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General Category => Zymurgy => Topic started by: Dave Carpenter on November 07, 2017, 08:24:29 AM

Title: Zymurgy reader survey
Post by: Dave Carpenter on November 07, 2017, 08:24:29 AM
Hey Zymurgy readers!
Want to help improve Zymurgy and be entered in a drawing to win some AHA goodies? If so, I'd really appreciate your taking 5 minutes out of your busy day to complete our 2017 reader survey.

http://HomebrewersAssociation.org/reader-survey/ (http://HomebrewersAssociation.org/reader-survey/)

Tell us what you like. Tell us what you dislike. This is a chance to have a say in the future of the magazine.

Thanks for reading Zymurgy and for supporting the AHA. We couldn't do any of it without you.

Cheers!
Dave
Title: Re: Zymurgy reader survey
Post by: pete b on November 07, 2017, 08:02:08 PM
Is this question a typo?:
"In a perfect world would you like to see more shorter features or less longer features?"
It's like heads I win tails you lose.
Title: Re: Zymurgy reader survey
Post by: Dave Carpenter on November 08, 2017, 02:57:28 AM
Is this question a typo?:
"In a perfect world would you like to see more shorter features or less longer features?"
It's like heads I win tails you lose.

Sorry for any confusion there. The intent of the question is to gauge whether readers generally prefer depth over breadth or vice versa. For the same word/page count, more shorter features would mean we cover more topics with less space devoted each one. Fewer longer features would mean we treat only a handful of topics in an issue but do so in more depth.

This is to gauge general preference, and it's not an either/or proposition. There's room for both. A long feature might be just the thing when you're on vacation. A shorter feature might be better if you tend to read in bed and (like me) have about 5 minutes max before you can't hold your head up any longer. I just want to gain a sense of whether readers tend to lean one way or the other so we get the right mix of content.
Title: Re: Zymurgy reader survey
Post by: Wilbur on November 08, 2017, 12:21:47 PM
Is this question a typo?:
"In a perfect world would you like to see more shorter features or less longer features?"
It's like heads I win tails you lose.

Sorry for any confusion there. The intent of the question is to gauge whether readers generally prefer depth over breadth or vice versa. For the same word/page count, more shorter features would mean we cover more topics with less space devoted each one. Fewer longer features would mean we treat only a handful of topics in an issue but do so in more depth.

This is to gauge general preference, and it's not an either/or proposition. There's room for both. A long feature might be just the thing when you're on vacation. A shorter feature might be better if you tend to read in bed and (like me) have about 5 minutes max before you can't hold your head up any longer. I just want to gain a sense of whether readers tend to lean one way or the other so we get the right mix of content.

I didn't love this question either, although I don't remember how I answered. I really love some of the longer articles, I'd just prefer to keep the quality up over wanting to cover more topics.
Title: Re: Zymurgy reader survey
Post by: pete b on November 08, 2017, 07:15:44 PM
Is this question a typo?:
"In a perfect world would you like to see more shorter features or less longer features?"
It's like heads I win tails you lose.

Sorry for any confusion there. The intent of the question is to gauge whether readers generally prefer depth over breadth or vice versa. For the same word/page count, more shorter features would mean we cover more topics with less space devoted each one. Fewer longer features would mean we treat only a handful of topics in an issue but do so in more depth.

This is to gauge general preference, and it's not an either/or proposition. There's room for both. A long feature might be just the thing when you're on vacation. A shorter feature might be better if you tend to read in bed and (like me) have about 5 minutes max before you can't hold your head up any longer. I just want to gain a sense of whether readers tend to lean one way or the other so we get the right mix of content.
Got it. For some reason that sentence wasn't scanning for me when I read it.
Title: Re: Zymurgy reader survey
Post by: pete b on November 08, 2017, 07:17:49 PM
Btw since my answer was basically meaningless I'll say hear I like one main, in depth article and several short ones.
Title: Re: Zymurgy reader survey
Post by: Dave Carpenter on November 13, 2017, 10:22:25 AM
I have rephrased the question that was causing so much confusion so that it (hopefully) causes less confusion! Many, many thanks to those who have already completed the survey. Please keep the great responses coming!