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General Category => General Homebrew Discussion => Topic started by: oscarvan on November 23, 2010, 02:16:48 AM

Title: Brew Masters......up or down.....?
Post by: oscarvan on November 23, 2010, 02:16:48 AM
Well, it isn't every day that beer is the star of the show, and I don't watch a lot of ugly box, I mean, I have things to DO....

But, I did find the family room and kicked back on the mega couch with a couple of Leffe's (first batch still fermenting) and fired up the big screen......

I liked it. Learned some stuff (when was the last time you learnt something from the the TUBE....?) and found the people pretty entertaining.....


Anyone?
Title: Re: Brew Masters......up or down.....?
Post by: tygo on November 23, 2010, 02:23:19 AM
There's a thread in the pub about it:  

http://www.homebrewersassociation.org/forum/index.php?topic=4688.0
Title: Re: Brew Masters......up or down.....?
Post by: lonnie mac on November 23, 2010, 02:24:17 AM
I thought it was pretty good. I will watch it again. The mash tun hot tub was hilarious I thought! As avid brewer's we are on this board, we should realize that this ain't a show that is gonna teach us a whole lot about our process. Otherwise we would be the only ones watching! It is great for the masses. Even if it brings everyone to at least try a DFH or other craft brew then Sam did us all a big favor I think.

EDIT: Ha! That post made me an assistant brewer! :) How about that!
Title: Re: Brew Masters......up or down.....?
Post by: micsager on November 23, 2010, 02:28:37 AM
I say down.  A yawner.  Sam is too full of himself. 

However, I'm all for Americans making money, and if this helps him financially, kudos. 
Title: Re: Brew Masters......up or down.....?
Post by: euge on November 23, 2010, 02:37:13 AM
I recorded it. Will watch it again tonight. I don't know the man or had his beer. Sigh. Will have to try some I guess.

Appears to me he's set himself up with a good team and staff. But that's what one has to do. Lot of pressure brewing over thirty different types of beer each week.
Title: Re: Brew Masters......up or down.....?
Post by: hopfenundmalz on November 23, 2010, 02:40:39 AM
The hot tub scene made me think of a really old story from the PNW that was similar.  Just add hookers.  ;)
Title: Re: Brew Masters......up or down.....?
Post by: dirk_mclargehuge on November 23, 2010, 02:55:04 AM
Ace of Beers was great! 
Title: Re: Brew Masters......up or down.....?
Post by: abraxas on November 23, 2010, 03:13:37 AM
Sam is too full of himself. 

This seemed to be the online consensus prior to the show being aired but I disagree with it.  His personality and non-standard approach to brewing made the show something that a non-beer geek would enjoy watching.  I'd say most pro brewers I've met would have trouble appealing to a more mainstream audience, Sam was the right mix.  Factually the show was better than anything else I've seen on TV regarding brewing.

I say up, I'll watch the next episode.

Title: Re: Brew Masters......up or down.....?
Post by: oscarvan on November 23, 2010, 03:17:15 AM
I don't know the man or had his beer. Sigh. Will have to try some I guess.

The sacrifices we make......
Title: Re: Brew Masters......up or down.....?
Post by: glastctbrew on November 23, 2010, 01:29:27 PM
I say Up.  While Sam may be over the top at times, personally didn't need his rap, he is character and that can only help the craft brew industry.  With 95% of the country still drinking BMC, the industry needs a lightning rod and Sam put himself out there.  Gotta admit, he is a great marketer and a shrewd businessman.

I also have an urge to track down some b****es Brew.
Title: Re: Brew Masters......up or down.....?
Post by: johnf on November 23, 2010, 01:44:00 PM
I didn't care for it. I'll watch one more and see if it turns around for me.

It's a bad sign if a lot of people think the rap videos were the good content. That is all old stuff that wasn't produced for the show.
Title: Re: Brew Masters......up or down.....?
Post by: ajbrenneis on November 23, 2010, 02:37:55 PM

Up and up again.  Dogfish Head is the beer that was responsible for educating me that there is more out there than Bud, Miller and Coors. Keep it up Sam!!!

(I can even deal with the "rap" if it can help educate the masses!)
Title: Re: Brew Masters......up or down.....?
Post by: akr71 on November 23, 2010, 03:21:57 PM
I didn't care for it. I'll watch one more and see if it turns around for me.

It's a bad sign if a lot of people think the rap videos were the good content. That is all old stuff that wasn't produced for the show.

I dunno - old stuff or not, the rapping made me laugh.  I like when a person is able to laugh at himself, and to do so in front of the Sony Exec certainly made Sam seem more down to earth to me.
Title: Re: Brew Masters......up or down.....?
Post by: dmtaylor on November 23, 2010, 04:05:39 PM
I thought it was a bore.  And yes, Sam seems a bit full of himself.  But to give you some perspective, probably not as much as Jamil Z.
Title: Re: Brew Masters......up or down.....?
Post by: narvin on November 23, 2010, 04:11:26 PM
I thought it was pretty good. I will watch it again. The mash tun hot tub was hilarious I thought!

I think this was an old open fermenter that they don' t use anymore... at least that's what they told me on the tour about 6 years ago.

It's interesting to see how much the place has grown... they have been expanding pretty much constantly.
Title: Re: Brew Masters......up or down.....?
Post by: mabrungard on November 23, 2010, 06:00:36 PM
I liked it.  Its geared for a general audience, so an experienced brewer would think its information is underwhelming.  I agree that Sam is somewhat over the top, but you need to be that way in order to keep the audience's attention. 

Good work and I think that it will aid in furthering the general public's understanding and appreciation of craft beer.
Title: Re: Brew Masters......up or down.....?
Post by: dean on November 24, 2010, 04:24:38 PM
I'm gonna keep watching it... Sam does come off full of himself (kinda reminds me of the Smiling Bob commercial   :D ) but hey I bet he is a riot in person too.  Come on... could you talk somebody into drinking a glass of beer you told them was made with spit?   ;D :D :D :D
Title: Re: Brew Masters......up or down.....?
Post by: capozzoli on November 24, 2010, 07:48:46 PM
I try to avoid TV whenever possible. Ill have to miss this one.

Now, The Walking Dead, that Im watching.

There are no zombies in breweries...... yet.
Title: Re: Brew Masters......up or down.....?
Post by: micsager on November 25, 2010, 05:02:58 AM
I thought it was a bore.  And yes, Sam seems a bit full of himself.  But to give you some perspective, probably not as much as Jamil Z.

OK, that's funny
Title: Re: Brew Masters......up or down.....?
Post by: uisgue on November 25, 2010, 10:23:49 PM
I kinda liked it,. but it felt too much like an hour long infomercial for DFH.  If each show features a different brewery, then I have no problem with Sam going first, but if the whole series is DFH, then 2 thumbs down.
Title: Re: Brew Masters......up or down.....?
Post by: bluesssman on November 26, 2010, 01:02:25 AM
I think you will find Sam is the star of the show and looking at the promos the show will be wrapped around him and his brewing. Individual expectations vary greatly about the show. I am just glad to have a show about beer!!!

Gary
Title: Re: Brew Masters......up or down.....?
Post by: micsager on November 26, 2010, 04:35:31 AM
I think you will find Sam is the star of the show and looking at the promos the show will be wrapped around him and his brewing. Individual expectations vary greatly about the show. I am just glad to have a show about beer!!!

Gary

I hear ya.  I just think it won't do a lot for the craft beer industry.  DFH uses way to many adjuncts.  There's a point where that much creativity just means it's not beer anymore.  (or maybe I'm just not ready for all that stuff)  I make a Christmas beer every year, and tried a pepper beer once.  But, my usual rotation is Pale, IPA, Black IPA, Amber, and I'll throw in an ale version of a Marzen from time to time.......
Title: Re: Brew Masters......up or down.....?
Post by: bluesman on November 26, 2010, 04:56:43 PM
I am a fan of DFH and always have been.  I enjoyed the show and will be tuning in for the next one.  I already have my DVR set to record Sunday's episode.  I thought it was interesting to see the operation of the brewery.  Kudos to Sam and DFH.
Title: Re: Brew Masters......up or down.....?
Post by: euge on November 29, 2010, 07:03:15 AM
Just watched the "Chicha" episode. Learned a few things actually.
Title: Re: Brew Masters......up or down.....?
Post by: tschmidlin on November 29, 2010, 07:32:40 AM
I liked it too.  Even if the whole series is just about Sam and co traveling around searching for ingredients, I'll tune in.  A show about beer by a guy who knows and loves beer . . . sounds good to me.
Title: Re: Brew Masters......up or down.....?
Post by: bluesman on November 29, 2010, 12:07:06 PM
I liked it too.  Even if the whole series is just about Sam and co traveling around searching for ingredients, I'll tune in.  A show about beer by a guy who knows and loves beer . . . sounds good to me.

My thoughts exactly.

I'll try to watch it tonight.
Title: Re: Brew Masters......up or down.....?
Post by: jeffy on November 29, 2010, 12:32:03 PM
I liked it too.  Even if the whole series is just about Sam and co traveling around searching for ingredients, I'll tune in.  A show about beer by a guy who knows and loves beer . . . sounds good to me.

My thoughts exactly.

I'll try to watch it tonight.

I liked it too, but at one point I almost gagged from all the chewing and spitting.
Sam seems a little more subdued in these episodes than in real life, if you can imagine that.
Title: Re: Brew Masters......up or down.....?
Post by: Thirsty_Monk on November 29, 2010, 03:28:08 PM
I liked it too.
I would say a BIG improvement from the last episode.

I enjoyed that they tryed to find the traditional way how to
make it and then adjust it to their enviroment.

What understand from the show that traditional Chicha does not have berley or hops.
By this standard it is not beer but fermented beverage.   
Title: Re: Brew Masters......up or down.....?
Post by: resto3 on November 29, 2010, 04:15:17 PM
I just hope it doesn't turn into the American Chopper of beer show.  Where there will be a Brewer's brew off, Monster brewery, and on and on...
Title: Re: Brew Masters......up or down.....?
Post by: denny on November 29, 2010, 04:22:53 PM
I thought it was a bore.  And yes, Sam seems a bit full of himself.  But to give you some perspective, probably not as much as Jamil Z.

Do you know Jamil??
Title: Re: Brew Masters......up or down.....?
Post by: theDarkSide on November 29, 2010, 04:30:46 PM
I thought it was a bore.  And yes, Sam seems a bit full of himself.  But to give you some perspective, probably not as much as Jamil Z.

Do you know Jamil??

+100 Denny!!
Title: Re: Brew Masters......up or down.....?
Post by: dirk_mclargehuge on November 29, 2010, 04:33:37 PM
Again with the deadline?  "We're gonna serve it in three weeks, so I'm flying to Peru. . ."  This was more of what I wanted, but I still expected to see some of the cake decorators from Ace of Cakes.
Title: Re: Brew Masters......up or down.....?
Post by: cheba420 on November 29, 2010, 04:33:58 PM
I just caught last night's episode. Missed the first one. I like it. Now, I dont know that I like what they made...... but I like a show that puts our passion in the limelight. Sam is a great spokesman for the industry and he has a TV personality. I think its a good fit all the way around. I'll be tuning in tonight for episode #3.

My wife actually watched the whole show with me and I think I saw her connecting the brewing dots. Good stuff.
Title: Re: Brew Masters......up or down.....?
Post by: dirk_mclargehuge on November 29, 2010, 08:05:19 PM
I just caught last night's episode. Missed the first one. I like it. Now, I dont know that I like what they made...... but I like a show that puts our passion in the limelight. Sam is a great spokesman for the industry and he has a TV personality. I think its a good fit all the way around. I'll be tuning in tonight for episode #3.

My wife actually watched the whole show with me and I think I saw her connecting the brewing dots. Good stuff.

He does have a great TV personality, but as far as him being a spokesman for the industry. . .unless the industry is in Delaware, I would say he is a great spokesman for DogFish Head.  The show may be named Brew Masters, but so far we've only seen one.  

So it looks like the next couple of episodes will be following this format: Sam travels while the staff at the brewery faces a problem.

Too bad it's opposite two other shows I watch.  Can't give up my No Reservations and Diners, Drive-ins, and Dives.
Title: Re: Brew Masters......up or down.....?
Post by: oscarvan on November 29, 2010, 08:15:16 PM
A show about beer by a guy who knows and loves beer . . . sounds good to me.

Bingo. There's always someone to rip it apart. Ignore and carry on.....
Title: Re: Brew Masters......up or down.....?
Post by: micsager on November 29, 2010, 09:20:49 PM
A show about beer by a guy who knows and loves beer . . . sounds good to me.

Bingo. There's always someone to rip it apart. Ignore and carry on.....

I turned it off in the first episode when Sam introduced his brewmaster, and it was appareant he (Sam) had no clue what was going on the brewery.  I could have lsitened to that brewmaster all day though.
Title: Re: Brew Masters......up or down.....?
Post by: lostralph on November 30, 2010, 02:52:08 AM
I've watched the first two episodes so far and I've enjoyed, I think I'll keep watching for at least a couple more episodes.  Tonight is supposed to be brewed in New Zealand so that could be interesting.  I thought from the commercials it would less DFH centric, but I'm ok with that since I like Dogfish Head and the concepts they use to formulate their beers.
Title: Re: Brew Masters......up or down.....?
Post by: spelt on November 30, 2010, 03:57:10 AM
Its entertaining and its about beer.  Works for me, I'm a man of simple pleasures.  Plus I have to tip my hat to anything that reminds us that craft brewing does exist outside of California and Oregon.  Not everything has to be a technical video treatise from a Weihenstephan-trained Cistercian Monk.
Title: Re: Brew Masters......up or down.....?
Post by: Mikey on November 30, 2010, 04:55:10 AM
I've watched 2 of them now and my interest is waining. The show is called Brew Masters, which is plural. I want to hear from other brew masters. Sam's shtick is getting old, IMO.
Title: Re: Brew Masters......up or down.....?
Post by: oscarvan on November 30, 2010, 12:28:58 PM
Last night was cool. And I think I can put my finger on the "hook" now. It's about the hunt.... the hunt for the perfect beer. They go through all the motions and then they finally draw their first glass and stick their nose in it, and you think..... I NEED SMELLAVISION!!!!!  Plus, if you ever wanted to start a microbrewery......this show may just cure you.  ;D
Title: Re: Brew Masters......up or down.....?
Post by: Mikey on November 30, 2010, 01:04:30 PM
As for capping a whole bunch of twist off bottles, I have only 2 words, "Quality Control". This should have been caught with their incoming inspection of the bottles and if not there, then  their "in process" control. I would have been embarrassed to reveal such a blatant, production mistake to the public.

The "vent tube in a bottle" problem was somewhat understandable.
Title: Re: Brew Masters......up or down.....?
Post by: oscarvan on November 30, 2010, 02:15:18 PM
Agreed. When you "open" a pallet of bottles you take 1 or 2 and give them a very close scrutiny. Like everything else. Trust, but verify. You never know though, maybe Sam called the bottle supplier and said: "Pay me my damages and I'll keep your name out of it....." ;D
Title: Re: Brew Masters......up or down.....?
Post by: cheba420 on November 30, 2010, 04:05:33 PM
Its entertaining and its about beer.  Works for me, I'm a man of simple pleasures.

Agreed. I also think that this show is geared more towards the general public than it is to us home brewers or brewers in general. There is a lot of basic education in there. I think the goal of this show is to let others know that there is more to the beer world than Bud, Miller and Coors! And I think they've accomplished this. As I mentioned in my earlier post, Sam is a good representative for the industry. Maybe not to you but to that guy who's watching this show with a Natural Lite Ice in his hand....There may be some people out there getting turned on to something new...and BETTER. Its a good show. Take it for what it is.
Title: Re: Brew Masters......up or down.....?
Post by: dmtaylor on November 30, 2010, 04:45:16 PM
I thought it was a bore.  And yes, Sam seems a bit full of himself.  But to give you some perspective, probably not as much as Jamil Z.

Do you know Jamil??

Alright, maybe it's just envy (absolutely not), or perhaps it is the fact that I am so firmly part of what was once the alternative/grunge/15-minutes-of-fame-hating generation, but I think it's pretty plain to see through the evolution of his podcasts and the continuing release of books and whatnot that "he", or the image that has been created, whether anyone else on earth cares to admit it or not, is way overblown.  But you are right, I have not met the man.  Who knows, maybe he really does feel deep inside that he's just an ordinary guy living an ordinary life.  Maybe it's myself and my disdain for reality TV and all things in the 21st century that are being mega-worshipped without much merit that need further examination.  He might be a wonderfully kind and charming man.  I have been wrong before.  But until that fateful day (oh I can hardly wait) when I might meet him and form a more informed opinion, I am comfortable in having the opinion that he is sold out and overblown.

My word -- where did all that come from.  I really don't mean to offend anyone.  Take my opinion for what it is worth -- probably not even 2 cents.

</rant> </hijack>

I suppose this is a bad time to bring this up, but speaking of "judge not lest ye be judged", the Waldo Lake Amber Ale competition is at my place this Saturday.  I'm hoping for approximately 10 entries, all local yokels from here in eastern Wisconsin.  Looking forward to tasting them all side-by-side and sending you some, Denny, if you can look beyond my buttheadedness and are still interested.
Title: Re: Brew Masters......up or down.....?
Post by: denny on November 30, 2010, 04:54:21 PM
Hey, Dave, I know all about being being a butthead...it's one of my specialties!  I'm well aware of the Jamil "persona", but my personal experience with him is very much the opposite of that.  I guess you need to get to NHC and meet him yourself!

I'm really looking froward to trying the WLA variations!
Title: Re: Brew Masters......up or down.....?
Post by: bonjour on November 30, 2010, 05:03:22 PM
Hey, Dave, I know all about being being a butthead...it's one of my specialties!  I'm well aware of the Jamil "persona", but my personal experience with him is very much the opposite of that.  I guess you need to get to NHC and meet him yourself!
I'll second that.
Title: Re: Brew Masters......up or down.....?
Post by: dmtaylor on November 30, 2010, 05:06:49 PM
Hey, Dave, I know all about being being a butthead...it's one of my specialties!  I'm well aware of the Jamil "persona", but my personal experience with him is very much the opposite of that.  I guess you need to get to NHC and meet him yourself!

I'm really looking froward to trying the WLA variations!

Denny, you, sir, have always been a gentleman and a scholar, at least on the forums.  Can't say I've ever met you yet either, so who knows for sure whether you truly are a gentleman or a butthead, but you are one person that I do hope to meet one day.
Title: Re: Brew Masters......up or down.....?
Post by: Steve on November 30, 2010, 09:54:38 PM
Good show.  It's got good stories about Sam, the team, the business and his family which are entertaining. It is elementary so that everyone will enjoy it.  When American Choppers started, Sr., Jr. and Mikey were pretty lame too. Who knew what a tripple tree or what a primary was. The stories 10 years later are more about the people involved and less about the bikes.

Sam appears exactly the way he writes is in his book "Brewing Up a Business." (Adventures in Entrepreneurship).  Is there an entrepreneur that isn't high minded? All of the professional brewers I've met (not a gross generalization and not that I've met more than 20) seem to be pretty high on themselves and I think that is good for their product.  Most of them would be terrible on TV, but not Sam.  He's a great spokesman (other than the Geico Gecko).

If Jim Kock or Fritz Maytag were the hosts, the show would be centered around them.  So far the three episodes have gone from who he and the brewery is through
Title: Re: Brew Masters......up or down.....?
Post by: skyler on November 30, 2010, 10:24:22 PM
I definitely like the show. Sam is a bit of a bro, but it doesn't bother me. True, I would prefer a show more like, "Great Chefs, Great Cities" that visited different breweries around the world and showed their unique processes, but I don't think any one brewery would make for better television than DFH - and I don't particularly like their beer.
Title: Re: Brew Masters......up or down.....?
Post by: uisgue on December 01, 2010, 02:10:19 AM
I'm not sure any BMC drinkers will be swayed by chicha.
Title: Re: Brew Masters......up or down.....?
Post by: bluesssman on December 01, 2010, 05:10:12 AM
The show is getting better and better. I really enjoyed the bread artist! Just wish I could get ahold of some of the beers from the show.

Gary
Title: Re: Brew Masters......up or down.....?
Post by: phillamb168 on December 01, 2010, 07:51:47 AM
I'm not sure any BMC drinkers will be swayed by chicha.

... Isn't that what they're already drinking?
Title: Re: Brew Masters......up or down.....?
Post by: dirk_mclargehuge on December 01, 2010, 02:06:00 PM
I'm not sure any BMC drinkers will be swayed by chicha.

... Isn't that what they're already drinking?
No.
Title: Re: Brew Masters......up or down.....?
Post by: oscarvan on December 01, 2010, 02:08:19 PM
I'm not sure any BMC drinkers will be swayed by chicha.

... Isn't that what they're already drinking?
No.

I think he was being facetious.  ;)
Title: Re: Brew Masters......up or down.....?
Post by: dirk_mclargehuge on December 01, 2010, 02:34:17 PM
The Discover Channel has taken the matter out of my hands since it put Brew Masters opposite No Reservations.  Bye, Sam.  Liked the second episode.
Title: Re: Brew Masters......up or down.....?
Post by: jth138 on December 02, 2010, 04:26:29 AM
i liked the second episode more than the first.  i find anything on brewing entertaining, and considering the "quality" programing on tv these days i will say its a WIN!
Title: Re: Brew Masters......up or down.....?
Post by: spelt on December 02, 2010, 10:50:26 AM
I'm not sure any BMC drinkers will be swayed by chicha.

... Isn't that what they're already drinking?

Slight variation.  One is corn prepared with saliva the other is corn that tastes like saliva.
Title: Re: Brew Masters......up or down.....?
Post by: Brewerguy on December 14, 2010, 01:47:32 PM
I sort of liked the shows so far.  I'm not sure the general public will keep tuning in, though, especially if Sam insists on making beer like Chicha..sort of sickening, no?

The New Zealand beer episode puzzled me: Why did he add the Tamarillo to the mash?  The judges mostly downgraded the beer because of little fruit taste.  I've always used fruit in the secondary, with good results.  Sam should have known better.

I agree with some of the other posters about the general format of the show.  It's similar to many other similar reality "gotta make the big deadline" shows.  Why must there always be some sort of "we're running out of time" drama?

As for Sam's rap thing, I'm an old fart, so I don't like it, but I guess they're looking to please you younger guys. 

I am happy for Sam's success with DFH, and if he can make a great living at what he loves to do, more power to him.
Title: Re: Brew Masters......up or down.....?
Post by: deepsouth on December 14, 2010, 02:28:19 PM
"Brew Masters......up or down.....?"


up of course.  it's a show about craft beer.  how could it be down?
Title: Re: Brew Masters......up or down.....?
Post by: dzlater on December 14, 2010, 04:23:43 PM
To my surprise I am liking it more every episode.
At least the the brewing info is correct. Not detailed but correct.
Title: Re: Brew Masters......up or down.....?
Post by: tygo on December 14, 2010, 04:25:05 PM
To my surprise I am liking it more every episode.
At least the the brewing info is correct. Not detailed but correct.

Yeah, I have noticed that they're pretty careful about not sharing many specifics on their recipes and process. 
Title: Re: Brew Masters......up or down.....?
Post by: tschmidlin on December 14, 2010, 04:52:05 PM
Yeah, I have noticed that they're pretty careful about not sharing many specifics on their recipes and process. 
I think people who are interested in that kind of info are a pretty small portion of the audience.  I don't think they're being secretive, but playing to their viewers.
Title: Re: Brew Masters......up or down.....?
Post by: madscientist on December 14, 2010, 05:16:34 PM
Thumbs up. 

As a still novice homebrewer, I enjoy hearing about the different recipes and how they come together, whether or not they give specifics.  Plus they explain some of the chemistry behind the beer, which is my life. (I'm a chemist)  It's really cool to see how the brewery/brewpub function together and how Sam runs his business... some good tips to keep in mind for the day this whole analytical chemist career tanks... Definately entertaining, and it's good to see a show promoting craft beer. 
Title: Re: Brew Masters......up or down.....?
Post by: tygo on December 14, 2010, 05:36:29 PM
Yeah, I have noticed that they're pretty careful about not sharing many specifics on their recipes and process. 
I think people who are interested in that kind of info are a pretty small portion of the audience.  I don't think they're being secretive, but playing to their viewers.

Probably a little of both.  When the head brewer was doing the revised test batch of 120 minute at the end of the last episode he made a point of hiding the thermometer with the mash temp on it while he was reading it.
Title: Re: Brew Masters......up or down.....?
Post by: tschmidlin on December 14, 2010, 06:04:34 PM
I didn't notice that, and it's somewhat surprising since Sam has always been generous with brewing information.  And for a beer like 120 minute, anyone with rudimentary knowledge of mashing will know that you'd better be mashing low.  I'd start with a sacch rest 146-148F if I was trying to clone it.  Hiding the ingredients makes more sense.
Title: Re: Brew Masters......up or down.....?
Post by: tygo on December 14, 2010, 06:07:21 PM
Maybe he was just joking around.  But they aren't overly detailed with their recipes either.  All of which is completely understandable.  I'm not complaining; just an observation.  I'm not watching the show to try to clone DFH recipes.
Title: Re: Brew Masters......up or down.....?
Post by: tschmidlin on December 14, 2010, 06:20:53 PM
I'll keep an eye out for it, see if I notice anything similar.
Title: Re: Brew Masters......up or down.....?
Post by: The Professor on December 14, 2010, 07:39:51 PM
"Brew Masters......up or down.....?"
up of course.  it's a show about craft beer.  how could it be down?



That really sums it all up pretty well! 

As I've stated before, I could care less if it comes off as a DFH infomercial.   
In the final analysis, it's a great informercial for the spirit of "craft" brewing (even if I dislike that term).
No doubt there will be other shows imitating and hopefully expanding on  this one. 

Kudos to Sam for getting involved in this. 
It's certainly a win for him and DFH,  but if it increases awareness of and curiosity about "good" beer,  it's also a win for this small but growing  segment of the industry. 
Title: Re: Brew Masters......up or down.....?
Post by: bluesman on December 14, 2010, 07:51:35 PM
I didn't notice that, and it's somewhat surprising since Sam has always been generous with brewing information.  And for a beer like 120 minute, anyone with rudimentary knowledge of mashing will know that you'd better be mashing low.  I'd start with a sacch rest 146-148F if I was trying to clone it.  Hiding the ingredients makes more sense.

My thoughts exactly Tom. I don't think Sam wants to be forthcoming on the details and/or Discovery edited that part out.
Title: Re: Brew Masters......up or down.....?
Post by: tschmidlin on December 14, 2010, 08:17:06 PM
I didn't notice that, and it's somewhat surprising since Sam has always been generous with brewing information.  And for a beer like 120 minute, anyone with rudimentary knowledge of mashing will know that you'd better be mashing low.  I'd start with a sacch rest 146-148F if I was trying to clone it.  Hiding the ingredients makes more sense.

My thoughts exactly Tom. I don't think Sam wants to be forthcoming on the details and/or Discovery edited that part out.
I just don't think the specifics are that interesting to a general audience who doesn't know 2-row from 6-row, let alone cascades vs. centennial. 
Title: Re: Brew Masters......up or down.....?
Post by: dzlater on December 15, 2010, 12:09:07 PM
I'd like to see an episode from the NHC.
I bet the AHA would get a membership boost out of that.
Title: Re: Brew Masters......up or down.....?
Post by: James Lorden on December 15, 2010, 03:23:27 PM
Sam has a recipe book out.  I've never read it.  Does it have recipes for beers currently in the DFH lineup?  If so, I don't see how keeping secrets on the show protects any proprietary information.
Title: Re: Brew Masters......up or down.....?
Post by: bluesman on December 15, 2010, 05:44:04 PM
I didn't notice that, and it's somewhat surprising since Sam has always been generous with brewing information.  And for a beer like 120 minute, anyone with rudimentary knowledge of mashing will know that you'd better be mashing low.  I'd start with a sacch rest 146-148F if I was trying to clone it.  Hiding the ingredients makes more sense.

My thoughts exactly Tom. I don't think Sam wants to be forthcoming on the details and/or Discovery edited that part out.
I just don't think the specifics are that interesting to a general audience who doesn't know 2-row from 6-row, let alone cascades vs. centennial. 

This is probably the case as well.
Title: Re: Brew Masters......up or down.....?
Post by: tschmidlin on December 15, 2010, 06:03:18 PM
Sam has a recipe book out.  I've never read it.  Does it have recipes for beers currently in the DFH lineup?  If so, I don't see how keeping secrets on the show protects any proprietary information.
Extreme Brewing has 60 minute and Raison D'Etre that I remember, Midas Touch too I think.  Probably one or two more from DFH, then recipes from other breweries.  Is there another book out, or is that the one you're thinking of?
Title: Re: Brew Masters......up or down.....?
Post by: Kit B on December 15, 2010, 08:02:18 PM
Way up...I just wish they'd settle on a reliable schedule.
First episode was on a Sunday...
They moved to Mondays...
Now, it looks like they're currently airing on Thursdays...

Hard to be a devoted viewer, when they keep changing.
That's been known to get shows cancelled, in the past.
Title: Re: Brew Masters......up or down.....?
Post by: Mikey on December 15, 2010, 09:47:26 PM
It will take much less than switching schedules to get this show cancelled. They're probably hunting for viewers.
Title: Re: Brew Masters......up or down.....?
Post by: James Lorden on December 16, 2010, 05:29:23 PM
Come on man - I don't even know when shows are on anymore - just watch it when it pops up on the DVR! :P
Title: Re: Brew Masters......up or down.....?
Post by: James Lorden on December 16, 2010, 05:31:09 PM
Sam has a recipe book out.  I've never read it.  Does it have recipes for beers currently in the DFH lineup?  If so, I don't see how keeping secrets on the show protects any proprietary information.
Extreme Brewing has 60 minute and Raison D'Etre that I remember, Midas Touch too I think.  Probably one or two more from DFH, then recipes from other breweries.  Is there another book out, or is that the one you're thinking of?

Yup, that's the book I was thinking of - I wasn't sure if the 120 was in there or not.  Brewing Network had a 120m episode that was interesting.
Title: Re: Brew Masters......up or down.....?
Post by: micsager on December 16, 2010, 11:21:49 PM
http://gaithersburg.patch.com/articles/dogfish-head-alehouse-sued-for-deadly-270-crash-in-2008

Looks like Sam may need the extra money.....   I hate these kind of lawsuits.  It's like blaming McDonalds for your fat kid.
Title: Re: Brew Masters......up or down.....?
Post by: Mikey on December 16, 2010, 11:56:39 PM
Can't give away homebrew at a public function.

Need insurance for homebrew events.

Ambulance chasers on practically every TV ad.

Etc, etc, etc,

We just need to shoot every other lawyer.
Title: Re: Brew Masters......up or down.....?
Post by: James Lorden on December 17, 2010, 02:42:25 PM
I wonder if they own those alehouses or if they licence their name?
Title: Re: Brew Masters......up or down.....?
Post by: redbeerman on December 17, 2010, 03:50:53 PM
I know they own the one in Rehoboth Beach, and I believe they own the one in Gaithersburg as well.
Title: Re: Brew Masters......up or down.....?
Post by: James Lorden on December 17, 2010, 04:34:54 PM
The one in rehoboth is a brew pub.  I don't believe that they brew at the alehouses... they also serve much more then just DFH.  I read about this lawsuite and the drivers bar tab was loaded with Corona's!
Title: Re: Brew Masters......up or down.....?
Post by: skyler on December 17, 2010, 05:25:29 PM
I'm sure DFH is insured...
Title: Re: Brew Masters......up or down.....?
Post by: Mikey on December 17, 2010, 06:10:07 PM
It's kind of hard to be impressed with a brewery that's constantly dumping bad beer.
Title: Re: Brew Masters......up or down.....?
Post by: gordonstrong on December 17, 2010, 06:15:35 PM
I'm even less impressed with breweries that *sell* bad beer.

I figure it's like all the bad press about companies losing personal data about their customers.  It's not that it's new, it's just that a law was passed that requires them to disclose it.  Who knows how much beer gets dumped from other breweries?  It's just that you see what DFH does.

I was kinda amused when they said 120 minute was too sweet.  I think it's too sweet when it tastes the way they want it to.  90 minute too.
Title: Re: Brew Masters......up or down.....?
Post by: tschmidlin on December 17, 2010, 06:17:12 PM
It's kind of hard to be impressed with a brewery that's constantly dumping bad beer.
I think it's really impressive that they dump it, but not so impressive that they make it.  Hopefully it is rarer than it seems on the show.
Title: Re: Brew Masters......up or down.....?
Post by: jeffy on December 17, 2010, 07:51:00 PM
It's kind of hard to be impressed with a brewery that's constantly dumping bad beer.

Then again they may have been filming for a long time (years?) and "only" dumped two batches.
Title: Re: Brew Masters......up or down.....?
Post by: tygo on December 17, 2010, 08:01:08 PM
I think it's entirely possible that DFH dumps more beers than average due to the variety of their ingredients and the strength of the beers they brew.  Look at what they've showed being dumped so far:  An 18% beer and a 10% beer with some strange ingredients (including the yeast I believe - didn't they say it was a sake yeast).  It's a lot easier to mess up something like that than if you're making 100,000 gallons of the exact same, or similar beers, day in and day out.
Title: Re: Brew Masters......up or down.....?
Post by: Mikey on December 17, 2010, 08:24:27 PM
Would any of you make a large batch of beer, using very strange ingredients and serve it, for the first time, to the public before you had even tried it yourself?

I wouldn't even do that with 5 gallons of my stuff. I don't know whether to consider that really gutsy or just plain stupid.
Title: Re: Brew Masters......up or down.....?
Post by: Podo on December 18, 2010, 12:09:19 AM
I'm even less impressed with breweries that *sell* bad beer.

I figure it's like all the bad press about companies losing personal data about their customers.  It's not that it's new, it's just that a law was passed that requires them to disclose it.  Who knows how much beer gets dumped from other breweries?  It's just that you see what DFH does.

I was kinda amused when they said 120 minute was too sweet.  I think it's too sweet when it tastes the way they want it to.  90 minute too.

I always thought their 120 was too sweet also.  I did cry when it was going down the drain though.
Title: Re: Brew Masters......up or down.....?
Post by: Morning Dew on December 18, 2010, 05:51:57 AM
I work in the food and beverage industry (beverages) so sometimes I forget how immune I am to witnessing product being dumped and how niave others are to just how much product is dumped by companies.  So you see them dump some product on a TV show and your concerned?

The previous company I worked at made spahgetti sauce in glass jars.  My very first day of work I was walking next to a conveyor moving pallets of finished and boxed sauce.  The controls for the conveyor malfunctioned and I stood in amazement as I watched EIGHT full pallets roll of the end and fall to the floor one by one.  Every single jar, a total loss.  Another two years later I was totally immune to these type of events because they happen and fairly often.

The current company I work for has it's own waste water treatment facility.  The water is treated using "bugs". There was a malfunction in the controls and we overloaded the bugs with wastewater and killed them ALL.  The entire plant came to a screeching halt as we waited 4 days for Budwieser (just happened to be a non-competing company that used the same type of waste water treatment facility) to truck us a fresh load of new bugs and get them acclimated.  When the plant came to a screeching halt, we had 27,000 gallons of blended product sitting in tanks.  We had no choice but to divert it to tankers, have them drive it to another facility (because our waste water plant was down) and have the other plants DUMP it.  27,000 gallons. Gone.

Both of these companies are top notch fortune 500 companies. Obviously, you try to minimize mistakes and waste but when you produce anything (including beverages) 24 hours a day, 7 days of week, 365 days a year, dumping product is just a fact of doing business.
Title: Re: Brew Masters......up or down.....?
Post by: euge on December 18, 2010, 08:56:35 AM
Way up...I just wish they'd settle on a reliable schedule.
First episode was on a Sunday...
They moved to Mondays...
Now, it looks like they're currently airing on Thursdays...

Hard to be a devoted viewer, when they keep changing.
That's been known to get shows cancelled, in the past.


How about satisfying a contract? You got 10 episodes to show and the first have had lukewarm reception. Burn'em off in various slots and move onto the next concept. The option isn't renewed. They want something like Pawn Stars and Man vs Food.

I'll dump a beer in a heartbeat and move on.
Title: Re: Brew Masters......up or down.....?
Post by: bluesman on December 18, 2010, 03:41:35 PM
Obviously, you try to minimize mistakes and waste but when you produce anything (including beverages) 24 hours a day, 7 days of week, 365 days a year, dumping product is just a fact of doing business.

Mistakes happen to the very best of companies as you've witnessed. I've had to dump a batch or two and it's a hard thing to do but must be done. The important thing is learning from your mistakes. DFH learned from their mistakes too.

I commend them for dumping the batch as opposed to bottling it and then potentially tarnishing their reputation.

Kudos to Sam and DFH.

Welcome to the AHA Forum morning dew.  8)
Title: Re: Brew Masters......up or down.....?
Post by: skyler on December 21, 2010, 10:30:58 PM
I was kinda amused when they said 120 minute was too sweet.  I think it's too sweet when it tastes the way they want it to.  90 minute too.

+1
Title: Re: Brew Masters......up or down.....?
Post by: richardt on December 22, 2010, 02:18:50 AM
What's that old saying: "One man's trash is another man's treasure?"

Surely that wasted wort could be put to use as pig slop or feed for a shrimp farm, just the kind of thing that should appeal to "off centered people" who are trying to run a more-profitable, less-wasteful business.  All that spent grain and dumped beer can be used to feed pigs or shrimp that end up on the menu at DH brewpubs and other regional restaurants...

http://www.onsitewater.com/ow_0601_saltwater.html (http://www.onsitewater.com/ow_0601_saltwater.html)
Title: Re: Brew Masters......up or down.....?
Post by: gordonstrong on December 22, 2010, 01:51:38 PM
OK, I found a bottle of 120 Minute IPA in the back of my walk-in.  It was from 2003, according to the label cut.  That was the one I thought was undrinkable at the time.

The alcohol has smoothed out, but it's still exceedingly sweet.  Sort of like a fresh JW Lees Harvest Ale sweet, but without all the caramel.  It's just sweet malt.  The hops attempt to balance, but it's just way too syrupy.

I think I have another one from 2005 or 2007 in there.  I'll try that some other time during the holidays and see how it is.  But 2003, meh.  The bottle says "can age for a decade".  Well, seven years didn't do much for it.
Title: Re: Brew Masters......up or down.....?
Post by: tygo on December 22, 2010, 04:59:00 PM
Too bad you don't have a 2006 since that's the recipe they decided to go back to.  It'd be interesting to see how that one was.
Title: Re: Brew Masters......up or down.....?
Post by: bfogt on December 22, 2010, 06:24:46 PM
My wife told me she likes this show.  It's been the only show we have really watched together in months.  She relates it to Ace of Cakes but it's much more scientific and historical than art.  Since she's an engineer, it works well for her.

And she doesn't like beer and especially anything related to brewing....
Title: Re: Brew Masters......up or down.....?
Post by: beveragebob on December 22, 2010, 08:41:55 PM
"Obviously, you try to minimize mistakes and waste but when you produce anything (including beverages) 24 hours a day, 7 days of week, 365 days a year, dumping product is just a fact of doing business."

+100!

I like the show and what it is doing for the industry but, dumping bad beer is getting totally old. If that is the antithesis then I'd rather see the show get dumped. Sorry Sam! I hope it's working out for you!
Title: Re: Brew Masters......up or down.....?
Post by: Mikey on December 22, 2010, 09:21:19 PM
I agree with bb. One dump is okay; 2 dumps get old.
Title: Re: Brew Masters......up or down.....?
Post by: bluesssman on December 23, 2010, 04:53:22 AM
Does anyone know whether there will be any other Brew Master shows? There is nothing showing on the Discovery website.

Gary
Title: Re: Brew Masters......up or down.....?
Post by: oscarvan on December 23, 2010, 09:24:10 AM
I noticed that....... Nothing Sunday either. Wasn't that the day? Did Sam himself get sparged?
Title: Re: Brew Masters......up or down.....?
Post by: Thirsty_Monk on December 24, 2010, 04:55:28 PM
I was wondering the same thing.
Title: Re: Brew Masters......up or down.....?
Post by: capozzoli on December 25, 2010, 05:46:55 PM
It was moved to Thursdays.

But my bet is that it will be canceled in no time at all.
Title: Re: Brew Masters......up or down.....?
Post by: Mikey on December 25, 2010, 05:52:33 PM
It was moved to Thursdays.

But my bet is that it will be canceled in no time at all.

I think you're probably right.
Title: Re: Brew Masters......up or down.....?
Post by: gmac on December 26, 2010, 06:06:20 PM
Only read the first 3 pages of discussion.  Seems to be pretty mixed.
I've only seen the show once when I was in the US.  Liked it but I can see what your saying.  Can't get it here in Canada yet. 
This is what I find wrong with Discovery/TLC/US TV in general - too many shows about guys just doing their jobs.  The first couple were OK, the rest are just spin-offs of the same genre.  After "This Old House" and "Cops", the rest are just rip-offs.

I did have a DFH 60 minute IPA that a friend gave me and it was quite good.  Pretty typical US IPA in my opinion (I'm not a huge fan but they're alright in moderation - too much use of Cascade hops in many that I've had IMO - too much grapefruit aftertaste for me).

Anyway, I will tune in again next time I'm in the States and it's on.  Even if it is an hour long commercial for DFH, it's about beer and what could be better than that?
Title: Re: Brew Masters......up or down.....?
Post by: capozzoli on December 26, 2010, 06:28:17 PM
Ever had a Sierra Nevada PA? Not to much Cascade in that. Man I love that beer I can suck em down like Coca Cola.

I love cascade hops BTW. I chew on em.
Title: Re: Brew Masters......up or down.....?
Post by: gmac on December 26, 2010, 06:39:21 PM
I have had Sierra Nevada PA.  Very good. 
I'm not trying to slam anyone for using Cascade or anything else, just my tastes.  If you like to chew Cascade hops - go for it.  Not sure I'd be into chewing on hops period, regardless of what variety but hey, to each his own.
Title: Re: Brew Masters......up or down.....?
Post by: drf255 on December 29, 2010, 10:40:02 AM
I thought it was a bore.  And yes, Sam seems a bit full of himself.  But to give you some perspective, probably not as much as Jamil Z.

Do you know Jamil??
I met him at the GABF and he was anything but full of himself.  He was down to earth and very cool. 

As for the OP, It's cool that the show can be watched and enjoyed by non-brewers.  I personally think there's an S-Load of acting and marketing going on there.  There's no way he runs that business in such a warm and fuzzy way in real life.  I also find it hard to believe that he drives that truck as his daily vehicle when noone's looking.
Title: Re: Brew Masters......up or down.....?
Post by: Tim McManus on January 14, 2011, 03:10:27 AM
Has the show been canceled?  Or not canceled?

http://beeradvocate.com/forum/read/3366185

Title: Re: Brew Masters......up or down.....?
Post by: hopfenundmalz on January 14, 2011, 01:18:03 PM
There are 2 more shows that will air.  One has had more voice overs done, and might be complete.  The other (with Mario Batalli at Eataly?) is still having some work done.  This was from posts on another board.

Will it be picked up for another season is the big question.