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Other than Brewing => The Pub => Topic started by: MDixon on May 31, 2013, 12:10:13 PM

Title: Is Staples your office supply store?
Post by: MDixon on May 31, 2013, 12:10:13 PM
It's not mine anymore. Staples had a contest for a marketing campaign and a small business applied and got the following email response.
Quote
Entry contains content that promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message; is obscene or offensive; or endorses any form of hate or hate group.

Up until I read that I had used Staples as my office supply store...no more.

http://mashbang.wordpress.com/2013/05/31/staple-this/
Title: Re: Is Staples your office supply store?
Post by: phillamb168 on May 31, 2013, 01:01:45 PM
Quote
Jackson said he went from disgusted to angry.

“They lumped us in with criminals,” he said.

Those commas are important... They're not lumping him in with criminals, they're just sending him a giant boilerplate of all the things they can't allow in their advertising.

As an aside, I was surprised to find out that office supply stores still exist.
Title: Re: Is Staples your office supply store?
Post by: MDixon on May 31, 2013, 01:06:59 PM
So it would somehow be in bad taste for a commercial to appear which was sponsored by Staples and had a small startup brewery?

I just cannot stand stuff like this. PayPal has some asinine practices as well as Square. Google as well. Luckily I only use PP for sending money using a Credit Card, I have no use for Square and Google is free. However Staples is a place I spend money and I can spend money elsewhere. ;)
Title: Re: Is Staples your office supply store?
Post by: reverseapachemaster on May 31, 2013, 01:31:29 PM
Seems silly for sure but there are still some people out there who think drinking is naughty.
Title: Re: Is Staples your office supply store?
Post by: klickitat jim on May 31, 2013, 01:40:35 PM
Only drinking bad beer is bad.
Title: Re: Is Staples your office supply store?
Post by: Thirsty_Monk on May 31, 2013, 01:42:54 PM
Do not get too exited about it.
The entry to ad campaign is just a marketing campain.

Staples as a marketer has full rights to its branding.
They control the message.

They decided to go mainstream non offensive.
Title: Re: Is Staples your office supply store?
Post by: klickitat jim on May 31, 2013, 01:49:39 PM
Well said
It might have something to do with the company history too. Didn't a Mormon start it, or rebuild it?
Title: Re: Is Staples your office supply store?
Post by: theDarkSide on May 31, 2013, 01:58:24 PM
Well said
It might have something to do with the company history too. Didn't a Mormon start it, or rebuild it?
Mitt Romney invested in it when he was on the board at Bain Capital, but I don't know if the orginal owners were Mormon. 

Drinking is evil...but the liver is more evil and deserves to be punished.  Embrace the Dark Side  ;D
Title: Re: Is Staples your office supply store?
Post by: klickitat jim on May 31, 2013, 02:14:31 PM
Well in any event, I don't think they carry beer or ingredients so I don't shop there.
Title: Re: Is Staples your office supply store?
Post by: AmandaK on May 31, 2013, 03:24:37 PM
Do not get too exited about it.
The entry to ad campaign is just a marketing campain.

Staples as a marketer has full rights to its branding.
They control the message.

They decided to go mainstream non offensive.

Exactly.
Title: Re: Is Staples your office supply store?
Post by: MDixon on May 31, 2013, 04:31:43 PM
Staples posted the statement below on FB about an hour ago.

http://www.facebook.com/staples
Quote
We heard you! At Staples, we value all of our customers and appreciate your feedback. We now realize the rules of our Push It Forward contest were too restrictive and kept out legitimate businesses. Unfortunately, we can't change the rules once the contest is underway. But we will revise our rules to make sure future contests are more inclusive and reflect our commitment to helping all small businesses.

Title: Re: Is Staples your office supply store?
Post by: narvin on May 31, 2013, 05:33:07 PM
Wow, that's surprising.  I thought the only response to your smear campaign would be to sue you for defamation!
Title: Re: Is Staples your office supply store?
Post by: gsandel on May 31, 2013, 06:06:12 PM
Quote
Drinking is evil...but the liver is more evil and deserves to be punished.

The only thing evil is being stuck into an office that doesn't allow adult beverages to be consumed at your desk.

Come to think of it, a keggerator should be considered office equipment like the coffee maker....just for after my coffee goes cold (around 9am).
Title: Re: Is Staples your office supply store?
Post by: denny on May 31, 2013, 07:28:14 PM

Come to think of it, a keggerator should be considered office equipment like the coffee maker....just for after my coffee goes cold (around 9am).

(http://i1-news.softpedia-static.com/images/news2/Calculatorul-dozator-de-bere-2.jpg)
Title: Re: Is Staples your office supply store?
Post by: Slowbrew on May 31, 2013, 07:42:13 PM

Come to think of it, a keggerator should be considered office equipment like the coffee maker....just for after my coffee goes cold (around 9am).

(http://i1-news.softpedia-static.com/images/news2/Calculatorul-dozator-de-bere-2.jpg)

I've thought that would be fun to do with an old full tower case.  Something with enough bays to install the tap and use an old CD-ROM drive for the drip tray.  8^)

Paul