Homebrewers Association | AHA Forum

General Category => General Homebrew Discussion => Topic started by: garyg on August 15, 2011, 03:58:08 PM

Title: New AHA Logo
Post by: garyg on August 15, 2011, 03:58:08 PM
I'm pleased announce that the American Homebrewers Association (AHA) now has a new logo. The AHA's most recent logo was more than a decade old, and the time was right to freshen up the look and feel to reflect the fun and passion for homebrewing found in the AHA membership and the hobby as a whole.

The new logo incorporates several graphic elements that represent the hobby, including a hop cone, a barley stalk and a tall glass of beer, on a circular background that evokes the shape of a bottle cap. The AHA staff and our graphic design team worked hard on this redesign, and we're thrilled with this new visual representation of the AHA, our members and the broader homebrewing community.

(http://www.brewersassociation.org/email/aha/images/aha_logo11.jpg)

Cheers!

Gary
Title: Re: New AHA Logo
Post by: theDarkSide on August 15, 2011, 04:32:08 PM
What?  No yeast cells?   ;)

Nice look...the new sticker will look good next year when I renew my membership.
Title: Re: New AHA Logo
Post by: bluesman on August 15, 2011, 04:37:20 PM
I hadn't realized that the old logo was a decade old. Out with the old and in with the new. I like the new look. Nice symmetry and assemblage of ingredients.
Title: Re: New AHA Logo
Post by: EHall on August 15, 2011, 04:43:16 PM
Looks good, Can you post the runners up?
Title: Re: New AHA Logo
Post by: tschmidlin on August 15, 2011, 05:48:28 PM
What?  No yeast cells?   ;)
What do you mean no yeast?  There's a cell between the barley and the glass, shown to scale. ;) ;D
Title: Re: New AHA Logo
Post by: theDarkSide on August 15, 2011, 06:06:35 PM
What?  No yeast cells?   ;)
What do you mean no yeast?  There's a cell between the barley and the glass, shown to scale. ;) ;D

Oh...now I see it.  :P
Title: Re: New AHA Logo
Post by: mabrungard on August 15, 2011, 06:32:51 PM
I had to refresh myself as to what the old logo was...the AHA letters with the stylistic barley stalks.  The new logo is very nice.  Good work.
Title: Re: New AHA Logo
Post by: jaybeerman on August 15, 2011, 07:36:18 PM
I like it.  Hard to go wrong with the crest style logo.  I like the yin yang of the hops and grain, nice concept.  cheers, j
Title: Re: New AHA Logo
Post by: phillamb168 on August 15, 2011, 08:07:00 PM
So when can we buy official bottle caps with the logo on it? Very westvleteren.
Title: Re: New AHA Logo
Post by: beersk on August 15, 2011, 09:37:25 PM
I had to refresh myself as to what the old logo was...the AHA letters with the stylistic barley stalks.  The new logo is very nice.  Good work.
I was thinking the same thing, haha.
Title: Re: New AHA Logo
Post by: brandon on August 15, 2011, 10:14:03 PM
Where is the slice of fruit?
<ducks head>
 :)
Title: Re: New AHA Logo
Post by: rightasrain on August 15, 2011, 10:40:45 PM
What?  No yeast cells?   ;)
What do you mean no yeast?  There's a cell between the barley and the glass, shown to scale. ;) ;D

I was going to say that  :P.
Title: Re: New AHA Logo
Post by: hopfenundmalz on August 16, 2011, 04:09:09 PM
The old logo on a sh irt would get the question - "What is Ah - Ha?".
Title: Re: New AHA Logo
Post by: gordonstrong on August 16, 2011, 04:11:18 PM
The old logo on a sh irt would get the question - "What is Ah - Ha?".

A really bad pop band from the '80s?
Title: Re: New AHA Logo
Post by: theDarkSide on August 16, 2011, 04:31:54 PM
The old logo on a sh irt would get the question - "What is Ah - Ha?".

A really bad pop band from the '80s?

But a classic song video...even the Family Guy did a spinoff of it.  :D
Title: Re: New AHA Logo
Post by: punatic on August 16, 2011, 09:15:57 PM
I spotted the change up on the forum banner yesterday and wanted to comment, but thought that I might be the last one to notice.

Always late to the party, me.   ::)
Title: Re: New AHA Logo
Post by: nateo on August 16, 2011, 09:24:05 PM
I spotted the change up on the forum banner yesterday and wanted to comment, but thought that I might be the last one to notice.

Always late to the party, me.   ::)

I think they need to redo the banner too. It doesn't quite look right. The shades of brown are too close together, but not a match.
Title: Re: New AHA Logo
Post by: a10t2 on August 16, 2011, 11:19:24 PM
I think they need to redo the banner too. It doesn't quite look right. The shades of brown are too close together, but not a match.

+1. That caught my eye first thing this morning, even before I noticed the logo had changed.
Title: Re: New AHA Logo
Post by: dirk_mclargehuge on August 16, 2011, 11:23:00 PM
My only complaint is that the logo is a bit too dark for the banner.  I should have the same faded effect as the rest of the banner.  Otherwise, looks good.
Title: Re: New AHA Logo
Post by: bo on August 17, 2011, 12:21:56 AM
I think it could use some more color. If my hops are brown I know they're dead.
Title: Re: New AHA Logo
Post by: kgs on August 17, 2011, 02:31:11 AM
nice job!
Title: Re: New AHA Logo
Post by: punatic on August 17, 2011, 02:34:04 AM
I really like the yin/yang - hops and malt in balance around a glass of beer imagery of the new design.  Very cool.
Title: Re: New AHA Logo
Post by: phillamb168 on August 17, 2011, 11:22:20 AM
My only complaint is that the logo is a bit too dark for the banner.  I should have the same faded effect as the rest of the banner.  Otherwise, looks good.

Do we have a fellow MST3K fan in the house?
Title: Re: New AHA Logo
Post by: Jimmy K on August 17, 2011, 12:41:54 PM
What's really been bugging me is that the version in the banner was reduced from the original in such a way that the edges of the cap are rough and the letters are a bit hard to read. The original posted in this thread is fine, but the banner version hurts my eyes.

(http://dl.dropbox.com/u/13960175/NewAHALogo.gif)
Title: Re: New AHA Logo
Post by: majorvices on August 17, 2011, 01:26:36 PM
I personally think the beer style shown in the logo should be a RIS.
Title: Re: New AHA Logo
Post by: punatic on August 17, 2011, 03:07:07 PM
I personally think the beer style shown in the logo should be a RIS.

That one's already taken - by the Rusky Homebrewers Association.   :D
Title: Re: New AHA Logo
Post by: Kit B on August 17, 2011, 03:32:20 PM
What?  No yeast cells?   ;)
What do you mean no yeast?  There's a cell between the barley and the glass, shown to scale. ;) ;D

The end product has not been filtered...It's in there.

My only complaint is that the logo is a bit too dark for the banner.  I should have the same faded effect as the rest of the banner.  Otherwise, looks good.

Do we have a fellow MST3K fan in the house?

A few of them (me included).
Title: Re: New AHA Logo
Post by: gordonstrong on August 18, 2011, 12:54:58 AM
I personally think the beer style shown in the logo should be a RIS.

Hmm, sounds more like what the Beer Advocate logo should be.
Title: Re: New AHA Logo
Post by: dirk_mclargehuge on August 18, 2011, 02:08:36 PM
My only complaint is that the logo is a bit too dark for the banner.  I should have the same faded effect as the rest of the banner.  Otherwise, looks good.

Do we have a fellow MST3K fan in the house?
Yup!
Title: Re: New AHA Logo
Post by: roguenationpatriot on August 21, 2011, 03:46:20 AM
I'm really impressed how they were able to get so much imagery into the logo. I feel it will be a very marketable image, and it will look good on t-shirts as well.
Title: Re: New AHA Logo
Post by: jeffy on August 21, 2011, 12:16:32 PM
I like the new logo.
Now, can anyone tell me why the "O's" are made to look like doughnuts in the banner? ???
Title: Re: New AHA Logo
Post by: Hokerer on August 21, 2011, 04:15:30 PM
Now, can anyone tell me why the "O's" are made to look like doughnuts in the banner? ???

(http://joekusterer.x10.mx/mmmdonuts.jpg)
Title: Re: New AHA Logo
Post by: Jimmy K on August 21, 2011, 04:53:17 PM
I like the new logo.
Now, can anyone tell me why the "O's" are made to look like doughnuts in the banner? ???

Isn't looking like a doughnut a fundamental part of being an O?
Title: Re: New AHA Logo
Post by: jeffy on August 21, 2011, 05:28:13 PM
I like the new logo.
Now, can anyone tell me why the "O's" are made to look like doughnuts in the banner? ???

Isn't looking like a doughnut a fundamental part of being an O?
Not always.  Smetimes an O is just an O. ;)
I'm talking about the O's in HOMEBREWOPEDIA in the banner just up there ^.  They look like plain cake doughnuts, while the rest of the font looks like plain caps.  Maybe they need some chocolate (malt).
Title: Re: New AHA Logo
Post by: punatic on August 21, 2011, 06:32:21 PM
Gee, I always thought they were bagels...    ;)