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General Category => General Homebrew Discussion => Topic started by: tubadog on May 26, 2011, 06:21:48 pm

Title: We're going pro and need your help!
Post by: tubadog on May 26, 2011, 06:21:48 pm
We're going pro!!!

We are making the jump to the pro brewery!  You all helped us pick a brewery name already, now help Black River Brewery pick a logo!

https://99designs.com/logo-design/vote-xq4zcu

Thanks!
Title: Re: We're going pro and need your help!
Post by: majorvices on May 27, 2011, 08:16:45 am
As a graphic designer I will advise you to go with either the very first one or the last one. Those are the two that give you a "brand" recognition with the graphic "BR". I liked both of those very much.
Title: Re: We're going pro and need your help!
Post by: ibru on May 27, 2011, 08:32:41 am
Congratulations! I hope it's all that you want it to be.

I like the first one (#29). I can see it on the side of a pint of a freshly drawn ale. The middle two look like baseball logos. The #10 would be second.
Title: Re: We're going pro and need your help!
Post by: narvin on May 27, 2011, 08:48:25 am
Why is the river black?  Is it polluted?  Hopefully that's not where the water comes from  ;)
Title: Re: We're going pro and need your help!
Post by: phillamb168 on May 27, 2011, 08:49:30 am
Ah, 99 Designs, nice. I used them for my corporate logo and business cards. Good stuff. I think there's an argue to be made that #2 might be too close to Brooklyn Brewery for comfort. Agreed that the first and last are great.
Title: Re: We're going pro and need your help!
Post by: richardt on May 27, 2011, 09:01:05 am
I like the "classy" look of the first one (#29).  I especially like the circular BR design/water inset in that one.

I also like the last one (#10), especially if your primary intention is to get "brand recognition." 
However, I do NOT like the circular BR logo in this one--it looks like chain link or a screwed up Rolls Royce logo.
If you use this one (#10), I'd replace the circular logo with the one from #29.
Title: Re: We're going pro and need your help!
Post by: tubadog on May 27, 2011, 09:03:07 am
Thanks for all the comments, I appriciate your input!!!  And no, we aren't getting our water from a black river  ;)

Cheers!
Title: Re: We're going pro and need your help!
Post by: Mark G on May 27, 2011, 09:08:22 am
Ah, 99 Designs, nice. I used them for my corporate logo and business cards. Good stuff. I think there's an argue to be made that #2 might be too close to Brooklyn Brewery for comfort. Agreed that the first and last are great.
I thought that second design looked similar to another brewery as soon as I saw it. Good catch on Brooklyn Brewery. I also like the first and last designs the most.
Title: Re: We're going pro and need your help!
Post by: bluesman on May 27, 2011, 09:13:22 am
#29 gets my vote.

All very nice logos but 29 has class plus I like the symmetry.
Title: Re: We're going pro and need your help!
Post by: ccarlson on May 27, 2011, 09:20:05 am
I don't like the black ones. They need some color. I like #21.
Title: Re: We're going pro and need your help!
Post by: majorvices on May 27, 2011, 09:36:07 am
I don't like the black ones. They need some color. I like #21.

a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.
Title: Re: We're going pro and need your help!
Post by: ccarlson on May 27, 2011, 10:52:18 am
I don't like the black ones. They need some color. I like #21.

a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.

I've seen very few beer bottles with monochrome labels.

 http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logos&aq=f&aqi=g3g-m7&aql=&oq=   (http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logos&aq=f&aqi=g3g-m7&aql=&oq=)
Title: Re: We're going pro and need your help!
Post by: tonyp on May 27, 2011, 10:53:28 am
If I had to choose one of those I'd go with #29 with minor changes.

First the good stuff:

1) I LOVE the swash thru the BR in the center, wonderful idea. As a designer, little moments like this that happen when designing make everything worth it. I really hope that swash will be color to make it stand out.

2) The river looks great, I would love to see that in shades of blue in the color version

3) Typefaces are well-chosen, bold, solid slab serifs are excellent for this application.

Here are some thoughts on changes:

1) They need to fix the tracking of the space between Black and River, when the tracking of the type is that wide the space needs to be doubled to be effective as a separator, to me it looks like a single word.

2) The barley stalks are too subdued and at small sizes they will disappear and be totally unrecognizable. They also look weird being so straight when everything else in the design is curved.

3) Since the main type is tracked, the sub-text doesn't fit into the flow of the eye path. The first thing you see is the BR, then...you're left with a choice. Dialing back the tracking on the sub-text (brewery) would cause the flow to change from the BR to Black River to the brewery, which is the story you want to tell.

Think of it like this:

BR, hey what's BR mean? oh Black River! What's Black River? oh its a brewery! pour me a pint!

They could also change it to small caps which would shorten the baseline height with the added benefit of centering the inner grey circle with the text.

Overall I like it and you can tell the designer put some thought and care into the design. A few of the others seem like strawmen to me. This is the one they want you to buy, and for good reason.

Please take my opinions with a grain of salt, each designer has his/her own reasons for making decisions and some aren't readily apparent until you talk to them about it.

I hope this was helpful! Good luck!
Tony
Title: Re: We're going pro and need your help!
Post by: tonyp on May 27, 2011, 11:02:01 am
I don't like the black ones. They need some color. I like #21.

a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.

I've seen very few beer bottles with monochrome labels.

 http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi  (http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi)

majorvices is absolutely 100% correct. ALL logos are designed in b/w first because inevitably you will need to use it as a cutout, a splash, a die or in applications where color is cost-prohibitive or just plain unusable.

You may not have seen many beer labels printed in b/w, for good reason, they want their product to stand out on the shelves, but conversely you don't see alot of full color logos printed on giveaway items, glasses, t-shirts, etc. because full-color printing costs a lot of money.

Tony


Title: Re: We're going pro and need your help!
Post by: ccarlson on May 27, 2011, 11:08:44 am
I don't like the black ones. They need some color. I like #21.

a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.

I've seen very few beer bottles with monochrome labels.

 http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi  (http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi)

majorvices is absolutely 100% correct. ALL logos are designed in b/w first because inevitably you will need to use it as a cutout, a splash, a die or in applications where color is cost-prohibitive or just plain unusable.

You may not have seen many beer labels printed in b/w, for good reason, they want their product to stand out on the shelves, but conversely you don't see alot of full color logos printed on giveaway items, glasses, t-shirts, etc. because full-color printing costs a lot of money.

Tony




 Not arguing with your cost logic, but I sure see a lot more multi-color t-shirts here.

 http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logo+t-shirts&aq=f&aqi=&aql=&oq=   (http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logo+t-shirts&aq=f&aqi=&aql=&oq=)
Title: Re: We're going pro and need your help!
Post by: JKL on May 27, 2011, 11:23:52 am
#10 all the way, I love how the B & R run together at the top.  Total brain teaser.  Excellent!  Plus, There's no mistake on who the brewer is.  Like the name btw, hope to see you guys in AR someday.  Good luck!!
-J.K.L.
Title: Re: We're going pro and need your help!
Post by: tonyp on May 27, 2011, 11:27:50 am
I don't like the black ones. They need some color. I like #21.

a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.

I've seen very few beer bottles with monochrome labels.

 http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi  (http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi)

majorvices is absolutely 100% correct. ALL logos are designed in b/w first because inevitably you will need to use it as a cutout, a splash, a die or in applications where color is cost-prohibitive or just plain unusable.

You may not have seen many beer labels printed in b/w, for good reason, they want their product to stand out on the shelves, but conversely you don't see alot of full color logos printed on giveaway items, glasses, t-shirts, etc. because full-color printing costs a lot of money.

Tony




 Not arguing with your cost logic, but I sure see a lot more multi-color t-shirts here.

 http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logo+t-shirts&aq=f&aqi=&aql=&oq=   (http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logo+t-shirts&aq=f&aqi=&aql=&oq=)

and if you look closely, 90% of those are 1 color. which means they gave the printer a b/w logo. :)
Title: Re: We're going pro and need your help!
Post by: majorvices on May 27, 2011, 01:04:47 pm
I don't like the black ones. They need some color. I like #21.

a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.

I've seen very few beer bottles with monochrome labels.

 http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi  (http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi)

majorvices is absolutely 100% correct. ALL logos are designed in b/w first because inevitably you will need to use it as a cutout, a splash, a die or in applications where color is cost-prohibitive or just plain unusable.

You may not have seen many beer labels printed in b/w, for good reason, they want their product to stand out on the shelves, but conversely you don't see alot of full color logos printed on giveaway items, glasses, t-shirts, etc. because full-color printing costs a lot of money.

Tony




 Not arguing with your cost logic, but I sure see a lot more multi-color t-shirts here.

 http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logo+t-shirts&aq=f&aqi=&aql=&oq=   (http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logo+t-shirts&aq=f&aqi=&aql=&oq=)

I guess 20 years being a graphic designer probably means I know more about it than you. I also realize your MO is to argue your point to death, so that's all I have to say about it.  ;)

And BTW: I never said anything about monochrome. I am focusing on design and branding. That's what is important. You can add color anyway you want. My only point is that color is not what is important at this stage. Design and branding are.
Title: Re: We're going pro and need your help!
Post by: ccarlson on May 27, 2011, 01:30:13 pm
I don't like the black ones. They need some color. I like #21.

a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.

I've seen very few beer bottles with monochrome labels.

 http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi  (http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi)

majorvices is absolutely 100% correct. ALL logos are designed in b/w first because inevitably you will need to use it as a cutout, a splash, a die or in applications where color is cost-prohibitive or just plain unusable.

You may not have seen many beer labels printed in b/w, for good reason, they want their product to stand out on the shelves, but conversely you don't see alot of full color logos printed on giveaway items, glasses, t-shirts, etc. because full-color printing costs a lot of money.

Tony




 Not arguing with your cost logic, but I sure see a lot more multi-color t-shirts here.

 http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logo+t-shirts&aq=f&aqi=&aql=&oq=   (http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logo+t-shirts&aq=f&aqi=&aql=&oq=)

I guess 20 years being a graphic designer probably means I know more about it than you. I also realize your MO is to argue your point to death, so that's all I have to say about it.  ;)

And BTW: I never said anything about monochrome. I am focusing on design and branding. That's what is important. You can add color anyway you want. My only point is that color is not what is important at this stage. Design and branding are.

He asked which logo we liked the best. I picked the one I liked the best and supported my answer. Happened to be different than your answer, but I'm not sure how that's being argumentative.
Title: Re: We're going pro and need your help!
Post by: majorvices on May 27, 2011, 02:48:33 pm
Carlson: I'm not talking about your opinion on which one you like best. You are welcome to it and I have no comment on that at all. I'm just saying that giving me google searches on different logos in color has nothing to do do with a brand or design of a logo which is what I am talking about, and that the fact that any basic design has color or not is a moot point. I'm sure you go to the dentist and argue with him about the best way to clean your teeth, too. As well as sit up front with the pilot with google searches on the best way you have found to land a plane. Right?  ;)
Title: Re: We're going pro and need your help!
Post by: ccarlson on May 27, 2011, 03:00:27 pm
Carlson: I'm not talking about your opinion on which one you like best. You are welcome to it and I have no comment on that at all. I'm just saying that giving me google searches on different logos in color has nothing to do do with a brand or design of a logo which is what I am talking about, and that the fact that any basic design has color or not is a moot point. I'm sure you go to the dentist and argue with him about the best way to clean your teeth, too. As well as sit up front with the pilot with google searches on the best way you have found to land a plane. Right?  ;)

Please go back and look at the original question and my original answer. It didn't contain a quote from you. You started this personal attack on my answer, as you have in other threads. If you quote someone and disagree with them, expect a response, just as I did. Also, many of my later responses were not directed at you, but rather someone saying how T-shirts need to be monochrome. My Google searches only proved that there are many, many companies that produce beer T-shirt in more than one color.   

Once again, I pick #21 as the most pleasing to ME. I'm not a graphics designer and I've never played one on TV. ;D
Title: Re: We're going pro and need your help!
Post by: majorvices on May 27, 2011, 03:54:32 pm
Carlson: I'm not talking about your opinion on which one you like best. You are welcome to it and I have no comment on that at all. I'm just saying that giving me google searches on different logos in color has nothing to do do with a brand or design of a logo which is what I am talking about, and that the fact that any basic design has color or not is a moot point. I'm sure you go to the dentist and argue with him about the best way to clean your teeth, too. As well as sit up front with the pilot with google searches on the best way you have found to land a plane. Right?  ;)

Please go back and look at the original question and my original answer. It didn't contain a quote from you. You started this personal attack on my answer, as you have in other threads. If you quote someone and disagree with them, expect a response, just as I did. Also, many of my later responses were not directed at you, but rather someone saying how T-shirts need to be monochrome. My Google searches only proved that there are many, many companies that produce beer T-shirt in more than one color.  

Once again, I pick #21 as the most pleasing to ME. I'm not a graphics designer and I've never played one on TV. ;D

This is ridiculous. This is not a personal attack and I challenge you to please find one other thread where I "attacked" you.  ::) And I apologize but I did not realize you were above quoting or questioning. As I said, I am not arguing with you about your choice. I am glad is it pleasing to YOU. If I you can't gather what I'm pickin' here well, that's fine, it's not for you anyway.

Regardless, sorry to the OP for polluting your thread. All I will say is look at the design and branding above all else. You want a design that people can look at and recognize as YOU. The images that are stylized as "BR" will probably be the easiest to work with as regarding glasses, T shirts and etc. When people see the stylized BR and they immediately think of you without even your name typed out your logo designed has worked.
Title: Re: We're going pro and need your help!
Post by: rightasrain on May 27, 2011, 04:39:58 pm
I like the last one best #10. Gives it a antique look and I think it would look really good on a bottle especially on an ez cap bottle cause they always remind me of old bottles.

Good luck on your new business venture. I hope it is a successfull one indeed.
Title: Re: We're going pro and need your help!
Post by: astrivian on May 30, 2011, 02:27:14 pm
Yea 29. I don't mind the black and white. It is called "black river" after all.
Title: Re: We're going pro and need your help!
Post by: tubercle on May 30, 2011, 03:21:13 pm
#10
Title: Re: We're going pro and need your help!
Post by: scooter2374 on May 30, 2011, 04:54:31 pm
I'd go with #29 or #10, both look nice to me
Title: Re: We're going pro and need your help!
Post by: jamminbrew on May 30, 2011, 06:07:40 pm
I like 29, or 16. 16 is simple, and eye catching.
Title: Re: We're going pro and need your help!
Post by: Kit B on May 31, 2011, 12:28:44 pm
I like #10, but think #29 might make a very cool neck band or bottle cap stamp.
It might also work well on the inside of the circle of #10, rather than the text that's currently in there.
Title: Re: We're going pro and need your help!
Post by: saintpierre on May 31, 2011, 01:03:29 pm
I really like #29 and #10. I enjoy the text of #10 and the shape/design of #29. If these two logos had a love child it would probably blow my mind. Good luck with the brewery.
Not to thread hijack but, where is black river brewery located?
Title: Re: We're going pro and need your help!
Post by: corkybstewart on May 31, 2011, 05:33:17 pm
No. 29 has class.  The "B" in the other ones reminds me too much of Brooklyn Brewery.  Just my humbly ignorant opinion.
Title: Re: We're going pro and need your help!
Post by: timberati on June 01, 2011, 01:46:25 pm
We're going pro!!!

We are making the jump to the pro brewery!  You all helped us pick a brewery name already, now help Black River Brewery pick a logo!

https://99designs.com/logo-design/vote-xq4zcu

Thanks!
#10
Title: Re: We're going pro and need your help!
Post by: Hokerer on June 01, 2011, 02:06:10 pm
Take the "connected" BR from #29 and swap into the place of the "stacked" BR in #10 and you've got a winner
Title: Re: We're going pro and need your help!
Post by: BrewArk on June 01, 2011, 02:20:52 pm
Shows what I know.  I liked how the banner on #22 seemed to flow like ripples on a river.