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General Category => General Homebrew Discussion => Topic started by: liquidbrewing on July 22, 2011, 11:46:57 AM

Title: Brewed Longer? What does that even mean?
Post by: liquidbrewing on July 22, 2011, 11:46:57 AM
So, I saw a commercial for Bud Select 55.  This beer claims to be "Brewed Longer"!  What does that even mean?  Is the whole mainstream commercial advertising campaign world taking crazy pills?? ???  At what point does false advertising becoming lying?  They are in affect providing false information.  I can't imagine that they brew this beer for any length of time, longer than any other mainstream beer, to achieve it's 2.4%, blondish watery color, carbonated pee tasting beverage.

Sorry, I'm just ranting!  Had our club meeting last night and woke up at 4am thinking about my next brew, among other things.  Then this pops into my head.  I hate to waste everyone's time by talking about Budweiser, but we need to "Keep our enemies close", as the saying goes! ;D
Title: Re: Brewed Longer? What does that even mean?
Post by: oscarvan on July 22, 2011, 11:50:30 AM
Is the whole mainstream commercial advertising campaign world taking crazy pills?? ???  At what point does false advertising becoming lying?

Yes.
A long time ago.
Title: Re: Brewed Longer? What does that even mean?
Post by: liquidbrewing on July 22, 2011, 11:51:27 AM
 :D  Someones up early too!!
Title: Re: Brewed Longer? What does that even mean?
Post by: Slowbrew on July 22, 2011, 02:28:32 PM
Sadly we can't assume the general population has any idea how the process of brewing works.  By telling them "it's brewed longer" puts in the mind of the average Joe the idea that it is a more finely crafted product.  Chemistry be damned.  It's exactly the same as "triple hops brewed" to me. 

A friend actually pulled that one out one day at work.  He was stymied when I asked him what it meant and how that improved the beer?  He was also at a loss to identify how the beer had changed now that it was "triple hops brewed"?  I explained what they were, sort of, saying and that most all of my beers, and most of the beers in the American market, have 3 hop additions in the brewing process.  It didn't make him buy better beer but he now knows the adds are pile of poo, so that's something.

All we can do is softly educate our friends and hope they spread the love.

Paul
Title: Re: Brewed Longer? What does that even mean?
Post by: gymrat on July 22, 2011, 02:46:49 PM
I remember "double krausening" from beer commercials in the past. I don't remember which of the big 3 made that claim.
Title: Re: Brewed Longer? What does that even mean?
Post by: glastctbrew on July 22, 2011, 02:48:07 PM

Sorry, I'm just ranting! 

Its all good.  I rant to my wife and friends about this all the time.  I always end my rants stating BMC advertisers/marketers think beer drinkers are idiots, why else do they feel we need color changing labels to tell us the beer is cold!
Title: Re: Brewed Longer? What does that even mean?
Post by: phillamb168 on July 22, 2011, 02:53:23 PM

Sorry, I'm just ranting! 

Its all good.  I rant to my wife and friends about this all the time.  I always end my rants stating BMC advertisers/marketers think beer drinkers are idiots, why else they feel we need color changing labels to tell us the beer is cold!

Personally I'd love a label that changed colors if the beer was left in the sun too long, or in the heat. Kinda like a security seal for flavor.
Title: Re: Brewed Longer? What does that even mean?
Post by: Kit B on July 22, 2011, 03:13:40 PM

Sorry, I'm just ranting! 

Its all good.  I rant to my wife and friends about this all the time.  I always end my rants stating BMC advertisers/marketers think beer drinkers are idiots, why else they feel we need color changing labels to tell us the beer is cold!

Personally I'd love a label that changed colors if the beer was left in the sun too long, or in the heat. Kinda like a security seal for flavor.

Corona would be f-ed!
Title: Re: Brewed Longer? What does that even mean?
Post by: bonjour on July 22, 2011, 03:21:14 PM
Hey guys,


is this where I sign up for the "Bar" Exam?
Title: Re: Brewed Longer? What does that even mean?
Post by: Slowbrew on July 22, 2011, 03:21:56 PM
You can always tell if Corona is skunked.  Just look if there's beer in the bottle.   ;)

Paul
Title: Re: Brewed Longer? What does that even mean?
Post by: brewmonk on July 22, 2011, 06:35:39 PM
My favorite was the line in the beer commercials on TV back in the '70's and early '80's when the guy takes a swig of beer and then says: "You know? it doesn't get any better than this."  I think it was Michelob or some thing like that.
Maybe back then that was the best, but thank goodness it isn't now  8)

You can sell just about anything if you hype it right.
Title: Re: Brewed Longer? What does that even mean?
Post by: EHall on July 22, 2011, 06:57:54 PM
I don't know what all the consfusion is about... I frost brew all the time...
Title: Re: Brewed Longer? What does that even mean?
Post by: nateo on July 22, 2011, 07:02:50 PM
Pro breweries use "brew length" to describe fermenting capacity. So if they brewed it longer, maybe they just used the extra-big industrial tanks?
Title: Re: Brewed Longer? What does that even mean?
Post by: jaybeerman on July 22, 2011, 07:07:50 PM
All we can do is softly educate our friends and hope they spread the love.

Paul

I agree.  It's a long term fix, but really the only effective fix.
Title: Re: Brewed Longer? What does that even mean?
Post by: Joe Sr. on July 22, 2011, 07:23:09 PM
I remember "double krausening" from beer commercials in the past. I don't remember which of the big 3 made that claim.

Perhaps you're thinking of Old Style.  "Twice brewed and fully krauesened." Once for taste, once for smoothness.

Supposedly, the current formula is once again krauesened. 
Title: Re: Brewed Longer? What does that even mean?
Post by: majorvices on July 22, 2011, 08:10:10 PM
My guess: They mash longer for extra fermentability.
Title: Re: Brewed Longer? What does that even mean?
Post by: majorvices on July 22, 2011, 08:18:32 PM
My second guess: the fly sparge.
Title: Re: Brewed Longer? What does that even mean?
Post by: BrewingRover on July 22, 2011, 08:21:01 PM
My favorite was the line in the beer commercials on TV back in the '70's and early '80's when the guy takes a swig of beer and then says: "You know? it doesn't get any better than this."  I think it was Michelob or some thing like that.
Maybe back then that was the best, but thank goodness it isn't now  8)

You can sell just about anything if you hype it right.

I remember that being Coors and it turns out it was Old Milwaukee!
http://www.youtube.com/watch?v=gzCBNPtKQMc
Title: Re: Brewed Longer? What does that even mean?
Post by: weithman5 on July 22, 2011, 08:34:17 PM
"triple hops brewed"

this cracks me up as well.
Title: Re: Brewed Longer? What does that even mean?
Post by: gmac on July 22, 2011, 08:35:59 PM
I love the recent Miller Lite bottle with the spiral twisties in the neck to make it pour faster/smoother or whatever.  My opinion, when you have to rely on the packaging to sell your product, your products crap!

Edit:  I forgot to mention Molson M - the world's first "micro-carbonated" beer.  Apparently the bubbles were just too big for some people...
Title: Re: Brewed Longer? What does that even mean?
Post by: Slowbrew on July 22, 2011, 08:46:19 PM
One add I thought really was great was for Rainier Beer.  It was just a guy on a bullet bike accelerating through a forest.  The engine noise was rrraaaaaiiiiiiiiiinnnnnnnnieeeeeeeeeeerrrrrrrrr...... beerrrrrrr.

That was it.

Paul
Title: Re: Brewed Longer? What does that even mean?
Post by: BrewingRover on July 22, 2011, 09:01:35 PM
One add I thought really was great was for Rainier Beer.  It was just a guy on a bullet bike accelerating through a forest.  The engine noise was rrraaaaaiiiiiiiiiinnnnnnnnieeeeeeeeeeerrrrrrrrr...... beerrrrrrr.

That was it.

Paul
I loved Rainier's ads. I drank a lot of that back in the dark ages called the 1980s/early 90s in Utah
Title: Re: Brewed Longer? What does that even mean?
Post by: nateo on July 23, 2011, 02:48:22 AM
[I drank a lot of that back in the dark ages called the 1980s/early 90s in Utah

Utah sells booze? I was there in 2005 and had a hard time even finding coffee, let alone anything stronger.
Title: Re: Brewed Longer? What does that even mean?
Post by: rabid_dingo on July 23, 2011, 07:39:09 AM
I still laugh out lout at his miller commercial.

Wear the fox hat! (http://youtu.be/kb0kiiB3O-o)
Title: Re: Brewed Longer? What does that even mean?
Post by: weithman5 on July 23, 2011, 11:58:29 AM
i drank rainer dark on tap in the wheelhouse tavern in bremerton washington.  used to get three schooner's for a buck, drink one while waiting for the ferry home. save the other two tokens for the next day.
Title: Re: Brewed Longer? What does that even mean?
Post by: gordonstrong on July 23, 2011, 12:23:40 PM
I used to brew longer.  Then I learned what I was doing and got several hours back from my brew day.

Now if we could only do something about people who think judge longer is a good thing...
Title: Re: Brewed Longer? What does that even mean?
Post by: jhwk on July 23, 2011, 03:21:48 PM
"Why ask why? Drink Bud dry!"

wosrt ad ever.  drink it, because we said so...  >:(
Title: Re: Brewed Longer? What does that even mean?
Post by: gymrat on July 23, 2011, 03:24:05 PM
I remember "double krausening" from beer commercials in the past. I don't remember which of the big 3 made that claim.

Perhaps you're thinking of Old Style.  "Twice brewed and fully krauesened." Once for taste, once for smoothness.

Supposedly, the current formula is once again krauesened. 

Thats the one.
Title: Re: Brewed Longer? What does that even mean?
Post by: denny on July 23, 2011, 03:52:09 PM
I used to brew longer.  Then I learned what I was doing and got several hours back from my brew day.

Now if we could only do something about people who think judge longer is a good thing...

It's the American way!  More is always better!  ;)
Title: Re: Brewed Longer? What does that even mean?
Post by: darkmorford on July 23, 2011, 07:43:14 PM
One add I thought really was great was for Rainier Beer.  It was just a guy on a bullet bike accelerating through a forest.  The engine noise was rrraaaaaiiiiiiiiiinnnnnnnnieeeeeeeeeeerrrrrrrrr...... beerrrrrrr.

That was it.

Paul

I still hear that one on the radio here in Seattle every now and then.
Title: Re: Brewed Longer? What does that even mean?
Post by: oscarvan on July 23, 2011, 10:02:45 PM
:D  Someones up early too!!

If I recall I had just gotten into my hotel room in Limerick Ireland after my "day at the office".

Speaking of layovers and beer advertising........

Somewhere in the late 90's on a Sunday morning I walked into a diner on the main drag in Nashville. Forgot the name "Roberts" something....also had a wall full of very dusty boots for sale. Place was greasy as hell, been there forever. Hung over cook, equally "friendly" waitress. Place was full of people 60+ in the latest 50's fashion, eating greasy food while smoking cigarettes.

There was a small stage, at night they had live music in there. A tall dude in western wear walks in, and one of the "guests" says hi to him, turns on the sound system and introduces him as Bob (or something) with a song you may recognize.

Bob gets up there, says something about a song he wrote a long time ago,  and with a basso fundo starts singing this country
tune... and the last line is....."If you got the time, we got the beer........Miller beer." It was a moment.

Title: Re: Brewed Longer? What does that even mean?
Post by: weithman5 on July 23, 2011, 11:13:26 PM
had a teacher in jr high ish time named cooper

use to say "if you got the guts, we got the nuts, cooper's nuts" to that miller's tune. don't remember why but i have a nephew named cooper and everytime i see him i say that under my breath.
Title: Re: Brewed Longer? What does that even mean?
Post by: Tony H. on July 24, 2011, 12:59:25 AM
Frost Brewed isn't real?  Holy wow, I bought stock in Coors after that commercial  :-\
Title: Re: Brewed Longer? What does that even mean?
Post by: docmckee on July 24, 2011, 03:33:06 PM
My guess: They mash longer for extra fermentability.

I think this is the real answer. And they are most likely adding some funky enzymes that aren't present in grain to get that really low FG, so the mash takes longer.  I remember something about using Beano....
Title: Re: Brewed Longer? What does that even mean?
Post by: oscarvan on July 24, 2011, 08:56:19 PM
My guess: They mash longer for extra fermentability.

I think this is the real answer. And they are most likely adding some funky enzymes that aren't present in grain to get that really low FG, so the mash takes longer.  I remember something about using Beano....

Beano? No you heard wrong...they said Draino.
Title: Re: Brewed Longer? What does that even mean?
Post by: pyrite on July 25, 2011, 12:42:02 AM
Miller Lite "Tipple hops brewed". wtf.  I'm thinking 3 separate hop additions. idk.

At least the label reads Union made.
Title: Re: Brewed Longer? What does that even mean?
Post by: punatic on July 25, 2011, 05:54:23 AM
It's just a typo.

Brewed lager is what they really meant to say...  ::)
Title: Re: Brewed Longer? What does that even mean?
Post by: phillamb168 on July 25, 2011, 11:42:49 AM
One add I thought really was great was for Rainier Beer.  It was just a guy on a bullet bike accelerating through a forest.  The engine noise was rrraaaaaiiiiiiiiiinnnnnnnnieeeeeeeeeeerrrrrrrrr...... beerrrrrrr.

That was it.

Paul

http://www.youtube.com/watch?v=iz-WuLQz_ns
Title: Re: Brewed Longer? What does that even mean?
Post by: gmwren on July 25, 2011, 01:28:38 PM
The Rainier Northwest Beergraphic rests above my kegerator. I used to have lots of Rainier paraphernalia including an autographed model of the over sized Micky Rooney autographed model beer opener. Great advertizing scheme, but I think the ad guys were on something other than Rainier Beer.

(http://i1097.photobucket.com/albums/g341/ghwren/NorthwestBeergraphic-1.jpg)

http://www.youtube.com/watch?v=64-Ieeu7oIA&feature=related (http://www.youtube.com/watch?v=64-Ieeu7oIA&feature=related)