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General Category => General Homebrew Discussion => Topic started by: halenrush on June 30, 2010, 10:26:05 pm

Title: Brewed – The New Discovery Channel show with Sam Calagione
Post by: halenrush on June 30, 2010, 10:26:05 pm
Can't wait!

http://thefullpint.com/beer-news/brewed-the-new-discovery-channel-series-starring-sam-calagione-owner-of-dogfish-head-brewing (http://thefullpint.com/beer-news/brewed-the-new-discovery-channel-series-starring-sam-calagione-owner-of-dogfish-head-brewing)

Quote
The Discovery Channel Raises A Glass For Brewed, New Series On The World Of Beer Announced For Fall 2010. Silver Spring, MD – Beer is the drink of the masses. If you look into a glass of beer you can see the past, present and future of mankind. Cicero lauded it, Genghis Khan fought for it and now Discovery Channel celebrates it with a world premiere series, BREWED, exploring the culture, history and variety of beer.

Meet Sam Calagione: maverick entrepreneur, family man and owner of Dogfish Head Brewery in Rehoboth Beach, Delaware. As an ambassador to the world of craft beer, Sam travels the world to experience what every culture brings to its own special brew.

In BREWED, Sam shows viewers the other side of the bottle, sharing the stories of beer sub-cultures as well as exploring life inside The Dogfish Head Brewery. BREWED goes behind the scenes at Dogfish Head as Sam’s merry band of creative brewmasters concoct new taste varieties.

“BREWED taps more than just kegs and barrels, it unlocks a fascinating history of beer making, showcasing the ingenuity and passion behind our love affair with those alluring suds and how it played a role in building civilizations,” said Clark Bunting, President and General Manager of Discovery Channel.

Running a successful business also requires inspiration, so BREWED hits the road for the ultimate beer tasting road trip. Along with archeologist and beer expert Pat McGovern, Sam sets out to recreate “ancient ales” that have been discovered at sites around the world from Egypt to Peru. He travels to Rome to research old world Italian beers as inspiration for a new site in New York with Mario Batali. A visit to New Zealand introduces the idea of making the “first tomato based beer.” And back home, Sam is tasked to come up with a commemorative beer called “b****es Brew” to celebrate the 40th anniversary release of Miles Davis’ famous recording.

“Beer has always been my passion. It is so much more than what you see in the glass. I’m excited to share the diligence, daring and creativity that we pour into our work,” said Calagione.

BREWED is produced for Discovery Channel by Zero Point Zero Productions. Chris Collins and Lydia Tenaglia are executive producers. Tim Pastore is executive producer for Discovery Channel.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: beerocd on July 01, 2010, 12:48:32 am
I want to see Iron Chef type brewing. That would be cool - secret ingredient - make a beer and time lapse fast forward to serving time for the judges. Every gadget available; essence extractors, steam imfusion mashes, randalls, etc...
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: bluesman on July 01, 2010, 01:49:50 am
Sounds like a really interesting series. I will be tuning in!
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: Beertracker on July 01, 2010, 03:22:49 am
Very cool! Thanks for the heads-up.  8)
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: Hokerer on July 01, 2010, 11:53:26 am
I want to see Iron Chef type brewing. That would be cool - secret ingredient - make a beer and time lapse fast forward to serving time for the judges. Every gadget available; essence extractors, steam imfusion mashes, randalls, etc...

... mix in another chef show and which one of the folks on here would be good to play this guy's part?...

(http://www.brinkleys.org/users/tsl/Files/Hells-Kitchens-Gordon-Ramsay.jpg)
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: tygo on July 01, 2010, 05:52:41 pm
I may have missed it in the article but when does it premier?  I searched the discovery channel website and didn't see any mention of it.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: geo1267 on July 02, 2010, 01:38:10 am
http://cbs3.com/wireapnewsde/Rehoboth.Beach.brewer.2.1783882.html

According to this article it will air this fall 2010 but an exact date has not been set.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: tomthebrewer on July 02, 2010, 01:43:00 pm
I'll definitely be tuning in. We need more beer shows on TV!
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: smithy222 on July 02, 2010, 02:13:06 pm
When I was at the Michigan Brewers Guild Winter Beer Festival in Grand Rapids there was a guy/crew filming a piolt show about beer. I think it was called Brewology 101. Wonder if it will ever get picked up? Anyone else seen/heard of this show?
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: Pawtucket Patriot on July 02, 2010, 04:35:46 pm
Sounds very interesting. Will definitely be tuning in!
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: Dbbrewing on July 03, 2010, 02:07:27 am
I can't wait, we should be in a new home by then and have a dish, I hope!!! :o
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: SwashBuckling Drunk on July 03, 2010, 02:14:27 am
I want to see Iron Chef type brewing. That would be cool - secret ingredient - make a beer and time lapse fast forward to serving time for the judges. Every gadget available; essence extractors, steam imfusion mashes, randalls, etc...


Local HB clubs have been having "Iron Brewer" contests.  They go head to head in brackets.  For each round they give an ingredient or two.  Contestants design style/ recipa around the ingredient.  The turnaround is pretty quick w/ the winner of each bracket chosen by the club members at their regular meetings.  A good friend of mine won a contest in the midwest about 6 months ago.  It was pretty cool talking to him while the contest was going on.  Even cooler that he won.  They're doing it again next year.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: beerocd on July 03, 2010, 02:51:26 am
I'll definitely be tuning in. We need more beer shows on TV!

Yeah sure, like when Alton Brown tried and we all ripped him to shreds. Granted he's no Denny Conn; but we gotta start somewhere!
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: bonjour on July 05, 2010, 03:05:22 pm
I'll definitely be tuning in. We need more beer shows on TV!

Yeah sure, like when Alton Brown tried and we all ripped him to shreds. Granted he's no Denny Conn; but we gotta start somewhere!
Alton did a good job.  He brought his audience to a point where we could really help them.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: halenrush on July 07, 2010, 01:38:27 am
Quite interesting.  I posted the same info on the other forum, and it brought out a bunch of Sam Calagione haters. 
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: brewballs on July 07, 2010, 02:08:29 am
Quote
Granted he's no Denny Conn; but we gotta start somewhere!

Not to sound gay, but he's a lot better looking.  ;D
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: beerocd on July 07, 2010, 03:08:01 am
Not to sound gay,

Yeah, there's no way around that not sounding that way...  :-*

BTW: unclear who's better looking than who ?
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: denny on July 07, 2010, 03:54:14 pm
Granted he's no Denny Conn

One of those is enough for most sane people....
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: tygo on November 01, 2010, 02:00:46 pm
Looks like it's actually going to be called Brew Masters and it premiers on Nov 21st:

http://press.discovery.com/us/dsc/programs/Brew_Masters/
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: dhacker on November 02, 2010, 12:44:23 am
Thanks for the reminder!
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: punatic on November 02, 2010, 08:27:40 am
Yeah sure, like when Alton Brown tried and we all ripped him to shreds. Granted he's no Denny Conn; but we gotta start somewhere!

Alton Brown wears an undershirt under his aloha shirt...
Please...  Talk about a faux pas!

I bet he wears socks with his sandles too.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: redbeerman on November 02, 2010, 12:46:20 pm
Yeah sure, like when Alton Brown tried and we all ripped him to shreds. Granted he's no Denny Conn; but we gotta start somewhere!

Alton Brown wears an undershirt under his aloha shirt...
Please...  Talk about a faux pas!

I bet he wears socks with his sandles too.

Well, he is pretty nerdy. :D
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: jwatkins56550 on November 02, 2010, 02:29:16 pm
I love watching Good Eats...he teaches you so much....although now that he lost all that weight he looks like an alien...
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: gweedoebrew on November 02, 2010, 02:52:01 pm
Here is the trailer for the new show... I am such a DFH fan... I am excited about this show...


http://dsc.discovery.com/videos/brew-masters-series-premiere.html
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: tschmidlin on November 02, 2010, 03:58:50 pm
It's still not showing up on the menu for my dvr . . .
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: beveragebob on November 02, 2010, 06:22:45 pm
T,

If you have Comcast, it won't show up until 3-5 days prior. I have discovered this when trying a week or so before a show that I've wanted to record.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: tschmidlin on November 02, 2010, 06:53:24 pm
I do have comcast, but usually here shows are available more than a week ahead of time, especially for a series.  I can scroll out several weeks on the guide.  I'll have to look scroll out and see what it says in that time slot . . .
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: punatic on November 02, 2010, 07:12:48 pm
DirecTV's search engine doesn't show it yet either, but it only goes two weeks ahead.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: bendbrew on November 02, 2010, 09:06:00 pm
Show is on November 21st: http://www.monstersandcritics.com/smallscreen/news/article_1594864.php/Brew-Masters-on-Discovery-Channel-November-21

Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: cheba420 on November 03, 2010, 01:47:13 am
Read a little blurb about this in a magazine on an airplane. Been waiting to hear more ever since. Really looking forward to watching this.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: tschmidlin on November 03, 2010, 05:24:53 am
Ok, looks like I can scroll out 15 days on the guide.  Not as far as I thought, and not far enough to find the show yet. I'll have to keep looking for it so I can tape it.   :)
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: brewmonk on November 03, 2010, 06:27:53 am
I want to see Iron Chef type brewing. That would be cool - secret ingredient - make a beer and time lapse fast forward to serving time for the judges. Every gadget available; essence extractors, steam imfusion mashes, randalls, etc...

Some of the Dallas brew clubs do something like this.  It's called the Iron Mash, and they have a special ingredient the "teams" have to use.  I don't think there are any specialty brewers like the Iron Chefs, or grandiose brew set ups like the kitchen stadium, but the teams have to come up with a brew with a certain amount of time.  I hear there are sometimes some pretty interesting results.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: icedbreeze on November 03, 2010, 11:47:39 pm
I'm definitely looking forward to this show.  Just recently moving from the "just drink it because its beer phase" and rapidly moving into home brewing and the section I read in "The Complete Joy of Home Brewing 3rd Edition" - Charlie Papazian on the history of beer was very interesting.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: Steve on November 04, 2010, 07:41:56 pm
I want to see Iron Chef type brewing. That would be cool - secret ingredient - make a beer and time lapse fast forward to serving time for the judges. Every gadget available; essence extractors, steam imfusion mashes, randalls, etc...

Charlie P as the "Alton Brown Host"  and Jamil as the floor dude. Fritz Maytag as the "Chairman"
Name some judges:
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: Steve on November 10, 2010, 09:01:18 pm
It's still not showing up on the menu for my dvr . . .

The listing popped up today on the DirectTV guide 11/21/10 at 10PM. The series is set to record on my DVR. The web page is also up now http://dsc.discovery.com/tv/brew-masters/ (http://dsc.discovery.com/tv/brew-masters/)

Immediately preceding and following "Brewmasters" is the "Nitty Gritty" version of a Dirty Jobs classic, Mike gets sweaty and messy while brewing beer.

My wife's mad that there isn't a good knitting show on TV now!
(http://dsc.discovery.com/tv/brew-masters/photos/images/episode-photos-12.jpg)
Portland, Maine - Sam serves up the new grain brew to guests of the "Grain the Glass" event at Novare Res Bier Cafe. The brew masters at Dogfish jumped at the chance to create their first "cedar-fied" beer. http://dsc.discovery.com/tv/brew-masters/photos/search-for-new-brews.html (http://dsc.discovery.com/tv/brew-masters/photos/search-for-new-brews.html)


Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: tschmidlin on November 10, 2010, 09:20:32 pm
Yeah, I kept forgetting to mention that the listing showed up a couple of days ago on comcast.  The brewing episode of dirty jobs isn't right before and after, but close to it.  I hope the show is good . . .
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: senorpantalones on November 11, 2010, 04:15:38 pm
Sam is obnoxious. Not planning on watching this which is disappointing because it could be a good show, but I know it will just be the one-note tooting-my-own-horn festival that everything Sam C gets involved in is.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: tschmidlin on November 11, 2010, 06:08:33 pm
Sam is obnoxious. Not planning on watching this which is disappointing because it could be a good show, but I know it will just be the one-note tooting-my-own-horn festival that everything Sam C gets involved in is.
Have you met him?  When we were at the pub in Rehoboth in 2004, Sam interrupted his dinner with his family to come talk to us.  He gave me a bottle of Olde School because the keg had kicked, and signed a bunch of things for the Pop-The-Cap group that was visiting there from NC.  He was very generous with his time and his product, and apologized for not being able to spend more time with us.  And he made sure we could get a tour of the new plant the next day, even though it was not the usual day/time for tours.

We thought he was a great guy, and in the few brief interactions I've had with him since I haven't seen anything to change my mind.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: The Professor on November 11, 2010, 06:56:16 pm
Sam is obnoxious. Not planning on watching this which is disappointing because it could be a good show, but I know it will just be the one-note tooting-my-own-horn festival that everything Sam C gets involved in is.

Even if I'm not the most rabid  DFH fan  (though there are definitely a few I've certainly enjoyed),  I sure won't fault Sam for his "rah-rah" or his desire to do something different.  Certain things in the new world of beer do make me cringe  such as the "I Am A Craft Brewer" video (no corn in my beer, only in my video. LOL),  and the cult status some brewers have achieved basically through subtle and not so subtle marketing (I mean...it's beer...which doesn't take a genius to make).   
Snarkiness aside (and I willingly  fess up to my share of that tendency)  in the end  I will say that while they can be mildly irksome, even the ego driven aspects of the industry aren't necessarily bad things since they do serve to create interest and a higher profile for beers that aren't run-of-the-mill.  They generate curiosity.  And every time it results in a BMC drinker testing the next level of beer flavor, it's a win for that segment of the industry.

Sam has his supporters and detractors, but from what I've seen (and based on my own involvement in broadcasting for the last 35 years),  I'd say he's a very good...even ideal... choice to be front and center for a show like this.
Whatever one might think of his products, it's his passion about brewing and not being 'run of the mill'  that is the key to his success.   A success he is obviously enjoying (I mean, who here wouldn't like to be in his position?)

I'm rather interested in finding out a bit more regarding the genesis of this project...I wonder who  approached  who to get the ball rolling.  The promos I've seen do tend to make the show look like a commercial for DFH, but I think that his being at the helm of an undeniably successful entrepreneurial brewing operation does lend  some real credibility to this show, and hopefully the producers will have the good sense to avoid making it look like a weekly infomercial. 
Actually, even then, it would be an example of pretty savvy marketing!
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: senorpantalones on November 11, 2010, 08:08:01 pm
Sam is obnoxious. Not planning on watching this which is disappointing because it could be a good show, but I know it will just be the one-note tooting-my-own-horn festival that everything Sam C gets involved in is.

Even if I'm not the most rabid  DFH fan  (though there are definitely a few I've certainly enjoyed),  I sure won't fault Sam for his "rah-rah" or his desire to do something different.  Certain things in the new world of beer do make me cringe  such as the "I Am A Craft Brewer" video (no corn in my beer, only in my video. LOL),  and the cult status some brewers have achieved basically through subtle and not so subtle marketing (I mean...it's beer...which doesn't take a genius to make).   
Snarkiness aside (and I willingly  fess up to my share of that tendency)  in the end  I will say that while they can be mildly irksome, even the ego driven aspects of the industry aren't necessarily bad things since they do serve to create interest and a higher profile for beers that aren't run-of-the-mill.  They generate curiosity.  And every time it results in a BMC drinker testing the next level of beer flavor, it's a win for that segment of the industry.

Sam has his supporters and detractors, but from what I've seen (and based on my own involvement in broadcasting for the last 35 years),  I'd say he's a very good...even ideal... choice to be front and center for a show like this.
Whatever one might think of his products, it's his passion about brewing and not being 'run of the mill'  that is the key to his success.   A success he is obviously enjoying (I mean, who here wouldn't like to be in his position?)

I'm rather interested in finding out a bit more regarding the genesis of this project...I wonder who  approached  who to get the ball rolling.  The promos I've seen do tend to make the show look like a commercial for DFH, but I think that his being at the helm of an undeniably successful entrepreneurial brewing operation does lend  some real credibility to this show, and hopefully the producers will have the good sense to avoid making it look like a weekly infomercial. 
Actually, even then, it would be an example of pretty savvy marketing!


Those are all good points. And I haven't met Sam personally. By all accounts he a super nice guy, and I don't doubt that he is. I just dislike his tendency to derail the conversation about quality beer and turn it into one about marketing himself and his gimmicky brands.

I'm also a bit curious how they're going to pull off not making it look like an infomercial. The commercial I saw was pretty heavy on the fact that DFH and Sam C were the basis of the show. And that's my other big problem. They call it brewmasterS but it's all about one guy. I would have loved to see a show that includes Larry Bell or Ken Grossman or Adam Avery. There are dozens of people who does what DFH does honestly and quietly that I would be much more interested in seeing. That's my 2 cents I guess. and probably more than enough snarkiness to go along with it :)
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: bluesman on November 11, 2010, 08:23:46 pm
Whatever one might think of his products, it's his passion about brewing and not being 'run of the mill'  that is the key to his success.   A success he is obviously enjoying (I mean, who here wouldn't like to be in his position?)

+1

This is a man who is passionate about our craft and is successful at what he does. He has shown this through his innovative style which has earned him a reputation as one of the industry’s most adventurous brewers. I believe this is why he makes a great choice to host this show.

It should be a great series.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: JKL on November 11, 2010, 08:37:36 pm
Savvy Marketing Indeed!  I don't know Sam or much about DFH except for the few beers I have had of theirs.  One thing I do know is that he and the Discovery Channel have undeniably created a "Buzz" in the brewing community with its inception.  From what I get out of the promo (and I definately could be wrong) is Sam will be showing us how and where he is getting/using some of the unique ingredients in DFH's beers.  Saying that, I hope it's a great success and if it is, I assume by the name "Brewmasters", The Discovery Channel will be recruiting other brewers to host the show in potential seasons to come.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: jeffy on November 11, 2010, 09:00:12 pm
I've met Sam and found him to be really nice and fun to be around.  When he's promoting his beer, though he is all about the promotions.  He managed to create a buzz at one of the AHA conferences a few years ago by spreading a rumor that he'd have a "special" cask of beer at 10:00PM.  At 9:45 there was a line at his booth 15 people deep.
I did not, however, appreciate his seminar at last year's NHC.  It was titled something like extreme brewing, I think, but was really a film all about Palo Santo beer.
<edit> Here's another take on the I Am a Craft Brewer video:
http://www.youtube.com/v/qszwet2fz5w?fs=1&hl=en_US
 
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: punatic on November 12, 2010, 05:16:49 am
I met Sam and Randle at a Sunshine Challenge a few years back.   I found Sam to be very friendly and generous to all of us in attendance.  I consider myself fortunate for the experience.
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: jeffy on November 12, 2010, 12:08:56 pm
I met Sam and Randle at a Sunshine Challenge a few years back.   I found Sam to be very friendly and generous to all of us in attendance.  I consider myself fortunate for the experience.
Me, too.  If you went on the pub crawl, he did his Brewer Rap on stage at one of the bars.  Hilarious!
Title: Re: Brewed – The New Discovery Channel show with Sam Calagione
Post by: tygo on November 12, 2010, 03:45:27 pm
Got the show all set up on the DVR and threw in the Dirty Jobs brewing episode as well.  I had to go in and clean out a bunch of Dora and Mickey Mouse to make sure there was going to be enough room  :D