.fbcdn.net/hphotos-prn1/32625_531382426919746_1876136750_n.png)

(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/27891_531382440253078_633411701_n.png)

(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/164221_531382443586411_332359232_n.png)

(http://sphotos-a.xx.fbcdn.net/hphotos-prn1/551271_531382463586409_1900392463_n.png)

(http://sphotos-a.xx.fbcdn.net/hphotos-prn1/931340_531382476919741_1153239341_n.png)

(http://sphotos-a.xx.fbcdn.net/hphotos-frc1/297959_531382483586407_823199200_n.png)

(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/58098_531382503586405_957207583_n.png)

(http://sphotos-b.xx.fbcdn.net/hphotos-snc6/10014_531382490253073_1723306853_n.png)

(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/11869_531382496919739_1551698846_n.png)

(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/21324_531383910252931_2129503050_n.jpg)

(http://sphotos-b.xx.fbcdn.net/hphotos-ash3/15120_531384406919548_1332249822_n.jpg)

(http://sphotos-b.xx.fbcdn.net/hphotos-ash4/400739_531401453584510_225263974_n.jpg)
Title: Re: Logo Feedback
Post by: reverseapachemaster on April 24, 2013, 04:40:05 PM
IMO Facebook (and other social media outlets) carry more problems based on the way users behave than what FB does with your information. FB builds profiles from its users that it sells to its advertisers and other marketing entities. It's an unavoidable process on the internet these days. Pretty much any major website uses your information, from account specific info to your clicks, to advertise to you. If you use a search engine, it is creating an advertising profile. Google is definitely the master of profiling its users. It combines all your search, youtube, gmail, etc. content and clicks to create specific search engine results and advertising. Google isn't the only one doing it. All the search engine and free email providers do it. The news websites and forum websites are also very big into it. Anything you do online is "content" that can be used to shape advertising. The internet is a great resource but it isn't free because content providers like you. You're the product.
Title: Logo Feedback
Post by: majorvices on April 24, 2013, 04:42:53 PM
I think #1 is the best one. I could see it on a shirt or pint glass. It does a fair job of branding. I think it i s a good starting point but would like to see it refined.

One thing I will say is first thing I think of when I see ever single one of these logos is "children's coloring book". Little too cutesy, all of them.

And sorry for side tracking the discussion to the merits/demerits of facebook. My bad. :P
Title: Re: Logo Feedback
Post by: denny on April 24, 2013, 04:59:12 PM
It kinda reminds me of when I out together a promo package for my studio.  worked my butt off on it and I was quite proud of the results.  I showed it to a client who ran an ad agency and he said "I'll have one of our designers call you".
Title: Re: Logo Feedback
Post by: reverseapachemaster on April 24, 2013, 05:56:19 PM
Is Mothra available for licensing? That is a big bug.
Title: Re: Logo Feedback
Post by: a10t2 on April 24, 2013, 05:57:08 PM
Well, I'm definitely not asking what y'all think of my logo now. :o

I agree that #1 is the best. #12 (the bottle cap) is also pretty distinct, but would probably have to be a solid color to be reproducible. Anything with a "weathered" look isn't going to translate well (knit logo for shirts or hats?).

I like Tom's suggestion too. If you're going to be a bug, be a badass bug.
Title: Re: Logo Feedback
Post by: Mark G on April 24, 2013, 06:19:20 PM
I'm not a graphic designer, and I hate FB, so take my opinion with a grain of salt. None of the images make me think of a big bug. Either change the name to little bug, use one of Tom's bugs, or talk to the Mothra people.
Title: Re: Logo Feedback
Post by: bluesman on April 24, 2013, 06:49:07 PM
I'm also a fan of the first logo, as it is the easiest to read and has character. I'm a Facebook user and understand that everyone doesn't participate, but think it's a valuable resource for many.
Title: Re: Logo Feedback
Post by: Slowbrew on April 24, 2013, 07:15:05 PM
Now that I've seen them...

Of the ones posted I'd choose #1 also.  For the same reasons as others have said.  I think I would go for a more detailed, bigger bug.  Nothing that looks like it could eat the kids or anything.  The ones posted get the idea across but don't really stick with you. 

Sorry for riding the Facebook alt.thread.  8^(  My only redeeming grace there is you should have seen the rant I didn't post.  That one would have gotten the thread locked.

Good luck on the brewery planning!

Paul
Title: Re: Logo Feedback
Post by: SecondRow_Sean on April 24, 2013, 07:19:37 PM
For what it's worth, I like #2.
Title: Re: Logo Feedback
Post by: Jimmy K on April 24, 2013, 07:40:08 PM
Here are my first thoughts on some of your logos. I deleted any where my only comments would be repeats from previous.
 
 
This one says party like it's 1999 and we're using WordArt to make a free logo.  I don't like this bug shape as much as the other one. And I don't know why it's on an egg.
(http://sphotos-a.xx.fbcdn.net/hphotos-prn1/488099_531379866920002_443901665_n.jpg)

 
I like clean designs, so I like this bug shape the best. It's modern and clean.
(http://sphotos-b.xx.fbcdn.net/hphotos-ash3/562404_531382370253085_1845164318_n.png)

Repeat the 1999 WordArt comment for the semi-circle text. Also, the font is funny, but it doesn't say anything about your company.
(http://sphotos-a.xx.fbcdn.net/hphotos-frc1/62678_531382366919752_1437763362_n.png)


I like this concept - The oversized design is one of the few that makes the bug seem BIG.

(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/28029_531382400253082_131873456_n.png)

Are these eyes?
(http://sphotos-a.xx.fbcdn.net/hphotos-ash4/379905_531382406919748_203162121_n.png)

Not bad - Your name is easily read and understood. The font is unique but doesn't detract from remembering the logo. Again, I like the other bug better.
(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/164221_531382443586411_332359232_n.png)
Meh
(http://sphotos-a.xx.fbcdn.net/hphotos-prn1/551271_531382463586409_1900392463_n.png)
1999 and difficult to read font
(http://sphotos-a.xx.fbcdn.net/hphotos-prn1/931340_531382476919741_1153239341_n.png)
Trainwreck
(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/11869_531382496919739_1551698846_n.png)

This and the one above are my favorites. Nice bold, easy to read letters. A downfall is there are plenty of other breweries with banner-style logos so this might not stand out.
(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/21324_531383910252931_2129503050_n.jpg)

Do you put eggs in your beer?
(http://sphotos-b.xx.fbcdn.net/hphotos-ash3/15120_531384406919548_1332249822_n.jpg)
Title: Re: Logo Feedback
Post by: AmandaK on April 24, 2013, 08:50:48 PM
Trainwreck
(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/11869_531382496919739_1551698846_n.png)


It really bothers me that the first and last letters don't line up on the bottom.
Title: Re: Logo Feedback
Post by: udubdawg on April 24, 2013, 09:21:53 PM
Trainwreck
(http://sphotos-b.xx.fbcdn.net/hphotos-prn1/11869_531382496919739_1551698846_n.png)


It really bothers me that the first and last letters don't line up on the bottom.

man the engi-nerds ruin everything.



...I noticed it hours ago.   ;D
Title: Re: Logo Feedback
Post by: klickitat jim on April 24, 2013, 09:58:17 PM
Bug +egg=larvae <appealing

Think tipsy sarcastic customers
Big bug,  bad bug,  bed bug, lady bug, aphids, hops with aphids

I would make big bug bigger than brewery. Its big but not as big as brewery. Maybe just a big bug and no words. Kind of like the white album. It didn't say white album on it. Let the customer be smart and figure it out.

"Friends don't let friends drink bad beer"

Title: Re: Logo Feedback
Post by: SecondRow_Sean on April 24, 2013, 10:26:17 PM
This guy asked for feedback and he sure got it.

Almost like a "command climate survey" in the Army.
Title: Re: Logo Feedback
Post by: nateo on April 24, 2013, 10:28:33 PM
I would make big bug bigger than brewery. Its big but not as big as brewery. Maybe just a big bug and no words.

I actually really like that idea. I'm picturing a giant ladybug looking down on a tiny factory.
Title: Logo Feedback
Post by: majorvices on April 24, 2013, 10:34:19 PM
Agree with some of what mntrockclimber said but, the thing is, the designs he liked the best don't really show the type you are going to use which is important. Typography may be the most important aspect in graphic design. The way your name is read says as much about you as you branding says. I like #1 (with some reservations) because it works a branding image (the bug) in with your name.  None of the other images do this.
Title: Logo Feedback
Post by: duboman on April 25, 2013, 01:39:37 AM
Personally I keep seeing a lady bug and they just don't convey big bug in my world.

I liked #1 best for visual appeal and transfer to marketing products but I just don't see big bug at all.....maybe that's what will make it work,)
Title: Re: Logo Feedback
Post by: peteck727 on April 25, 2013, 02:55:12 AM
SHAZAM!! That is way more feedback than I was expecting and I love it. I appreciate everyone being so willing to share their opinions with us!

First, I'd like to thank "anthony" for posting the images directly to this thread for those who don't have facebook. (sorry to the rest for not doing that myself. I just liked the idea of having feedback on facebook so I could easily look at likes and comments on each individual logo without having to parse the comments out myself)

Second, I'd like to clarify where in the design phase we are. This is currently a "first pass". I am working with a professional designer and these are basically the rough draft for where we could be headed. Once we choose a logo (or not) from this set we will be working with our designer to get revisions made and make bring the logos up to a professional level. I should have clarified this in my initial post but wasn't expecting nearly the response we got! Very exciting.

Third, if you one logo or parts of a logo jump out to you please let us know. We can work with our designer to incorporate any of the feedback we get. Ideas for how to modify these logos for the better are greatly appreciated!!

Also, just some FYI for those who were looking for more info on our brewery in planning
www.bigbugbrewing.com
www.facebook.com/bigbugbrewing
@bigbugbrewing

Thanks again for your help! I am pumped about the amount of feedback we received. Even the facebook debate part ;)

Cheers,
Pete
Title: Re: Logo Feedback
Post by: anthony on April 25, 2013, 03:18:28 AM
Just looked at your blog for a second and noticed you were in Champaign. Did you make it down to my brewery in Savoy or just Destihl and the Blind Pig? I am guessing I was out of town at the time for the Craft Brewers Conference in DC.
Title: Re: Logo Feedback
Post by: klickitat jim on April 25, 2013, 03:19:13 AM
I think Facebook is so yesterday. Twitter is the new cool kid. But the real coolness is just not having any of it. If Oden wanted us to tweet he would have given is beaks

"Friends don't let friends drink bad beer"

Title: Re: Logo Feedback
Post by: peteck727 on April 25, 2013, 03:38:13 AM
Anthony,
Sadly we didn't make it to you're brewery. If I had known about it a month ago we certainly would have stopped by! We actually found the other two breweries in Champagne by luck while trying to find a hotel. I just watched your video on kickstarter. Congratulations on getting your brewery up and running!!

Cheers!
Pete

ps do you know why they call it Destihl?
Title: Re: Logo Feedback
Post by: tschmidlin on April 25, 2013, 03:52:40 AM
I'm also not understanding the aversion to Facebook. It's certainly not my favorite website, and can be quite annoying at times, but used properly it can give you access to large amounts of people that other advertising doesn't (and cheaper also). For a brewery in planning, I think it would be instrumental. It helps you update your "fans" on your progress, while obtaining feedback. Most people probably aren't going to log onto your web site every week to see updates, but they'll sure go on FB and see what you have to say.

And if the updates are really that annoying, just go ahead and remove them from your status feed. It's quite easy.
For the record, I think companies SHOULD have a presence on facebook.  But you still need to have a website, and you should not assume that all of the customers you are trying to attract use facebook.
Title: Logo Feedback
Post by: majorvices on April 25, 2013, 12:04:44 PM
I realize that they are a first wash, but still stand by my assertion that they are all a little to "cutesy", which would make me not recognize it as a beer company. First one is less cute of them all and I like the type treatment best and it would look good on swag and represents a good branding image, with some tightening up, if course.

The designs all have a feminine touch to them IMO, would like them to be a bit more masculine or neutral.
Title: Re: Logo Feedback
Post by: SecondRow_Sean on April 25, 2013, 12:18:07 PM
I'm also not understanding the aversion to Facebook. It's certainly not my favorite website, and can be quite annoying at times, but used properly it can give you access to large amounts of people that other advertising doesn't (and cheaper also). For a brewery in planning, I think it would be instrumental. It helps you update your "fans" on your progress, while obtaining feedback. Most people probably aren't going to log onto your web site every week to see updates, but they'll sure go on FB and see what you have to say.

And if the updates are really that annoying, just go ahead and remove them from your status feed. It's quite easy.
For the record, I think companies SHOULD have a presence on facebook.  But you still need to have a website, and you should not assume that all of the customers you are trying to attract use facebook.

This wasn't a direct reference to you; just a generalized statement regarding what I've sensed is the overall opinion of this forum. All I was trying to say was instead of people throwing up their arms and going "ahhh stupid facebooks", they should realize it's an incredibley useful tool if utilized correctly. I realize the demographic of this board... ahem, has more life experience- so I understand the viewpoint. I'm just trying to provide a bit of info, that's all.

And I completely agree about the website portion.
Title: Re: Logo Feedback
Post by: nateo on April 25, 2013, 12:24:59 PM
I realize that they are a first wash, but still stand by my assertion that they are all a little to "cutesy", which would make me not recognize it as a beer company.

I completely agree. If you're going to have a non-relevant logo, it needs to have a good story, or be a really good logo. Left Hand is a good example of a distinct, easily-identified logo that's not brewery-related but has a story.

Apple logo has a "byte" out of it, Twitter has a little bird, etc. I could maybe see "Big Bug" being a name for an all-wild fermentation brewery. But it's kind of a terrible name and I'd change it before you sink a lot of money/effort into the brand.

I think the name of the brewery itself is a problem. It's probably the worst name I've heard for a brewery, beating out my previous worst "DC Brau Brewing Company." At least that name is relevant to the place and product, though it's also sort of gibberish.
Title: Re: Logo Feedback
Post by: narvin on April 25, 2013, 03:14:12 PM
You don't like DC brau?  Different strokes, I guess, but for the first brewery in the city in over 50 yeast I think it's a pretty strong brand.

(http://www.washingtoncitypaper.com/blogs/youngandhungry/files/2011/03/DC-Brau-Can1.jpg)

Title: Re: Logo Feedback
Post by: udubdawg on April 25, 2013, 04:08:57 PM
You don't like DC brau?  Different strokes, I guess, but for the first brewery in the city in over 50 yeast I think it's a pretty strong brand.

(http://www.washingtoncitypaper.com/blogs/youngandhungry/files/2011/03/DC-Brau-Can1.jpg)

I like the can...but it seems more like a Soviet look than anything 'Merican.  Don't know anything about the brewery; was this intentional?
Title: Re: Logo Feedback
Post by: narvin on April 25, 2013, 05:18:57 PM
The capitol dome looks Soviet?  I suppose the red could use some blue to go along with it.

It does have a monumental looks, which I'm sure is intentional.  DC is a government city, and I guess these days anything involving government has become looked at as (gasp) communism.
Title: Re: Logo Feedback
Post by: narvin on April 25, 2013, 05:20:28 PM
Back to the original topic, if you're going to call it "Big Bug", the bug had better be big.  Like this guy:

(http://www.westerlyarmory.com/Big%20Blue%20Bug%20New%20England%20Pest%20Control.jpg)

http://www.bigbluebug.com/
Title: Logo Feedback
Post by: majorvices on April 25, 2013, 05:49:23 PM
The capitol dome looks Soviet?  I suppose the red could use some blue to go along with it.

It does have a monumental looks, which I'm sure is intentional.  DC is a government city, and I guess these days anything involving government has become looked at as (gasp) communism.

Totally a Soviet Propaganda type. Weird choice for a DC brewery.
Title: Re: Logo Feedback
Post by: nateo on April 25, 2013, 06:59:55 PM
"DC Brau Brewring Company" is kind of hard to say, kind of gibberish, a mix of two languages, and includes an abbreviation. I don't know anything about their beer, but I hate the name.
Title: Re: Logo Feedback
Post by: narvin on April 25, 2013, 07:22:58 PM

Totally a Soviet Propaganda type. Weird choice for a DC brewery.

Well, I think it's definitely meant to be subversive.   :D

(http://thefullpint.com/wp-content/uploads/2012/10/dc-brau-corruption-ale.jpeg)

Title: Re: Logo Feedback
Post by: peteck727 on April 25, 2013, 09:08:12 PM
I realize that they are a first wash, but still stand by my assertion that they are all a little to "cutesy", which would make me not recognize it as a beer company.

I completely agree. If you're going to have a non-relevant logo, it needs to have a good story, or be a really good logo. Left Hand is a good example of a distinct, easily-identified logo that's not brewery-related but has a story.

Apple logo has a "byte" out of it, Twitter has a little bird, etc. I could maybe see "Big Bug" being a name for an all-wild fermentation brewery. But it's kind of a terrible name and I'd change it before you sink a lot of money/effort into the brand.

I think the name of the brewery itself is a problem. It's probably the worst name I've heard for a brewery, beating out my previous worst "DC Brau Brewing Company." At least that name is relevant to the place and product, though it's also sort of gibberish.


Man its hard to keep a group of brewers/drinkers focused haha

Anyhow,
The full story of the "BigBug" name can be found in this blogpost on our website http://www.bigbugbrewing.com/blog/what%E2%80%99sinaname (http://www.bigbugbrewing.com/blog/what%E2%80%99sinaname)

Our name is meaningful and has a great back story / metaphor which jives nicely with the current craft beer culture. It's about doing what you want, being true to yourself, and not letting people discourage you from living your life by your own rules. We will follow this philosophy when brewing our beers and I believe that people will appreciate our individuality, and enjoy the unique flavors and atmosphere we will provide. While the name may not scream beer in the traditional sense I think that it will set us apart from the crowd. I don't believe that logo's or names need to incorporate the product as long as the story is good and the brand is strong.

Cheers!
Pete

ps lets get this thread back on track and talk about logo feedback please!! ;) 
Title: Re: Logo Feedback
Post by: SecondRow_Sean on April 25, 2013, 10:00:52 PM
I read through the history, and I gotta say- I don't follow it. I think it's entirely too wordy and needs a grammar edit. The second sentence in the first true paragraph has so many semi-colons, I had to re-read it 4 times to understand it. It also comes across as condescending and a big inside joke.

More importantly, I don't see the connection to brewing. The only loose connection I see is that you used to go to college with some dude who likes beer and giving himself a nickname. It doesn't intrigue or interest me. I thought maybe you'd have a story about a homebrew batch that a bug wound up in the fermenter and it still turned out great and inspired you or something.

Not trying to bash you, just wanted to provide my honest opinion. 
Title: Re: Logo Feedback
Post by: HoosierBrew on April 25, 2013, 10:43:26 PM
I read through the history, and I gotta say- I don't follow it. I think it's entirely too wordy and needs a grammar edit. The second sentence in the first true paragraph has so many semi-colons, I had to re-read it 4 times to understand it. It also comes across as condescending and a big inside joke.

More importantly, I don't see the connection to brewing. The only loose connection I see is that you used to go to college with some dude who likes beer and giving himself a nickname. It doesn't intrigue or interest me. I thought maybe you'd have a story about a homebrew batch that a bug wound up in the fermenter and it still turned out great and inspired you or something.

Not trying to bash you, just wanted to provide my honest opinion. 
+1.  Not the most magnetic name, logo, story.  Having said that, I think the quality of a beer (or lack of) speaks loudly. There is so much word of mouth among beer geeks on the net these days that a great beer ( or piss poor one) will stand on its merits, good or otherwise.
Title: Re: Logo Feedback
Post by: Thirsty_Monk on April 26, 2013, 02:19:09 AM
I do not know.

It is hard to make bad beer these days. There is a lot of info out there. It is not mystery any more.
So solid beers are one of requirements but you need to give your consumer a message why they should buy your beer.

Your name and logo should project what you are all about.
What you can tell me about this one:
(http://www.lazymonkbrewing.com/wp-content/uploads/2011/04/little_monk.png)
Title: Re: Logo Feedback
Post by: nateo on April 26, 2013, 03:32:12 AM
I read through the history, and I gotta say- I don't follow it. I think it's entirely too wordy and needs a grammar edit.

Honestly, I took one look at the wall of poorly formatted text and didn't attempt to read it.
Title: Re: Logo Feedback
Post by: bluesman on April 26, 2013, 03:34:21 AM
I read through the history, and I gotta say- I don't follow it. I think it's entirely too wordy and needs a grammar edit.

Honestly, I took one look at the wall of poorly formatted text and didn't attempt to read it.

Good point.

Try reformatting the text to make it more reader friendly, and you will attract more readers.
Title: Re: Logo Feedback
Post by: tonyp on April 26, 2013, 04:26:08 AM
The reasons for hiring a professional seem to be adding up! :)
Title: Re: Logo Feedback
Post by: tschmidlin on April 26, 2013, 06:54:24 AM
If you want to emphasize the big of big bug, you might consider putting a really small pint glass next to the bug.

Sorry you feel everyone is being overly negative, but you did ask for honest feedback.  People do want breweries to succeed, and the feedback you are getting is to push you in the right direction.  They are not trying to discourage you, they are trying to point out where they think you need to improve.  It is possible that you can still be successful with a logo that some people don't like, with a story that some perceive as poorly written and somewhat nonsensical, or a website some view as unattractive.  There is a lot of good beer in the market, so you need to consider every thing you can do to help yourself.  Or not.
Title: Re: Logo Feedback
Post by: AmandaK on April 26, 2013, 12:01:22 PM
I read through the history, and I gotta say- I don't follow it. I think it's entirely too wordy and needs a grammar edit.

Honestly, I took one look at the wall of poorly formatted text and didn't attempt to read it.

That was my first reaction. But then I read the comments about it and forced myself to trudge through it. Basically, it's a nickname of the co-owner. There. Much simpler.

It is possible that you can still be successful with a logo that some people don't like, with a story that some perceive as poorly written and somewhat nonsensical, or a website some view as unattractive. 

Russian River has some of the worst labels. I still fly across the country to buy their beer. ;)
Title: Logo Feedback
Post by: majorvices on April 26, 2013, 01:28:58 PM
I do not know.

It is hard to make bad beer these days. There is a lot of info out there. It is not mystery any more.
So solid beers are one of requirements but you need to give your consumer a message why they should buy your beer.

Your name and logo should project what you are all about.
What you can tell me about this one:
(http://www.lazymonkbrewing.com/wp-content/uploads/2011/04/little_monk.png)

Hard to make bad beer? You mean people are trying to make some of this crap?

Sorry, OP, I know you are wanting to turn this back to topic. I've given my .02. I don't think the first one is too bad, and while I agree that people like a story I don't think it is too terribly important, as long as the beer is good. You story can always change, it's business not journalism. ;)
Title: Logo Feedback
Post by: majorvices on April 26, 2013, 01:47:58 PM
BTW: Someone mentioned Russian River labels. I like their labels, I like how the Belgian styles look hand drawn and they are obviously trying to look like some of the hand drawn Belgian lable.s.
Title: Re: Logo Feedback
Post by: AmandaK on April 26, 2013, 01:49:11 PM
I read through the history, and I gotta say- I don't follow it. I think it's entirely too wordy and needs a grammar edit.

Honestly, I took one look at the wall of poorly formatted text and didn't attempt to read it.

That was my first reaction. But then I read the comments about it and forced myself to trudge through it. Basically, it's a nickname of the co-owner. There. Much simpler.

It is possible that you can still be successful with a logo that some people don't like, with a story that some perceive as poorly written and somewhat nonsensical, or a website some view as unattractive. 

Russian River has some of the worst labels IMO. I still fly across the country to buy their beer. ;)
Title: Re: Logo Feedback
Post by: nateo on April 26, 2013, 03:13:07 PM
Please check out the logos posted on our facebook page and leave comments on the logos you like (or hate)!

OP - I'm sorry I hated all of them. I didn't realize that wasn't an option. If I really didn't care about you or your brewery, I wouldn't bother to give my opinion. If you want everyone to tell you how great you are, just keeping making beer in your garage and giving it to your friends.

Once you "go pro" people expect a lot from you, and you become a target for completely untempered criticism. Whether that's fair or not doesn't matter.

It is possible that you can still be successful with a logo that some people don't like, with a story that some perceive as poorly written and somewhat nonsensical, or a website some view as unattractive.  There is a lot of good beer in the market, so you need to consider every thing you can do to help yourself.  Or not.

Exactly. There's no reason to shoot yourself in the foot before you even open the door. IMO a great website won't "fix" a bad brewery, but bad marketing has sunk many breweries that made great beer.
Title: Re: Logo Feedback
Post by: a10t2 on April 26, 2013, 03:39:48 PM
If you're going to have a non-relevant logo, it needs to have a good story, or be a really good logo. ...
But it's kind of a terrible name and I'd change it before you sink a lot of money/effort into the brand. ...
At least that name is relevant to the place and product, though it's also sort of gibberish.

I thought I wandered into a thread about Dogfish Head for a second... ;D
Title: Re: Logo Feedback
Post by: denny on April 26, 2013, 03:40:51 PM
If you're going to have a non-relevant logo, it needs to have a good story, or be a really good logo. ...
But it's kind of a terrible name and I'd change it before you sink a lot of money/effort into the brand. ...
At least that name is relevant to the place and product, though it's also sort of gibberish.

I thought I wandered into a thread about Dogfish Head for a second... ;D

;)
Title: Re: Logo Feedback
Post by: kylekohlmorgen on April 26, 2013, 03:45:12 PM
Exactly. There's no reason to shoot yourself in the foot before you even open the door. IMO a great website won't "fix" a bad brewery, but bad marketing has sunk many breweries that made great beer.

This becomes more true as we have more options on the shelf. If I'm blindly trying something new, I'm probably not going to pick a six pack that has a clip art logo.

Spend some time thinking about your brand. Is there significance behind the "Big Bug" name or is it just 'catchy' alliteration? Your brand should give me a glimpse of your motivations to brew beer, and should be created in the same style you create beers. Clip Art logo says 'Copy-and-Paste beer'.

I'm no artist either. I can conceptualize, construct, and produce a beer, but I don't even know where to start on a logo. If you know an artist (even a really poor one), fill them full of your beer and have them sketch you out something. Tattoo artists are especially good at creating art out of ideas, experiences, and interaction with the customer.
Title: Re: Logo Feedback
Post by: klickitat jim on April 26, 2013, 04:00:10 PM
Don't overlook the possibility of people claiming that you are trying to target youth. They did it with a tobacco company because they had a cartoon camel

"Friends don't let friends drink bad beer"

Title: Re: Logo Feedback
Post by: tschmidlin on April 26, 2013, 04:29:21 PM
Don't overlook the possibility of people claiming that you are trying to target youth. They did it with a tobacco company because they had a cartoon camel
Although internal documents from that tobacco company showed that they were targeting youth.
Title: Re: Logo Feedback
Post by: nateo on April 26, 2013, 04:43:59 PM
I thought I wandered into a thread about Dogfish Head for a second... ;D

Step 1) Make a gibberish brand name
Step 2) Make beer that's as good Dogfish Head's
Step 3) ??
Step 4) Profit!

PS - "The brewery takes its name from Dogfish Head, Maine where founder Sam Calagione spent summers as a child."
Title: Re: Logo Feedback
Post by: tschmidlin on April 26, 2013, 04:47:28 PM
I thought I wandered into a thread about Dogfish Head for a second... ;D

Step 1) Make a gibberish brand name
Step 2) Make beer that's as good Dogfish Head's
Step 3) ??
Step 4) Profit!

PS - "The brewery takes its name from Dogfish Head, Maine where founder Sam Calagione spent summers as a child."
It doesn't make it a great name, but that is a very simple, succinct, and easy to understand story.
Title: Re: Logo Feedback
Post by: nateo on April 26, 2013, 04:50:07 PM
It doesn't make it a great name, but that is a very simple, succinct, and easy to understand story.

I agree it's not a good name, and that it's not a great backstory, but it's slightly better than the OP's. I actually didn't know where it came from before I looked it up, but I had just assumed it was the name of somewhere in Delaware.
Title: Re: Logo Feedback
Post by: a10t2 on April 26, 2013, 04:51:00 PM
Step 2) Make beer that's as good Dogfish Head's

Can I just keep making good beer instead? Or do I have to bitter it with the saliva of an endangered South American lizard? ;)

At any rate, my point was that branding that's totally unrelated to beer doesn't preclude success in this industry.
Title: Re: Logo Feedback
Post by: nateo on April 26, 2013, 04:55:24 PM
At any rate, my point was that branding that's totally unrelated to beer doesn't preclude success in this industry.

Yes, sometimes brands succeed despite bad marketing, but brands never succeed because of bad marketing.

One of the most successful restaurateurs in Denver had about a 5-year timescale for each venue. It'd open, get a lot of business because it's the hip new thing, ride that until it's not as profitable anymore, shut down, remodel the space, and open a new restaurant with a different concept.

So even if your marketing is bad now, you can always rebrand later, assuming you don't go out of business in the meantime.
Title: Re: Logo Feedback
Post by: Slowbrew on April 26, 2013, 05:51:13 PM
At any rate, my point was that branding that's totally unrelated to beer doesn't preclude success in this industry.

Yes, sometimes brands succeed despite bad marketing, but brands never succeed because of bad marketing.

One of the most successful restaurateurs in Denver had about a 5-year timescale for each venue. It'd open, get a lot of business because it's the hip new thing, ride that until it's not as profitable anymore, shut down, remodel the space, and open a new restaurant with a different concept.

So even if your marketing is bad now, you can always rebrand later, assuming you don't go out of business in the meantime.

A guy who runs several bars (at a time) explained that exact business plan to me one evening.  He would remodel a bar, do an intensive ad campaign and be open for 4 to 6 months.  3 months to recoop cost and 1 to 4 months profit depending on business.  Then close it, remodel it and repeat.  He typically had 6 to 10 bars open at any given time and was making a 7 figure/year income.

Paul
Title: Re: Logo Feedback
Post by: nateo on April 26, 2013, 05:55:56 PM
A guy who runs several bars (at a time) explained that exact business plan to me one evening.  He would remodel a bar, do an intensive ad campaign and be open for 4 to 6 months.  3 months to recoop cost and 1 to 4 months profit depending on business.  Then close it, remodel it and repeat.  He typically had 6 to 10 bars open at any given time and was making a 7 figure/year income.

Yeah, I don't remember the guy's name, but he owned about half the restaurants in Larimer Square (kind of posh neighborhood downtown). He always gets "managing owners" to go in with him on the projects, to keep his name out of the spotlight, so people don't realize it's the same guy bankrolling all these different projects.

I'm surprised the guy you know could turn them around so quickly, but I believe it.
Title: Re: Logo Feedback
Post by: nateo on April 27, 2013, 03:56:42 PM
Pete - I really hope we haven't scared you off. It's easy to hit a wall and shut down. You need to power through it, and make yourself and your project better.

A couple weeks ago, I had a large project in my cost accounting class where I made a variable-costing flexible budget for a manufacturing company (cash disbursements, expenses, pro forma income statements and balance sheets). Here's a small sample of the feedback I got from my prof on my first draft:

"Your formatting is terrible. Get rid of it. You are over purchasing by ignoring beginning inventory. You ignore accounts payable in cash disbursements.  Again your format is bad. You missed depreciation in the S&A budget. So the budget is incomplete and that also throws off your cash budget. Again the cash budget is poorly formatted and incorrect. Remember this is more than just put it down.  It has to communicate the details."

I had invested a ton of time and effort into the project, so this came as a gut punch to me. But, I realized he was right that it was terrible. So I threw the whole thing out, and started over from scratch. My prof said the finished draft looked "very professional."

One of the most important concepts in business decision-making is the idea of "sunk costs." The amount of time/effort/cash invested in a project is gone whether you continue with the project or not. It should have no impact on whether you should finish the project or scrap it and start over. Wherever you are, it's where you're going that matters, not where you've been. The worst thing you can do is let your vanity and ego prevent you from realizing (and correcting) your shortcomings.
Title: Re: Logo Feedback
Post by: Thirsty_Monk on April 28, 2013, 06:03:37 PM
This in not to the topic.
After yesterday beerfest that I samples a dozen if local breweries I have correct t my opinion.
There is about half breweries that are making unmemorable to bad beers.

I was quite desipointed about it. Most of these breweries are new breweries.
Title: Re: Logo Feedback
Post by: klickitat jim on April 28, 2013, 06:20:57 PM
Sounds familiar

"Friends don't let friends drink bad beer"

Title: Re: Logo Feedback
Post by: nateo on April 28, 2013, 06:49:52 PM
There is about half breweries that are making unmemorable to bad beers.

I was quite desipointed about it. Most of these breweries are new breweries.

Oh man, that's a bummer. But if it weren't for those guys, you wouldn't look as cool, right?
Title: Re: Logo Feedback
Post by: Pawtucket Patriot on April 28, 2013, 07:51:12 PM
I hate to sound jaded, Leos, but I'm right there with you.  There are a lot of startups in the Twin Cities that are making very good beer, but there are definitely some whose product just doesn't cut it.  I've had your Czech Pils, Czech Dark and Vienna, and can safely say that you are making an incredible product.  So, I guess take heart in that!   ;)
Title: Logo Feedback
Post by: majorvices on April 28, 2013, 10:20:10 PM
This in not to the topic.
After yesterday beerfest that I samples a dozen if local breweries I have correct t my opinion.
There is about half breweries that are making unmemorable to bad beers.

I was quite desipointed about it. Most of these breweries are new breweries.

Don't wanna say I told ya so .... But .... ;)
Title: Re: Logo Feedback
Post by: Thirsty_Monk on April 28, 2013, 10:41:56 PM
This in not to the topic.
After yesterday beerfest that I samples a dozen if local breweries I have correct t my opinion.
There is about half breweries that are making unmemorable to bad beers.

I was quite desipointed about it. Most of these breweries are new breweries.

Don't wanna say I told ya so .... But .... ;)
You were right.
Title: Re: Logo Feedback
Post by: Jimmy K on April 30, 2013, 02:36:24 PM

Step 1) Make a gibberish brand name
Step 2) Make beer that's as good Dogfish Head's
Step 3) Start it in 1995
Step 4) Profit!

PS - "The brewery takes its name from Dogfish Head, Maine where founder Sam Calagione spent summers as a child."
That should help
Title: Re: Logo Feedback
Post by: newrocset on May 05, 2013, 04:56:32 AM
I think you need to put your bug on a hop or tuft of grain.
I also think the bug would work if it's cute and had a personality, but you don't want it to appeal to children.
I think you should develop a hybrid of #1 and #2.
Title: Re: Logo Feedback
Post by: AmandaK on May 05, 2013, 02:30:49 PM
I think the OP should look at Predator Wines logo. Some of these he presented look exactly like their logo.
Title: Re: Logo Feedback
Post by: hschofi on May 11, 2013, 12:48:35 AM
Hey fellow brewers,
We are currently working on developing a logo for our soon-to-be brewery and could use some feedback. Please check out the logos posted on our facebook page and leave comments on the logos you like (or hate)!
https://www.facebook.com/media/set/?set=a.531379860253336.1073741828.472404139484242&type=1&l=61c87d2437 (http://"https://www.facebook.com/media/set/?set=a.531379860253336.1073741828.472404139484242&type=1&l=61c87d2437")
Thanks!!!
Pete

ps like our facebook page while your at it! haha

#1 but drop the black box and just have the bug.. If I was sitting in a bar/tap house or the like and saw a big ass bug on a tap handle I would have to ask about it and try it... Just because its a bug and its odd!! Most breweries names have nothing to do with beer.. Their associated with a place, persons name or theme... Delirium has a pink elephant ???!! Its makes you wonder, taste and if its good you drink more! So if your beer is good you could call it Moose Snot Brewing and make money ;D!!

Im not a pro brewer, and a very new poor amature one!! But Im a great beer drinker!!!  8)

H~
Title: Re: Logo Feedback
Post by: anthony on May 11, 2013, 02:08:51 AM
<clip>...Delirium has a pink elephant ???!! </clip>

http://en.wikipedia.org/wiki/Seeing_pink_elephants
Title: Re: Logo Feedback
Post by: nateo on May 11, 2013, 02:58:13 AM
<clip>...Delirium has a pink elephant ???!! </clip>

http://en.wikipedia.org/wiki/Seeing_pink_elephants

If that's not related to beer (and drinking a lot of it) I don't know what is!