Homebrewers Association | AHA Forum

Other than Brewing => The Pub => Topic started by: majorvices on May 03, 2010, 02:54:59 PM

Title: Logo Critique - UPDATE Pg 3
Post by: majorvices on May 03, 2010, 02:54:59 PM
OK guys, Critique away. What do you like, what do you dislike. Some are ideas of other members of the team. I know which one I like as a brand but I need others thoughts as well. Please vote in the poll provided. Please make whatever comments (supportive or derogatory) you wish.

1.
(http://i111.photobucket.com/albums/n137/majorvices/yeh_goblet.jpg)

2.
(http://i111.photobucket.com/albums/n137/majorvices/YH-Flying-Y.jpg)

3.
(http://i111.photobucket.com/albums/n137/majorvices/tellowhammer-try-5-1.gif)

4.
(http://i111.photobucket.com/albums/n137/majorvices/Untitled-2.jpg)

5.
(http://i111.photobucket.com/albums/n137/majorvices/YELLOW-HAMMER-FINAL.jpg)
Title: Re: Logo Critique
Post by: richardt on May 03, 2010, 03:06:04 PM
I feel your pain, I just got done with a 2-month long logo deliberation. :-\
 
According to marketeers, logos should be an easily recognizable extension of your "brand."
For example, Red Triangle Logo = Bass Ale (first patented logo in the UK).
For those reasons, I like 1 and 5 best. 
2 - 4 are "too busy."  They're "artwork", not logos.  No disrespect to the artist, though.
It should be something you can see on a sign from 300 feet away and instantly recognize as "YellowHammer!"

The first thing that I think of when you say "yellow hammer" is a big golden THOR hammer!

I think that'd be smashing! ;)
Title: Re: Logo Critique
Post by: majorvices on May 03, 2010, 03:07:42 PM
Yeah, I've been a graphic designer for 20+ years. Most of those designs are mine (all of them went through me graphically). Hammer is not the way we are going at all. Yellowhammer is the Alabama State bird (it is also in the Alabama fight song).
Title: Re: Logo Critique
Post by: glitterbug on May 03, 2010, 03:17:01 PM
Definitely number 1. I think it is the most unique and it really stands out from the rest. It reminds me of Hunter S Thompson for some reason (a good thing). It would make a cool tattoo.

I think the others are more traditional (boring).

The typography on 3 is horrible. Why is the O so big?

I think 5 is a nice compromise between 1 and the rest.

I am not a big fan of the bird. Do you have a bird lover in your design group? It should be called yellow bird not yellow hammer. I know this is a bit obvious but have you tried incorporating a yellow hammer into the logo?  ;D
Title: Re: Logo Critique
Post by: majorvices on May 03, 2010, 03:20:06 PM
Again - no hammer. Yellowhammer is the Alabama state bird and that is our marketing strategy. Everyone who knows anything about Alabama (Alabama football for instance) knows what Yellowhammer is.
Title: Re: Logo Critique
Post by: glitterbug on May 03, 2010, 03:30:24 PM
Again - no hammer. Yellowhammer is the Alabama state bird and that is our marketing strategy. Everyone who knows anything about Alabama (Alabama football for instance) knows what Yellowhammer is.

Thanks, the words and symbols are confusing for those of us not familiar with Alabama :)

I still think number 1 is the best. You can capture the local market with the name and you still have a logo to go after markets outside of the state (if that is your goal).
Title: Re: Logo Critique
Post by: denny on May 03, 2010, 03:35:35 PM
Again - no hammer. Yellowhammer is the Alabama state bird and that is our marketing strategy. Everyone who knows anything about Alabama (Alabama football for instance) knows what Yellowhammer is.

Which is great, since for a while anyway, AL will be your market focus.  But as an FYI, I'm a bird freak and I've never heard of a yellowhammer.  For that reason, I prefer the logos that have a bird representation on them to give me an idea of what the hell you're talking about!  :)
Title: Re: Logo Critique
Post by: majorvices on May 03, 2010, 03:53:57 PM

Which is great, since for a while anyway, AL will be your market focus.

Actually, Huntsville is going to be our focus at first and I can count the number of pubs that will carry our beer on one hand. lol.

BTW the bird is in the top design. Sideways eye, beak pointing down. This was done by a college kid (well, the goblet was. I spiced it up some and put the type on it.)
Title: Re: Logo Critique
Post by: nicneufeld on May 03, 2010, 03:56:47 PM
I kept looking for Mjollnir myself!

Knowing its the state bird makes more sense, and that can work in a regional/local sense I'm sure.

5 may be my favorite.  Sort of reminds me of the Northern Brewer art style, a little bit.  2 is runner up.
Title: Re: Logo Critique
Post by: babalu87 on May 03, 2010, 04:03:36 PM
#3 is really nice

Very classy

The OMGITSYELLOW ones hurt my eyes
Title: Re: Logo Critique
Post by: majorvices on May 03, 2010, 04:06:18 PM
The OMGITSYELLOW ones hurt my eyes

exactly - and you would notice it on top of a tap handle across the room of a crowded bar. See?  ;)
Title: Re: Logo Critique
Post by: babalu87 on May 03, 2010, 04:19:11 PM
The OMGITSYELLOW ones hurt my eyes

exactly - and you would notice it on top of a tap handle across the room of a crowded bar. See?  ;)

Its all about the be...............................labeling  ;D

Subconsciously I bet I'd steer clear of it.
Title: Re: Logo Critique
Post by: Hokerer on May 03, 2010, 04:23:50 PM
The OMGITSYELLOW ones hurt my eyes

exactly - and you would notice it on top of a tap handle across the room of a crowded bar. See?  ;)

Its all about the be...............................labeling  ;D

Subconsciously I bet I'd steer clear of it.

Probably same here.  So far, looks like you and I are probably the only ones who voted for #3
Title: Re: Logo Critique
Post by: majorvices on May 03, 2010, 04:26:08 PM
Can't please everybody, that's for sure. In the graphic world there is no sense in trying. The point is to get a majority. You guys miss out I guess.  ;)
Title: Re: Logo Critique
Post by: glitterbug on May 03, 2010, 04:29:32 PM
Its all about the be...............................labeling  ;D

The label sells the first pint. The beer sells the rest :)

Title: Re: Logo Critique
Post by: denny on May 03, 2010, 04:36:42 PM
BTW the bird is in the top design. Sideways eye, beak pointing down. This was done by a college kid (well, the goblet was. I spiced it up some and put the type on it.)

A bit too obscure for me...sorry.
Title: Re: Logo Critique
Post by: majorvices on May 03, 2010, 04:48:07 PM
You don't have to apologize, buddy. Just vote!  ;D
Title: Re: Logo Critique
Post by: babalu87 on May 03, 2010, 05:10:11 PM
I vote for the classy one with a little YELLOW in it so the Ogres can see it from across a crowded bar
Title: Re: Logo Critique
Post by: Hokerer on May 03, 2010, 05:13:19 PM
Can't please everybody, that's for sure. In the graphic world there is no sense in trying. The point is to get a majority. You guys miss out I guess.  ;)

No biggie. Remember, I'm banned from Huntsville anyways :)
Title: Re: Logo Critique
Post by: richardt on May 03, 2010, 05:15:17 PM
I think I'm with the majority of responders on this one:  Give the bird the bird.

It's beer, man.  IMHO, the branding and advertising is too cerebral.
Like Denny said: "I've never heard of a yellowhammer.  For that reason, I prefer the logos that have a bird representation on them to give me an idea of what the hell you're talking about!"

Now, a big golden THOR hammer on a tap handle--EVERYONE will want to know what that is all about.  
But like Glitterbug said:  "The label sells the first pint.  The beer sells the rest."
And, when your brewery takes off and has more than one beer to offer, label the hammerhead and/or handle.

I've no skin in the game, but I'd reconsider all 5 -- they're too busy.  Just being honest.  
Title: Re: Logo Critique
Post by: majorvices on May 03, 2010, 05:16:35 PM
I vote for the classy one with a little YELLOW in it so the Ogres can see it from across a crowded bar

And I appreciate your vote and your comments, brotha!  :)
Title: Re: Logo Critique
Post by: majorvices on May 03, 2010, 05:18:45 PM


I've no skin in the game, but I'd reconsider all 5 -- they're too busy.  Just being honest.  

I appreciate your honesty but there's not going to be a hammer and it won't be considered. Thanks for the other comments though (there's one there I absolutely love and, from a professional opinion, I feel will work perfectly. just looking for comments - all comments!)
Title: Re: Logo Critique
Post by: richardt on May 03, 2010, 05:22:09 PM
No problem, Major.  Good luck!
Title: Re: Logo Critique
Post by: tubercle on May 03, 2010, 05:34:57 PM
Being a student of business I know marketing. Nothing about graphic design but marketing and branding (and brand loyalty) goes a long way.

  Think in future tense. The label may look good now and is important to "snag" the first time customer - the tap handle thing is a good analogy - but what about down the road. How does the logo look on a banner at a festival or some event you may want to sponsor? Neon sign? Tacky, I know, but works for PBR.

 How about trinkets and give-away's like key fobs and those cheap plastic bottle opener things. If you're not advertising you're dying as the saying goes.

  So being able to incorporate the logo onto various media besides a bottle label is important as the operation grows. Might even be on a NASCAR hood one day; who knows.

  Eye catching wise I like 3 & 4 with 4 being a little more sophisticated. Who is your initial target? High dollar high class (ie, uppity) or folks like me that is cheap as it gets but will throw down an extra buck if it's worth it?
Title: Re: Logo Critique
Post by: a10t2 on May 03, 2010, 05:36:11 PM
I voted #5 (here and at NB, just so you know). #1 is a nice well-designed logo graphically speaking, but I didn't see that it was a bird until you pointed it out. #3 and #4 are great artwork, but I don't see them translating well to a holistic branding concept. I think #2 and #5 are pretty even stylistically, but the better contrast in #5 makes me think it would scale better, and be more quickly recognizable. Even if you're looking at it across the bar, you can see that it's a big yellow Y, where #2 is just a triangle.
Title: Re: Logo Critique
Post by: akr71 on May 03, 2010, 06:17:55 PM
#4 would look great as a mural inside the brewery, but doesn't scream bottle label to me - same with #3
The best part of #2 is the cap - it looks really cool.
I got that #1 was the profile view of a bird head, and by the time I got to #3 I realized that a yellowhammer must be some kind of bird.  Maybe I'd like #1 & #5 with a softer yellow.
Title: Re: Logo Critique
Post by: weithman5 on May 03, 2010, 07:57:33 PM
i think the 5th design has it all.

Title: Re: Logo Critique
Post by: capozzoli on May 03, 2010, 10:15:56 PM
Very nice. I voted flying Y 2.

Title: Re: Logo Critique
Post by: loopy on May 04, 2010, 02:00:44 AM
some neat labels, I voted 5 but have some thoughts on all of them.

1) still dont see the bird, neat design but its kinda like the joke that has to be explained.  having to explain it to people generally takes the cool out of it.

2) two looks very home made to me. 

3) looks cool at first, but has some style issues.  the O is too big, I read it as yello - whammer -- and that might be cool for a private joke or two but you dont want any issues with long term branding. 

4) 4 looks quite home made again, its likely not somthing I would pick up.

5) 5 has alot of work in it and it shows. 

thats really cool that your on your way with the yello hammer brewery. 
Title: Re: Logo Critique
Post by: thirsty on May 04, 2010, 02:19:09 AM
I like the black & white one. It's got that classic, old-timey look.
Title: Re: Logo Critique
Post by: chrisfloack on May 04, 2010, 03:05:59 PM
I feel the EXTREME YELLOW logos remind me on an energy drink. I associate beer with nature, quality, and tradition. The logo that illustrates these qualities to me is Logo 3. It would be nice to see how you picture it on a lid and tap.
Title: Re: Logo Critique
Post by: rabid_dingo on May 04, 2010, 06:15:04 PM
I like #1. It took your description for me to see the bird there but I think your target audience will find it
much faster than I.
Title: Re: Logo Critique
Post by: richardt on May 04, 2010, 06:27:14 PM
All this talk about a bird...

http://www.youtube.com/watch?v=2WNrx2jq184 (http://www.youtube.com/watch?v=2WNrx2jq184) 
Title: Re: Logo Critique
Post by: bluesman on May 04, 2010, 06:39:56 PM
My vote is for #1.

I think it has the most class and lends the most professional design IMHO.
Title: Re: Logo Critique
Post by: mnstorm99 on May 04, 2010, 08:08:17 PM
As a person who knows nothing of a yeallowhammer, I would say #5 since it clearly shows the bird, but is very nice and clean.
Title: Re: Logo Critique
Post by: blatz on May 04, 2010, 08:22:34 PM
so when the barkeep asks "what do you want" does the patron give him the middle finger?

just messin with you.

I like the first one from a looks perspective.
Title: Re: Logo Critique
Post by: tubercle on May 04, 2010, 08:34:53 PM
so when the barkeep asks "what do you want" does the patron give him the middle finger?


That, Sir, is genius.

 In marketing terms that is known as creating a "culture" around the product.
Title: Re: Logo Critique
Post by: richardt on May 04, 2010, 08:42:16 PM
so when the barkeep asks "what do you want" does the patron give him the middle finger?


That, Sir, is genius.

 In marketing terms that is known as creating a "culture" around the product.

A more polite "cultural" request by the patron could be:  'Hammer me!"
Title: Re: Logo Critique
Post by: weithman5 on May 04, 2010, 09:18:58 PM
please keep us posted when available

my 30 year reunion is coming up and i have a classmate in huntsville. i will twist her arm to bring me some.
Title: Re: Logo Critique
Post by: tubercle on May 04, 2010, 09:36:08 PM
so when the barkeep asks "what do you want" does the patron give him the middle finger?


That, Sir, is genius.

 In marketing terms that is known as creating a "culture" around the product.

A more polite "cultural" request by the patron could be:  'Hammer me!"

 Yea, I guess so. I could see a situation with unintended consequences when an irate patron walks in and gives the bar keep the "bird" because he is mad and the bar keep turns around and draws a brew. That would be funny though ;D Until the bar keep gets his tail whipped :o


 I think "Hammer Time" is already taken by M.C.
Title: Re: Logo Critique
Post by: dak0415 on May 05, 2010, 12:12:54 AM
Sort of gives new meaning to the term "getting hammered".
Title: Re: Logo Critique
Post by: majorvices on May 05, 2010, 01:39:46 PM
Sort of gives new meaning to the term "getting hammered".

Which is why we are staying away from "Hammer" as a logo. I don't want to target drunks and young kids who want to get "Hammered". That's not our goal with the name. Our main goal is to appeal to Alabama residents and hopefully (eventually) folks abroad. We want to represent Alabama without being looked on stereotypically (red neck, etc.) The name "Yellowhammer" represents alabama without conjuring up *rebel flags, pick up trucks, trailers and {insert your stereotypical comment here}  ;)

*Unless you take into consideration that the Alabama Soldiers during the Civil War were known as the "Yellowhammers" due to the yellow highlights in their uniform. Hence the origin of the Alabama state bird.
Title: Re: Logo Critique
Post by: majorvices on May 05, 2010, 01:40:07 PM
OK - Sat down yesterday and this morning and dialed it in a little more thanks to all of the great comments I got from people here and elsewhere. I do think that this one might be more approachable, especially for our theme. One of the best comments I got was that the FYV2 was too industrial. Here's a more organic version. Comments welcome and appreciated.
(http://i111.photobucket.com/albums/n137/majorvices/Flying-Y-Hand-drawn.jpg)
Title: Re: Logo Critique - UPDATE Pg 3
Post by: bluesman on May 05, 2010, 01:45:46 PM
Looks really good.

At first glance it reads...Yello-Whammer...which would also be a good name. ;D
Title: Re: Logo Critique - UPDATE Pg 3
Post by: babalu87 on May 05, 2010, 02:05:43 PM
Like I said over there
The bird from #3 there and its GOLD

Still VERY NICE though, classy yet mysterious (cue Rush album)
Title: Re: Logo Critique - UPDATE Pg 3
Post by: majorvices on May 05, 2010, 02:12:55 PM
Like I said over there
The bird from #3 there and its GOLD

Still VERY NICE though, classy yet mysterious (cue Rush album)

A lot of people have given negative comments on the "bird" drawing on #3 and, I admit, it doesn't really look like a Yellowhammer. I've had a really hard time actually drawing the bird correctly (it's an odd bird to draw, the best one I did (not pictured here) captured the likeness perfectly but was too "Audubon Society" looking and had too much detail to simplify correctly.

Plus we have to have a stamp to put on kegs and I want the Y and the Bird to be incorporated together.
Title: Re: Logo Critique - UPDATE Pg 3
Post by: babalu87 on May 05, 2010, 02:18:12 PM
Got yah, that makes sense

FWIW
I have two pairs that breed on my property every year

Noisy bastards, pretty bird in flught though
Title: Re: Logo Critique - UPDATE Pg 3
Post by: tygo on May 05, 2010, 02:28:54 PM
Looks really good.

At first glance it reads...Yello-Whammer...which would also be a good name. ;D

Definitely like the new version but I agree with Bluesman on this.  Maybe mess with the font size a little and make the Y and H slightly higher than the other letters?
Title: Re: Logo Critique - UPDATE Pg 3
Post by: majorvices on May 05, 2010, 02:56:13 PM
Definitely like the new version but I agree with Bluesman on this.  Maybe mess with the font size a little and make the Y and H slightly higher than the other letters?

Actually, I'm not so worried about the font. I just slapped that on there. Just concentrating on the brand. I need something extremely simple that will brand us (something that will work both in color and Black and White). Here:
(http://i111.photobucket.com/albums/n137/majorvices/Flying-Y-Alone.jpg)
Title: Re: Logo Critique - UPDATE Pg 3
Post by: tygo on May 05, 2010, 03:01:56 PM
In that case, I like it.
Title: Re: Logo Critique - UPDATE Pg 3
Post by: nicneufeld on May 05, 2010, 03:04:57 PM
Very nice...I think that's a winner.
Title: Re: Logo Critique - UPDATE Pg 3
Post by: denny on May 05, 2010, 03:28:49 PM
Keith, I'm likin' the new one a LOT!  Very classy and it gets your point across.
Title: Re: Logo Critique - UPDATE Pg 3
Post by: Hokerer on May 05, 2010, 03:47:37 PM
Just concentrating on the brand. I need something extremely simple that will brand us (something that will work both in color and Black and White). Here:

Yeah, I could definitely get with that one.
Title: Re: Logo Critique - UPDATE Pg 3
Post by: Hokerer on May 05, 2010, 03:57:46 PM
A lot of people have given negative comments on the "bird" drawing on #3 and, I admit, it doesn't really look like a Yellowhammer. I've had a really hard time actually drawing the bird correctly (it's an odd bird to draw, the best one I did (not pictured here) captured the likeness perfectly but was too "Audubon Society" looking and had too much detail to simplify correctly.

Actually, the "bird" on #3 was it's biggest selling point to me.  I always find it easier to "simplify" a logo when working from a picture of the actual thing.  Maybe something like this as a good starting point...

(http://www.brinkleys.org/users/tsl/Files/yellow-shafted-flicker.jpg)
Title: Re: Logo Critique - UPDATE Pg 3
Post by: richardt on May 05, 2010, 04:37:20 PM

Now, that's a good logo.

I'm liking your latest revision a lot better than the first 5 options; it's a lot cleaner and easily recognizable. 
Logos are symbolic representations (where features get simplified or exaggerated to facilitate recognition).

As long as the creative juices are flowing, I wouldn't abandon the "hammer" tag line idea just yet--Your brewery is named YellowHammer, after all.
I don't recommend it being used in the context of "Let's get hammered (i.e., drunk)", as you've mentioned, but, rather, in more clever twists of common expressions.  For example, husband asking his wife or carpenter asking his co-worker "Have you seen my hammer?"  or "Try this Hammer..." or birdwatchers (wearing roll tide t-shirts) looking through their binoculars at a YellowHammer (beer, not bird), and exclaiming, "Oh, look!  A YellowHammer!"  I'm sure you and others will come up with something far better.  Better branding and taglines, along with a great product, will sell more beer.

I understand and respect your desire to promote responsible drinking, but you are not responsible for the drinking habits of others. 
Young college kids and drunks looking for a cheap buzz won't be as likely to inbibe craft beers due to cost.
Title: Re: Logo Critique - UPDATE Pg 3
Post by: nicneufeld on May 05, 2010, 04:51:42 PM
Only problem with invoking a hammer at all is that it completely clouds an already somewhat cloudy marketing message...the connection between yellowhammer and the bird of that name is a bit obscure to us out-of-towners and showing a hammer or using a hammer in a marketing sort of way confuses that somewhat fragile connection.  If a literal hammer is invoked, people are more likely to take the name more literally, and then be more confused by the bird in the logo. 

If you've picked the little avian fellow as your brand image, adding an actual hammer in will likely only complicate and confuse the branding, I think.  But then, I'm not paid the big bucks for marketingspeak!
Title: Re: Logo Critique - UPDATE Pg 3
Post by: mikeypedersen on May 05, 2010, 05:14:35 PM
Yep, I dig the new logo.  Lookin' good!
Title: Re: Logo Critique
Post by: dhacker on May 05, 2010, 06:06:00 PM
OK - Sat down yesterday and this morning and dialed it in a little more thanks to all of the great comments I got from people here and elsewhere. I do think that this one might be more approachable, especially for our theme. One of the best comments I got was that the FYV2 was too industrial. Here's a more organic version. Comments welcome and appreciated.
(http://i111.photobucket.com/albums/n137/majorvices/Flying-Y-Hand-drawn.jpg)



The second one really pops to me . . Something about the red font moves me to action . . .
Title: Re: Logo Critique - UPDATE Pg 3
Post by: majorvices on May 05, 2010, 06:10:55 PM
A lot of people have given negative comments on the "bird" drawing on #3 and, I admit, it doesn't really look like a Yellowhammer. I've had a really hard time actually drawing the bird correctly (it's an odd bird to draw, the best one I did (not pictured here) captured the likeness perfectly but was too "Audubon Society" looking and had too much detail to simplify correctly.

Actually, the "bird" on #3 was it's biggest selling point to me.  I always find it easier to "simplify" a logo when working from a picture of the actual thing.  Maybe something like this as a good starting point...

(http://www.brinkleys.org/users/tsl/Files/yellow-shafted-flicker.jpg)

That is THE ABSOLUTE BEST shot of the Yellowhammer I have seen!!! and you have no idea how hard I have searched!!! thanks for that!!!
Title: Re: Logo Critique - UPDATE Pg 3
Post by: bonjour on May 05, 2010, 06:21:16 PM
I like the new iterations the best by far.  Nice job!!!

Fred
Title: Re: Logo Critique - UPDATE Pg 3
Post by: bluesman on May 05, 2010, 06:27:17 PM
(http://www.brinkleys.org/users/tsl/Files/yellow-shafted-flicker.jpg)
That is THE ABSOLUTE BEST shot of the Yellowhammer I have seen!!! and you have no idea how hard I have searched!!! thanks for that!!!

+1

I bet that took some patience to photograph.
Title: Re: Logo Critique - UPDATE Pg 3
Post by: piszkiewiczp on May 05, 2010, 06:50:27 PM
Of the proposed logos, I prefer the redesigned ones - particularly the yellow on brown version.
I hope it's just me, but some of the yellow on black silhouettes remind me of German WW2 military insignia. If that's a common reaction, you may need to rethink the logo.
The actual bird in flight photo is beautiful. 
Title: Re: Logo Critique
Post by: tubercle on May 06, 2010, 12:02:21 AM
OK - Sat down yesterday and this morning and dialed it in a little more thanks to all of the great comments I got from people here and elsewhere. I do think that this one might be more approachable, especially for our theme. One of the best comments I got was that the FYV2 was too industrial. Here's a more organic version. Comments welcome and appreciated.
(http://i111.photobucket.com/albums/n137/majorvices/Flying-Y-Hand-drawn.jpg)



The second one really pops to me . . Something about the red font moves me to action . . .

 There is a science associating colors with mood. Yellow and red (and the mixture, orange) go with food and drink and supposedly spark some kind of sub-conscience thing. McDonalds = golden arches. Defiantly the red logo with the yellow bird outline.
Title: Re: Logo Critique - UPDATE Pg 3
Post by: MrNate on May 06, 2010, 01:22:06 AM
Call me a luddite, but I liked the original "Flying Y2" better. Except for the yellow border on the lettering.

Of course, what I think looks cool and what pushes beer are 2 different things, but for better or worse I felt like there was an early-30s crowd appeal to the original, not unlike the new Yellowtail wine labels. Trendy and modern but not over the top, almost a thumbing of the nose to old-world snobbery. And a certain amount of cockiness that almost seems to reassure that what's inside the bottle can pull off a label like that.

Would I be out of line to suggest that it suits you? I mean it in the most offensive of all possible ways, of course.  ;D
Title: Re: Logo Critique - UPDATE Pg 3
Post by: weazletoe on May 06, 2010, 04:05:10 AM
  AWESOME logo Major. Wish I would have been around to vote. A logo that nice make me wish you could brew a decent beer to put it on!

  BURN!!! ;D
Title: Re: Logo Critique - UPDATE Pg 3
Post by: a10t2 on May 06, 2010, 04:41:33 AM
WEAZE!!!
Title: Re: Logo Critique - UPDATE Pg 3
Post by: majorvices on May 06, 2010, 10:09:34 AM
Call me a luddite, but I liked the original "Flying Y2" better. Except for the yellow border on the lettering.

Of course, what I think looks cool and what pushes beer are 2 different things, but for better or worse I felt like there was an early-30s crowd appeal to the original, not unlike the new Yellowtail wine labels. Trendy and modern but not over the top, almost a thumbing of the nose to old-world snobbery. And a certain amount of cockiness that almost seems to reassure that what's inside the bottle can pull off a label like that.

Would I be out of line to suggest that it suits you? I mean it in the most offensive of all possible ways, of course.  ;D

That may actually be the nicest thing anyone has ever said to me before.  ;)

A logo that nice make me wish you could brew a decent beer to put it on!

+1
Title: Re: Logo Critique - UPDATE Pg 3
Post by: dean on May 08, 2010, 01:19:27 AM
  AWESOME logo Major. Wish I would have been around to vote. A logo that nice make me wish you could brew a decent beer to put it on!

  BURN!!! ;D

The right folks with a fistful of money to burn will get you some decent mileage eh?   ;)
Title: Re: Logo Critique - UPDATE Pg 3
Post by: dean on May 08, 2010, 05:19:49 PM
Sheesh... can't jerk MV's chain anymore eh... I figured with Weaz's post and mine together MV would have had some sort of comeback?   :-*  ;D   
Title: Re: Logo Critique - UPDATE Pg 3
Post by: majorvices on May 08, 2010, 05:46:55 PM
I guess I just don't get it, the only money that is burning right now is mine - and its getting hot!
Title: Re: Logo Critique - UPDATE Pg 3
Post by: dean on May 08, 2010, 10:42:27 PM
Just having a little fun with ya or trying to, I hope you do well with it.  I like the name and the design.    :)
Title: Re: Logo Critique - UPDATE Pg 3
Post by: majorvices on May 08, 2010, 10:44:01 PM
Dean doesn't know it's fun unless you add emoticons...  ;) :D ;D 8) :P :-*
Title: Re: Logo Critique - UPDATE Pg 3
Post by: dean on May 08, 2010, 10:53:13 PM
Hey I used a couple... kissy face and a winky.  What I really can't do is type a message without adding at least one set of dot-dot-dots.  I'm not sure what its called but it must be some sort of disease, maybe someone on here is a doctor and can write me a scrip for it?   :D
Title: Re: Logo Critique - UPDATE Pg 3
Post by: rabid_dingo on May 09, 2010, 02:49:03 AM
Elipsisitis...
Title: Re: Logo Critique - UPDATE Pg 3
Post by: MrNate on May 09, 2010, 03:20:52 AM
Elipsisitis...

Elipsilepsy...