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Other than Brewing => The Pub => Topic started by: MDixon on May 09, 2013, 12:32:43 PM

Title: A bomber is rarely a good deal
Post by: MDixon on May 09, 2013, 12:32:43 PM
What I have been preaching for years! ;)

http://mashbang.wordpress.com/2013/05/09/i-told-ya-so/
Title: Re: A bomber is rarely a good deal
Post by: klickitat jim on May 09, 2013, 12:45:35 PM
You pay for what you get, sometimes even more so.
Title: Re: A bomber is rarely a good deal
Post by: HoosierBrew on May 09, 2013, 01:08:22 PM
What I have been preaching for years! ;)

http://mashbang.wordpress.com/2013/05/09/i-told-ya-so/
+1.  I totally agree.  I try to avoid it whenever possible, but some of the killer high gravity beers (RIS, etc.) only get bottled in bombers.
Title: Re: A bomber is rarely a good deal
Post by: deepsouth on May 09, 2013, 01:37:36 PM
so many bomber only beers, this is kind of a non-issue to me.  perhaps if i lived in a beer rich area, but living in a beer wasteland, you buy what you can in whatever form factor they have at whatever price is on the bottle.

options would be nice.
Title: Re: A bomber is rarely a good deal
Post by: Joe Sr. on May 09, 2013, 01:46:19 PM
Really, the larger bottle should cost less.  This is the reason I typically end up buying 4 packs of Unibroue 12 oz (or 11.3, IIRC) rather than the bomber.  Same for others like Old Rasputin, etc.

It costs slightly more in total for the four pack, but you come out ahead.
Title: Re: A bomber is rarely a good deal
Post by: narvin on May 09, 2013, 02:31:54 PM
I thought this was going to be about drinking a bomber before going to the shooting range, with hilarious Darwin anecdote included.

The only bombers I buy are the ones that don't generally come in 4 or 6 packs, mainly because they're extremely high alcohol, barrel aged, or sour.

Title: Re: A bomber is rarely a good deal
Post by: MDixon on May 09, 2013, 02:43:28 PM
No, no shooting AFTER drinking. You can shoot BEFORE drinking, but you need to wash your hands and face to avoid the potential for lead contamination. There's your PSA for the day! ;)
Title: Re: A bomber is rarely a good deal
Post by: klickitat jim on May 09, 2013, 02:48:44 PM
And this is why we should ban all activities that can't be safely done while drinking.
Title: Re: A bomber is rarely a good deal
Post by: HoosierBrew on May 09, 2013, 03:03:28 PM
Alcohol and gun stories usually end with  "Hey y'all watch this........". ;D
Title: Re: A bomber is rarely a good deal
Post by: Thirsty_Monk on May 09, 2013, 03:18:56 PM
I disagree with article that price of 22 oz bottle is almost the same as price of 12 oz bottle.
Absolutely not true.

Also process for filling 22 oz bottles is different. Price is all about productivity and cost.
If you are so much price shopper then buy it in the keg.
Title: Re: A bomber is rarely a good deal
Post by: reverseapachemaster on May 09, 2013, 03:35:30 PM
This harkens back to the discuss a month or two ago stemming from the NYT article about bottle sizes and prices. I've yet to be convinced why a large format is superior to a 12oz (or less) bottle size other than it's more profitable for the brewer.
Title: Re: A bomber is rarely a good deal
Post by: HoosierBrew on May 09, 2013, 03:41:46 PM
This harkens back to the discuss a month or two ago stemming from the NYT article about bottle sizes and prices. I've yet to be convinced why a large format is superior to a 12oz (or less) bottle size other than it's more profitable for the brewer.
Exactly.  You get less than twice the beer of a 12oz in one bottle for 3 or 4 times the price.  And they know how much in demand some of these high gravity, really good beers are.  So they almost all come out in bombers.
Title: Re: A bomber is rarely a good deal
Post by: MDixon on May 09, 2013, 03:42:00 PM
Thirsty -

So let's assume a 22 ounce bottle is 2X the packaging cost. That would make it equivalent to two 12 ounce bottles with labels and caps, correct? Still makes two 12 ounce bottles the equivalent packaging materials cost of a 22 ounce.

Anyone know the actual numbers of the packaging of a 12 ounce vs a 22 ounce?
I checked Northern Brewer to see what the difference is in their pricing and they are $0.50 per 12 ounce and $1.08 per 22 ounce, so from a homebrewer's standard the 22 ounce would be 2.16X the cost since the cap is the same and the label is essentially the same. FWIW - MoreBeer is $0.54 per 12 and $1.08 per 22 or 2X the bottle cost.

I do know some breweries who fill their 22 ounce by hand, but most are now using equipment to improve consistency and quality.
Title: Re: A bomber is rarely a good deal
Post by: Joe Sr. on May 09, 2013, 03:53:17 PM
Price is all about productivity and cost.
If you are so much price shopper then buy it in the keg.

Buying by the keg is impractical for most, although I have considered it for Unibroue and some Goose Island products.  I can get a 5 gallon keg from Binny's for +/- $80, which is a pretty damn good deal for those beers.

Price is not just productivity and cost, it is also about market and demand.  For whatever reason, the market allows an up-charge on bombers (I'll trust you that this may also be linked to higher bottling costs).  If there wasn't demand that supports this we wouldn't be seeing $10 bombers.
Title: Re: A bomber is rarely a good deal
Post by: repo on May 09, 2013, 03:58:22 PM
Show me a brewery selling 12ouncers for a better deal than bombers, then you have an article. This one falls under water is wet, fire is hot. BTW if you can get a IIPA from a brewery about 2,000 miles away for $4.99,  you should already know it probably won't be stellar.
Title: Re: A bomber is rarely a good deal
Post by: MDixon on May 09, 2013, 04:01:38 PM
Show me a brewery selling 12ouncers for a better deal than bombers,

BLAM!

(http://mashbang.files.wordpress.com/2013/05/rampant-both-bottles.jpg?w=529)
Title: A bomber is rarely a good deal
Post by: majorvices on May 09, 2013, 04:03:10 PM
Some small breweries (like mine) can only afford to fill bombers. I have a 4 head manual filler. There's no way it would be cost effective for me to fill 12 oz bottles until I get a real bottling machine.

My IPA sells for $7 on store shelves. Some of our higher gravity beers sell for 10 or more. I can tell you right now that even at those prices we have a hard time making ends meet.
Title: Re: A bomber is rarely a good deal
Post by: repo on May 09, 2013, 04:04:44 PM
Show me a brewery selling 12ouncers for a better deal than bombers,

BLAM!

(http://mashbang.files.wordpress.com/2013/05/rampant-both-bottles.jpg?w=529)

Oh my bad I didn't realize you were in Fort Collins. ::)
Title: Re: A bomber is rarely a good deal
Post by: MDixon on May 09, 2013, 04:07:39 PM
Major -

But what does/would your IPA sell for at the brewery? (can you even do that in Alabama?)

I know plenty of breweries who do not undercut local stores when they sell direct and they make a killing. One local kept the brewery running with their tap room when it was undergoing some reorganization and dumping a distributor and sold 1500bbl out the door that year at a whopping margin that got them in the black quickly.

I'm sure the blog post was not meant to suppose a conspiracy theory that breweries were packaging in 22 ouncers to draw in some magical profit, rather to say the bomber is generally not a good deal.  8)
Title: Re: A bomber is rarely a good deal
Post by: MDixon on May 09, 2013, 04:15:26 PM

Oh my bad I didn't realize you were in Fort Collins. ::)

You're correct of course, but maybe you heard the news New Belgium will open in NC in 2015. Perhaps I should revisit the topic in about 2 years and see just how much the Rampant prices change when they are just up the hill.  ;)

FWIW - Oskar Blues has opened in Brevard already and I have not seen retail prices drop in NC, although the packaging now has a nice brewed in Brevard, NC line on it. I doubt when Sierra Nevada opens next year (or is it later this year?) in Mills River, NC (near Asheville) their retail prices drop either.

I really don't get the 2,000 mile freshness comment. Are you implying beers we get on the East Coast from say Escondido are aged and not fresh? Wow, I guess that Enjoy By 5/17 I had back in April was past it's prime.  ::)
Title: Re: A bomber is rarely a good deal
Post by: kylekohlmorgen on May 09, 2013, 04:32:20 PM
I buy the beer I want in the container it comes in. Either way, I know the breweries I support aren't out to stiff me.

You can whine about the price of a beer. Or you can just buy one that fits your budget. Or you can just make it yourself.

Free Market. Free Country.
Title: Re: A bomber is rarely a good deal
Post by: Joe Sr. on May 09, 2013, 04:33:07 PM
Most people buy their beer at the liquor store, not at breweries.

In a discussion of retail pricing the price at a retail establishment would seem to be relevant.  Not the price at the brewery, regardless of whether there is any difference.

Don't know where freshness comes into the equation here.
Title: Re: A bomber is rarely a good deal
Post by: MDixon on May 09, 2013, 04:37:02 PM
Joe - regarding my freshness comment.

I think I misread repo's post. I believe he was saying a $5 IIPA from a brewery 2,000 miles away will not be good/outstanding.

Still seems like a suspect comment. I've had expensive beers which were awful and inexpensive beers which were phenomenal. Some from close and some from very far away.

Title: Re: A bomber is rarely a good deal
Post by: bluesman on May 09, 2013, 04:42:13 PM
So without going back and reading over the whole article...why is there a big jump in price for the bomber. Mike? Keith? Leos?

It will be intersting to hear the opposing perspectives.

A serious question: In reality...who does this pricing strategy really benefit? The brewery...or the consumer?
Title: Re: A bomber is rarely a good deal
Post by: a10t2 on May 09, 2013, 05:00:36 PM
So without going back and reading over the whole article...why is there a big jump in price for the bomber.

IME, it's almost entirely due to labor costs. The packaging (per unit volume) costs about the same, but it takes us about four times as many man-hours per unit volume. That's because we have a four-head semi-automated bottling line for 12s, but have to fill 22s manually, four at a time. The margins are the same for a $9 six-pack and a $5 bomber at this scale.

If you're a company the size of New Belgium, on the other hand, I think the answer is that you're pricing the bombers in line with what the smaller breweries *have* to charge, and making better margins on them. Or even undercutting them a little, because $5 is the bottom of the range for a bomber around here.

A serious question: In reality...who does this pricing strategy really benefit? The brewery...or the consumer?

It must be the consumer, because it sure doesn't benefit the (small) brewer. People like to try things in smaller quantities, and apparently they're willing to pay a premium for that. We get a *lot* of flack over not offering our flagship beers in 22s, but the reality is that we'd have to cut production in order to do that much low-volume packaging. There just aren't enough hours in the day.
Title: A bomber is rarely a good deal
Post by: majorvices on May 10, 2013, 01:37:59 PM
Agree with sean (as usual). Also, there's a weird fine line you have to walk on pricing. If you charge too much people will not buy your beer often enough but if you charge too little there is a perception of lower quality. Big breweries can undercut small breweries a little on price, but if they undercut too much the mystique goes away.
Title: Re: A bomber is rarely a good deal
Post by: tschmidlin on May 10, 2013, 03:04:11 PM
Agree with sean (as usual). Also, there's a weird fine line you have to walk on pricing. If you charge too much people will not buy your beer often enough but if you charge too little there is a perception of lower quality. Big breweries can undercut small breweries a little on price, but if they undercut too much the mystique goes away.
I've seen this locally for sure, where one big brewer will charge $4 for a bomber and another will charge $10 for a special bomber, and people go for the special one.  Part of it is the perception of rarity and quality, but the reality is these two big breweries are the same with the same brewers (sort of) - Redhook and Widmer.
Title: Re: Re: A bomber is rarely a good deal
Post by: Jimmy K on May 11, 2013, 03:56:58 AM
Show me a brewery selling 12ouncers for a better deal than bombers, then you have an article.

Uhhh ... Just about every brewery is selling 12 oz at a better deal than 22 oz. I think you got that backwards.

- Sent by my R2 unit

Title: Re: A bomber is rarely a good deal
Post by: repo on May 11, 2013, 04:36:35 AM
Show me a brewery selling 12ouncers for a better deal than bombers, then you have an article.

Uhhh ... Just about every brewery is selling 12 oz at a better deal than 22 oz. I think you got that backwards.

- Sent by my R2 unit



Uhhh...   Nope. 
Title: Re: A bomber is rarely a good deal
Post by: a10t2 on May 11, 2013, 05:12:33 AM
Show me a brewery selling 12ouncers for a better deal than bombers, then you have an article.

I don't get it. The most I've seen a 6-pack of beer go for is roughly $15, which works out to $4.58 for a 22 fl oz bomber. At least around here, bombers bottom out at $4.99, so the same beer in a 6-pack is always going to be cheaper, per unit volume.
Title: Re: A bomber is rarely a good deal
Post by: repo on May 11, 2013, 05:44:22 AM
Show me a brewery selling 12ouncers for a better deal than bombers, then you have an article.

I don't get it. The most I've seen a 6-pack of beer go for is roughly $15, which works out to $4.58 for a 22 fl oz bomber. At least around here, bombers bottom out at $4.99, so the same beer in a 6-pack is always going to be cheaper, per unit volume.

A 6-pack is not 12 ounces its 72. Yes as you go up in volume,  price goes down per unit volume. If the brewery sold you a 12 ounce beer for a better deal than the 22 ounce bomber, the bomber would never sell and cease to exist.  IME you can get a 6 pack for about the same a 2 bombers. Bombers are a really bad deal.
Title: Re: A bomber is rarely a good deal
Post by: MDixon on May 11, 2013, 12:24:18 PM
Show me a brewery selling 12ouncers for a better deal than bombers, then you have an article.

I don't get it. The most I've seen a 6-pack of beer go for is roughly $15, which works out to $4.58 for a 22 fl oz bomber. At least around here, bombers bottom out at $4.99, so the same beer in a 6-pack is always going to be cheaper, per unit volume.

A 6-pack is not 12 ounces its 72. Yes as you go up in volume,  price goes down per unit volume. If the brewery sold you a 12 ounce beer for a better deal than the 22 ounce bomber, the bomber would never sell and cease to exist.  IME you can get a 6 pack for about the same a 2 bombers. Bombers are a really bad deal.


I agree with your last statement 100%. Bombers are a really bad deal!

Title: A bomber is rarely a good deal
Post by: bluesman on May 11, 2013, 02:32:05 PM
I think it comes down to individual perspective and desire. Value ranks higher for some, while not so much for others. In the end it's "to each his own".

As far as breweries go, that's another story. There are a lot more bombers from many breweries on the market these days than there ever has been, but then again there are more craft breweries than there ever has been.

An interesting perspective.

http://www.nytimes.com/2013/03/06/dining/craft-beers-trend-toward-larger-bottles-causes-a-stir.html?_r=0
Title: Re: A bomber is rarely a good deal
Post by: Jeff M on May 11, 2013, 02:42:27 PM
I like to buy bombers of beer that i have never tried before.  1 bomber as a risk is better then a 6 pack.
Title: Re: A bomber is rarely a good deal
Post by: Joe Sr. on May 11, 2013, 03:13:32 PM
Show me a brewery selling 12ouncers for a better deal than bombers, then you have an article.

I don't get it. The most I've seen a 6-pack of beer go for is roughly $15, which works out to $4.58 for a 22 fl oz bomber. At least around here, bombers bottom out at $4.99, so the same beer in a 6-pack is always going to be cheaper, per unit volume.

A 6-pack is not 12 ounces its 72. Yes as you go up in volume,  price goes down per unit volume. If the brewery sold you a 12 ounce beer for a better deal than the 22 ounce bomber, the bomber would never sell and cease to exist.  IME you can get a 6 pack for about the same a 2 bombers. Bombers are a really bad deal.

Neither the math nor the article you are challenging are in disagreement with your latest statement.  Although you seem to be saying both that bombers are cheaper or they wouldn't sell and also that they are a bad deal.

If Sean believed a 6-pack was 12 oz, the math above would be over $1 per oz with an equivalent bomber price around $25.

If I'm misunderstanding that you are now in agreement with us, then please post something to support what appears to be your previous contention that 12 oz bottles are more than 22 oz bombers on a per ounce basis.
Title: A bomber is rarely a good deal
Post by: majorvices on May 11, 2013, 03:32:39 PM
the thing you guys are forgetting is that beer tastes better out of 22 oz bottles as opposed to 12 oz bottles, hence the price reflection.
Title: Re: A bomber is rarely a good deal
Post by: repo on May 11, 2013, 03:40:31 PM
Joe, I am not sure I can help you. You are very confused. Buying one 12 ounce bottle is not even close to the same thing as buying a six pack.  I am talking about buying ONE 12 ounce bottle of beer vs ONE 22 ounce bottle of beer.  NOT six packs, twelve packs or even cases of 12 ounce beers. JUST ONE BEER.
Title: Re: A bomber is rarely a good deal
Post by: Three on May 11, 2013, 04:10:56 PM
The bombers I buy are not available in 12 oz bottles.  They are usually some great big beer or unique in some way.  The cost to make these is more.  I'm not going to get into the math but, brewing, bottling, shipping, equipment and.......  These brewers need to make a profit to stay in business.

I shudder at the price I would have to charge for one of my bombers!
Title: Re: A bomber is rarely a good deal
Post by: a10t2 on May 11, 2013, 04:21:52 PM
We sell single beers at the brewery for $2.49 and bombers for $4.99, so the 12 fl oz bottles are a better deal. It's also pretty common for liquor stores to have a "make your own 6-pack" case, and those tend to run about $1.50-2.50 for US-made beers. Could be a regional thing though.
Title: Re: A bomber is rarely a good deal
Post by: Joe Sr. on May 11, 2013, 04:26:08 PM
Joe, I am not sure I can help you. You are very confused. Buying one 12 ounce bottle is not even close to the same thing as buying a six pack.  I am talking about buying ONE 12 ounce bottle of beer vs ONE 22 ounce bottle of beer.  NOT six packs, twelve packs or even cases of 12 ounce beers. JUST ONE BEER.

But that's EXACTLY what the original post is about.  With pictures.

I can buy single bottles, just like Sean is saying, in a make-your-own six pack deal.  I've not checked those prices but if it makes you happy, I will do so and post back.

I honestly can't figure out what your trying to say, but simply repeating it doesn't prove your point.  Give some examples.  Arguments backed by evidence are much stronger.
Title: Re: A bomber is rarely a good deal
Post by: tschmidlin on May 12, 2013, 03:53:35 AM
In my area you can get single 12oz bottles for 1/6 the price of a six pack.
Title: Re: A bomber is rarely a good deal
Post by: klickitat jim on May 12, 2013, 04:38:32 AM
Odd how that works out, huh?
Title: Re: A bomber is rarely a good deal
Post by: nateo on May 12, 2013, 01:04:03 PM
In my area you can get single 12oz bottles for 1/6 the price of a six pack.

Single bottles are at least 30% more expensive here. Those mix-a-six deals are usually $1.50-2.50 per bottle, while most craft six packs cost <$8, and some cost <$7.
Title: Re: A bomber is rarely a good deal
Post by: erockrph on May 12, 2013, 01:19:39 PM
In my area you can get single 12oz bottles for 1/6 the price of a six pack.

Single bottles are at least 30% more expensive here. Those mix-a-six deals are usually $1.50-2.50 per bottle, while most craft six packs cost <$8, and some cost <$7.

Same here. Usually you get something like 10% off a sixer, but the markup on the singles is still higher than the mix-a-six or even the case discount. I usually try to stuff a bomber or two in there to save some $ on them.

My main issue with bombers is that I don't drink 22oz of a RIS or IIPA in one sitting. I'd much rather buy 12oz bottles, so that I'm not forced to buy more than I'm planning on drinking in one sitting. I'd gladly pay a premium price for 12oz bottles for a brewery's "premium" or "limited-release" beers. I'd rather see 4-packs for the same price as 6 on those beers than bombers for the price of 2-3 twelve ounce bottles.
Title: Re: A bomber is rarely a good deal
Post by: nateo on May 12, 2013, 02:51:54 PM
My main issue with bombers is that I don't drink 22oz of a RIS or IIPA in one sitting.

I actually really enjoy Rogue's 7oz beers. That seemed like a good size for a big beer, for me. I don't think they were very popular though.
Title: Re: A bomber is rarely a good deal
Post by: BrewingRover on May 12, 2013, 07:31:15 PM
I actually really enjoy Rogue's 7oz beers. That seemed like a good size for a big beer, for me. I don't think they were very popular though.
I bottle part of a batch of my RIS in 7oz bottles for my wife. She usually doesn't want a full 12oz of something big.
Title: A bomber is rarely a good deal
Post by: majorvices on May 12, 2013, 07:39:47 PM
One thing you guys are missing is that smaller bottles have less beer in them.
Title: Re: A bomber is rarely a good deal
Post by: a10t2 on May 12, 2013, 09:12:55 PM
One thing you guys are missing is that smaller bottles have less beer in them.

I did the math and this checks out.
Title: A bomber is rarely a good deal
Post by: majorvices on May 13, 2013, 03:11:31 AM
One thing you guys are missing is that smaller bottles have less beer in them.

I did the math and this checks out.

Whew. Thought I rolled the dice on that one. Thanks for the confirmation.
Title: Re: A bomber is rarely a good deal
Post by: Jimmy K on May 13, 2013, 11:58:47 AM
I don't even know what the argument is about anymore, but that's fine. I paid for 10 minutes.

- Sent by my R2 unit

Title: Re: A bomber is rarely a good deal
Post by: repo on May 14, 2013, 03:59:46 AM
 
(http://mashbang.files.wordpress.com/2013/05/rampant-both-bottles.jpg?w=529)
Joe, I am not sure I can help you. You are very confused. Buying one 12 ounce bottle is not even close to the same thing as buying a six pack.  I am talking about buying ONE 12 ounce bottle of beer vs ONE 22 ounce bottle of beer.  NOT six packs, twelve packs or even cases of 12 ounce beers. JUST ONE BEER.

But that's EXACTLY what the original post is about.  With pictures.

I can buy single bottles, just like Sean is saying, in a make-your-own six pack deal.  I've not checked those prices but if it makes you happy, I will do so and post back.

I honestly can't figure out what your trying to say, but simply repeating it doesn't prove your point.  Give some examples.  Arguments backed by evidence are much stronger.
[/quote]

I'm glad you posted this, it all makes sense now. There is the picture, and the article you reference is mostly about the picture.  Which is weird cause that's what I posted about. You seem to have interpreted the article and picture to be about six packs and bombers.  I took the article and picture to mostly be about 1 twelve ounce purchase and a bomber. You also interpret my attempt to clarify my statement to you, as repeating my statement, this is not the case. I post the picture and reference the article on your advice that an argument should be backed by evidence.
 Sean has stated his brewery does in fact sell 12 ounce take out beers for a better deal than a bomber. So I have been proven wrong. I have never encountered such a brewery but know now that they exist. You need not run down to Goose Island and find another example-but it'd be a good excuse ;). Sorry for all the confusion.....
Title: Re: A bomber is rarely a good deal
Post by: bluesman on May 14, 2013, 04:38:05 PM
One thing you guys are missing is that smaller bottles have less beer in them.

I did the math and this checks out.

I'll check this out and report back with results. ;)
Title: Re: A bomber is rarely a good deal
Post by: Joe Sr. on May 14, 2013, 04:55:29 PM
Sorry for all the confusion.....

I think I get you now.  At the risk of beating a dead horse, though, for me it's all about the cost per ounce in the typical packaging in which I would buy the beer. 

I don't buy a lot of singles, but I buy a lot of beer that comes in four packs.  Used to be, a bomber of Unibroue was around $6.99 maybe little less.  That was a pretty fair price compared to the four packs which are around $10.99.  These days, the bombers are $9.99 or more and the four pack has stayed the same.  So, for me and my buying decision, the bomber is not such a good deal.

I can see your point about comparing single packaging, though, as the four pack is not a single (obviously). 

Heading to Goose Island in a few hours to get prepped for the Cubs game.  Or pricing research.  Perhaps both?
Title: Re: A bomber is rarely a good deal
Post by: HoosierBrew on May 14, 2013, 05:14:22 PM
+1 to cost/oz.  I think I did a little price research the last game I saw @ Wrigley (ok a lot)!
Title: A bomber is rarely a good deal
Post by: majorvices on May 18, 2013, 12:41:31 PM
Talking to my distributor and he shed some light on this for me. Bombers are more expensive because they are harder to move and retailers by fewer cases of bombers so to put them on the store shelf to make money the price has to be higher as opposed to six packs as this is why: When you buy a case of six packs you only need to sell to 4 customers. There's 4 six packs in a case. The cases disappear a lot faster. When you buy a case of bombers most people only buy 1 bomber out of the case so you have to have 12 customers as opposed to 4. IN extreme circumstances you can have people buy 2 bombers and reduce it to 6 purchases but just as often you have people buy 2 six packs so .... you get the idea.

Anyway, when it was explained like this to me it made perfect sense. We will be moving to six packs this summer but only putting our flag ship beers in sixers and higher gravity specialties and seasonals in bombers, basically it would not make financial sense at this point to put flagship beers in bombers.
Title: Re: A bomber is rarely a good deal
Post by: MDixon on May 18, 2013, 09:00:12 PM
So they are more expensive so the distributor can be assured of making money...gotcha...thank goodness that 3-tier distribution system is in effect!  ;)
Title: Re: A bomber is rarely a good deal
Post by: a10t2 on May 18, 2013, 10:50:44 PM
Socks packs move faster

I like it when you get three different patterns in the same package. Like with boxers.
Title: A bomber is rarely a good deal
Post by: majorvices on May 18, 2013, 10:51:25 PM
Damnit, I tried to delete that and retype!!!