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General Category => General Homebrew Discussion => Topic started by: sienabrewer on June 22, 2010, 01:41:01 PM

Title: Small gripe with Zymurgy (and BYO as well)
Post by: sienabrewer on June 22, 2010, 01:41:01 PM
So I got both my Zymurgy and BYO in the mail yesterday.  What do I see on the cover of both?  Dark Cascadian beer articles.  While I have not yet read them so I don't know how different they are, I couldn't help but notice this is again a time when both magazines in the same time period have the same topic covered.  The last one I can remember this happened is when they both did malt conditioning articles (although Kai's article kicked BYO's ass all over the place).  How does this happened?  Coincidence, on purpose?  It just bugs me a bit that when looking forward to two magazines they both have similar or the same content.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: beerocd on June 22, 2010, 02:12:15 PM
Displaced spies from the end of the cold war have gone to work in the public sector. Each magazine has it's own mole deep in the trenches.  :o
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: susanr on June 22, 2010, 02:32:52 PM
Hi,  I think it is a coincidence.  Having been on the committee to work on Zymurgy content I can tell you that the topics are generally planned many months to a year or more in advance with several people looking at what areas/topics will be of interest to the homebrewer.  It is obviously a case of great minds think alike.  Topics can be chosen for many reasons - sometimes what beer would be best brewed for that season, what topics haven't been covered in a long time or have new information available.  Coming up with new ideas and topics for the magazine can always be challenging so if you have ideas of things you would like to see in Zymurgy or think of a topic or style that hasn't been covered please let Jill know and I am sure she will make every effort to get information into the magazine.  Just keep in mind that it may take many months to actually come out in print.  And if you have creative talent and want to write then submit an article for publication. 

Cheers,
Susan
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: babalu87 on June 22, 2010, 02:36:45 PM
Time and Newsweek
Sports Illustrated and ESPN the magazine
NBC, CBS, ABC nightly news
Zymurgy and BYO
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: bluesman on June 22, 2010, 02:39:34 PM
Time and Newsweek
Sports Illustrated and ESPN the magazine
NBC, CBS, ABC nightly news
Zymurgy and BYO

+1

Competition is healthy.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: sienabrewer on June 22, 2010, 03:10:52 PM
Wow, that is definitely one heck of a coincidence considering the multitude of topics that could be discussed at any given time.  Although I will admit it is interesting to read the articles side-by-side to see the differences, similarities, and get a sense of how different people approach similar topics.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: jill on June 22, 2010, 03:37:46 PM
Rest assured, it is purely a coincidence. Speaking for Zymurgy, we strive to provide the most "current" homebrewing topics in the magazine and since Cascadian Dark Ales are hot right now, it's only natural that BYO would pursue an article about them as well. As Susan mentioned in her post, if there is a particular topic you'd like to see covered in Zymurgy, please drop me a line.

Thanks for reading!

Jill Redding
Editor-in-Chief
Zymurgy
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: Hokerer on June 22, 2010, 03:50:29 PM
Displaced spies from the end of the cold war have gone to work in the public sector. Each magazine has it's own mole deep in the trenches.  :o

(http://www.brinkleys.org/users/tsl/Files/SpyvSpy.png)
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: bonjour on June 22, 2010, 04:06:05 PM
Rest assured, it is purely a coincidence. Speaking for Zymurgy, we strive to provide the most "current" homebrewing topics in the magazine and since Cascadian Dark Ales are hot right now, it's only natural that BYO would pursue an article about them as well. As Susan mentioned in her post, if there is a particular topic you'd like to see covered in Zymurgy, please drop me a line.

Thanks for reading!

Jill Redding
Editor-in-Chief
Zymurgy

From the horses mouth so to speak.  Jill does an awesome job with getting Zymurgy (and those other  ;) unimportant ;) BA publications) out.

Awesome job Jill !!!
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: mnstorm99 on June 22, 2010, 05:15:31 PM
I am not suprised as this is probably the biggest news in beer and brewing at the moment.  I am a bit tired of it already, but have found out that I actually enjoy a couple of the commercial examples I have tried.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: sienabrewer on June 22, 2010, 05:43:05 PM
Jill does an awesome job with getting Zymurgy (and those other  ;) unimportant ;) BA publications) out.

Awesome job Jill !!!

I agree, and I'm not implying anything to the contrary whatsoever.  I just found it odd to see similar articles more often than not. 
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: dbeechum on June 22, 2010, 06:20:23 PM
If there's any editorial skulduggery going on, I wouldn't be surprised. The fast paced frenetic world of homebrew journalism breeds a certain cutthroatedness in its participants.

Teasing aside, Jill hit it head on - BYO and Zym both do what's hot and what interests homebrewers.

Having said that - I've recently been appointed to be the lead of the Zymurgy sub committee of the Governing Committee. I'm strongly committed to helping Jill make Zymurgy even more kickass and focused on what you need. So if you have any feedback, anything you feel like we should be doing that we're not, topics you want to see covered then please drop me a line at drew@maltosefalcons.com and I'll work with you, Jill and everyone else to see if we can't make it happen.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: Malticulous on June 23, 2010, 01:53:37 AM
We need a rye IPA category too.  ::)
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: mnstorm99 on June 23, 2010, 02:29:28 AM
Drew, please tell me the next BA BYOB article  is on a black IPA ;D
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: dbeechum on June 23, 2010, 07:28:28 AM
Drew, please tell me the next BA BYOB article  is on a black IPA ;D

You know.. nope. :)

But I did add the style to the Falcons guidelines earlier this year.. Does that count for something?
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: dhacker on June 23, 2010, 11:19:22 AM
(http://www.brinkleys.org/users/tsl/Files/SpyvSpy.png)

Nicely done, hokerer!  8)
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: dcrawlins on June 28, 2010, 05:27:20 PM
I actually enjoyed both articles.  Each publication had their own twist along with different recipes.  So I saw nothing wrong with both mags featuring the same topic.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: majorvices on June 29, 2010, 01:38:13 PM
Here's what I think is silly: Two separate people wrote into Zymurgy and complained about the full page Budweiser ads. really, people, you think Zymurgy should turn down a FULL PAGE AD???  ??? Come on back down to reality, people. Magazines stay in business because of ads. As long as they are not morally offensive you don't turn them down.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: Hokerer on June 29, 2010, 02:06:03 PM
Here's what I think is silly: Two separate people wrote into Zymurgy and complained about the full page Budweiser ads. really, people, you think Zymurgy should turn down a FULL PAGE AD???  ??? Come on back down to reality, people. Magazines stay in business because of ads. As long as they are not morally offensive you don't turn them down.

+1 just read those two this morning and just have to wonder what the heck these folks are thinking.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: tygo on June 29, 2010, 02:28:34 PM
You mean Budweiser isn't morally offensive?  ;)

But yeah, totally agree with the above.  Read it this morning as well since I only got my copy yesterday.  It's a beer magazine and a beer ad.  You take the ads where you can get them.

Edit - Also thought there was a good chance there were more than two letters and those were the two that were chosen as a representative sample to respond to.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: Kaiser on June 29, 2010, 02:29:12 PM
Here's what I think is silly: Two separate people wrote into Zymurgy and complained about the full page Budweiser ads. really, people, you think Zymurgy should turn down a FULL PAGE AD???  ??? Come on back down to reality, people. Magazines stay in business because of ads. As long as they are not morally offensive you don't turn them down.

+1 here too.

Kai
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: denny on June 29, 2010, 03:07:38 PM
Here's what I think is silly: Two separate people wrote into Zymurgy and complained about the full page Budweiser ads. really, people, you think Zymurgy should turn down a FULL PAGE AD???  ??? Come on back down to reality, people. Magazines stay in business because of ads. As long as they are not morally offensive you don't turn them down.

I assume those people would be fine with seeing AHA membership rates increase to cover the lost revenue of turning down those ads, right?  ;)
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: sienabrewer on June 29, 2010, 03:10:36 PM
Here's what I think is silly: Two separate people wrote into Zymurgy and complained about the full page Budweiser ads. really, people, you think Zymurgy should turn down a FULL PAGE AD???  ??? Come on back down to reality, people. Magazines stay in business because of ads. As long as they are not morally offensive you don't turn them down.

That's funny because people also did the same thing in the curernt issue of BeerAdvocate as well.  I completely agree that they should let them put an add in because that is how they make money.  On top of that I think that if Bud wants to spend it's money trying to advertise to arguable it's most hostile crowd then I'm all for it.  Keep sending that money our way.
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: gtoothaker on June 29, 2010, 03:24:53 PM
I also found it entertaining that the full page Bud ad was facing the reader articles complaining about the ad. 
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: Hokerer on June 29, 2010, 03:37:59 PM
I also found it entertaining that the full page Bud ad was facing the reader articles complaining about the ad. 

yeah, I got a chuckle out of that, too
Title: Re: Small gripe with Zymurgy (and BYO as well)
Post by: weithman5 on June 29, 2010, 04:20:42 PM
I know a lot of people think that the budweiser add is kind of like blasphemy, but first it does bring in revenue.  second, they promote beer drinking and what can be wrong with that.  if not for those who went ahead we may still be fighting for the right to drink beer at all let alone brew it.  third, anheuser busch makes varied brews under other labels, (beach bum blonde ale), so they aren't without a little diversity. and fourth, i actually still enjoy drinking a budweiser on occasion, the only reason i refrain from it more now is that it is foreign owned.  take the money. put up the add.