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General Category => General Homebrew Discussion => Topic started by: roguenationpatriot on October 02, 2011, 02:42:33 PM

Title: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: roguenationpatriot on October 02, 2011, 02:42:33 PM
I don't if anybody has been following the this story, but it sounds as if Brewmaster's the Discovery Channel about the Dogfish Head Brewery was canceled due to Coor's putting pressure on the Discovery Channel.  It would appear that they threatened to stop advertising on their channel unless they cut the show.  I'm continually baffled at the lengths that "Big Beer" has gone to try to stop  craft beer from servicing their niche market.  It's starting to become a trend that big companies go out of their way to destroy small businesses that don't even pose a threat to them at all.  Gotta love capitalism.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: tumarkin on October 02, 2011, 03:04:56 PM
Ah, but craft beer IS a threat to, and is certainly perceived as such by big beer. Just look at the continuing downward trend of big beer's percentage of the beer market, and craft beer's continuing increase in share if you you need confirmation of this threat. And it's not "starting to be a trend", but rather a continuation of a long established practice. Doesn't make it right, or justified, but it's certainly part of the capitalistic system to fight in any legal way to keep/make your product successful. Just a damn shame they have to resort to these methods.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: roguenationpatriot on October 02, 2011, 03:31:41 PM
Ah, but craft beer IS a threat to, and is certainly perceived as such by big beer. Just look at the continuing downward trend of big beer's percentage of the beer market, and craft beer's continuing increase in share if you you need confirmation of this threat. And it's not "starting to be a trend", but rather a continuation of a long established practice. Doesn't make it right, or justified, but it's certainly part of the capitalistic system to fight in any legal way to keep/make your product successful. Just a damn shame they have to resort to these methods.


    I can definitely see where your coming from, but some of their methods should be illegal.  For example, the frivolous lawsuits that Budweiser made against Dogfish Head for the names of a couple of his beers.  Which he had in production for a decade before they decided they should own the rights to those names.  Their monopolistic control shelf stocking in stores is becoming an insult to the so called "free market."  Plus, the fact that they can basically control which brands are allowed to be distributed to any major store.  Anyway, I'm venting at this point, but your right when you say that it seems to be an inherent part of capitalism.     
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: dimik on October 02, 2011, 04:06:21 PM
I haven't watched the show, but I hear it wasn't any good anyway.
In any case, Big Beer can try, but in the end craft brew still survives and flourishes. Actually here in NY beer stores pride themselves on how much craft brew they have on their shelves and there are more and more bars that carry EXTENSIVE craft selections not to mention 4 (or is it 5 now craft breweries in Brooklyn alone.) Most restaurants and bars still only carry Big Beer, but I see a very noticeable increase in craft presence all over town. I mean you can get bigfoot in a shabby grocery that sells ginger ale and toilet paper.
Maybe in idealistic future Big Beer will be forced to become drinkable...

Actually the same trend is appearing in the Scotch world. There are now small distilleries that don't add caramel and don't chill-filter. These are becoming more sought after and sometimes even 7 year olds are as good of better than 17 year olds. Another thing they do is make kind of "coalitions" where 5 or more distillers come together, give one cask each to the cause, blend it, let it mature and meld, and produce something stunning as a result. Maybe brewers should try the same.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: denny on October 02, 2011, 05:54:19 PM
I guess I'm skeptical of that's really the reason it was canceled.  What about the fact that it wasn't a very good show and couldn't find an audience?
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: euge on October 02, 2011, 06:26:55 PM
I guess I'm skeptical of that's really the reason it was canceled.  What about the fact that it wasn't a very good show and couldn't find an audience?

It certainly didn't satisfy me. If it was more about the actual brewing process I think people would have been further curious. As it was I lost interest after the first couple of episodes.

But, I certainly believe it possible that the Bigg Side of Brewing could put the pressure to the network. But, I think the lack of success is what killed the show.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: jaybeerman on October 02, 2011, 06:30:11 PM
What about the fact that it wasn't a very good show and couldn't find an audience?

+1
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: roguenationpatriot on October 02, 2011, 07:24:30 PM
I guess I'm skeptical of that's really the reason it was canceled.  What about the fact that it wasn't a very good show and couldn't find an audience?



That could be true, but most of the articles I've read are say the ratings were good considering the time slots and competing schedule. However, it is hard to know for sure what role ratings and lack of audience contributed to it being declined.



Here's one example-
Beer writer Andy Crouch- "Discovery confirms to me cancellation of @dogfishbeer Brew Masters. Blames poor audience reception." The show's ratings were solid — around one million viewers per episode — even though it bounced around the schedule (it moved from Sunday nights to Monday nights without much fanfare). As to why Discovery programmed a beer show against Sunday Night Football and then Monday Night Football, that's for them to explain."
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: punatic on October 03, 2011, 12:14:06 AM
I don't if anybody has been following the this story, but it sounds as if Brewmaster's the Discovery Channel about the Dogfish Head Brewery was canceled due to Coor's putting pressure on the Discovery Channel. 

Cite your sources please.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: roguenationpatriot on October 03, 2011, 02:07:14 AM
Here 's couple of the articles for anyone wants to read them.  The beer and whiskey bros article is also talking Zero-Point-Zero possibly working on a phone app and some other possible projects.

http://eater.com/archives/2011/03/31/bourdain-claims-brew-masters-was-canceled-because-of-big-beer.php (http://eater.com/archives/2011/03/31/bourdain-claims-brew-masters-was-canceled-because-of-big-beer.php)
http://beerandwhiskeybros.com/2011/09/26/sam-calagione-talks-about-whats-next-after-brew-masters/ (http://beerandwhiskeybros.com/2011/09/26/sam-calagione-talks-about-whats-next-after-brew-masters/)
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: passlaku on October 03, 2011, 02:35:31 AM
Looks like big beer is getting bigger as INBev is planning on buying SABmiller.

http://www.business-standard.com/india/news/ab-inbev-brewingmega-deal-for-sabmiller/450615/
 
Maybe they can buy their own show called MegaBrewers!  Mediocrity at its best!
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: punatic on October 03, 2011, 07:31:19 AM
Here 's couple of the articles for anyone wants to read them.  The beer and whiskey bros article is also talking Zero-Point-Zero possibly working on a phone app and some other possible projects.

http://eater.com/archives/2011/03/31/bourdain-claims-brew-masters-was-canceled-because-of-big-beer.php (http://eater.com/archives/2011/03/31/bourdain-claims-brew-masters-was-canceled-because-of-big-beer.php)
http://beerandwhiskeybros.com/2011/09/26/sam-calagione-talks-about-whats-next-after-brew-masters/ (http://beerandwhiskeybros.com/2011/09/26/sam-calagione-talks-about-whats-next-after-brew-masters/)

Very intersting...  All based on a tweet...

FWIW - TV is quickly going the way of newspapers.  Interwebs content is becoming ubiquitous.

How did Phil Collins say it?  "Can you can feel it coming in the air tonight?   Hold on, hold on..."
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: dbeechum on October 03, 2011, 02:50:13 PM
FWIW - TV is quickly going the way of newspapers.  Interwebs content is becoming ubiquitous.

I wouldn't bet on it happening too quickly though. Everyone I know who's hard at work spinning internet viewing into gold is still just trying to cover their bills. Right now everyone is dumping money into their iPad apps because that's the hot ticket for attention and funding, but so far the actual uptake right on the iOS tablet apps (or any tablet app) is pretty pathetic.

Will we get there eventually? Maybe, but there's something terrible seductive about large format push content and for all the criticism slung around that tv is a bunch of crap, we as a country have mastered the skill of making easy to consume entertainment.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: oscarvan on October 03, 2011, 02:56:02 PM
FWIW Brewmasters is still on on Discovery International, I watch it in Europe regularly. Second, Big Beer is aware of the potential of craft beer, and is riding it's coat tails just nicely. You will be amazed to learn how much craft beer is owned by big beer. Goose Island and Leffe are just a few that come to mind.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: dcbc on October 03, 2011, 03:25:36 PM
What makes the least sense to me about this theory is that Coors had Blue Moon spots out the yin yang on Discovery during Brewmasters.  I'm not sure I buy it, Blue Moon or the conspiracy theory.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: morticaixavier on October 03, 2011, 04:28:11 PM
What makes the least sense to me about this theory is that Coors had Blue Moon spots out the yin yang on Discovery during Brewmasters.  I'm not sure I buy it, Blue Moon or the conspiracy theory.

If this theory is true coors advertising in that spot would be totally consistant with it. In order to apply preasure to the network you first have to buy lots of ad space and then threaten to remove said dollars if the show is not cancelled.

I am not saying the theory is true but your argument against doesn't work. Have you ever wondered why the big pharm companies advertise so much on network TV even though we, as consumers, have no real control over what kind of meds we are prescribed? it provides them with leverage over the networks.

"Ask your doctor if conspiracy is right for you!"
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: The Professor on October 03, 2011, 04:52:19 PM
I don't if anybody has been following the this story, but it sounds as if Brewmaster's the Discovery Channel about the Dogfish Head Brewery was canceled due to Coor's putting pressure on the Discovery Channel. 

Cite your sources please.

Yeah...I'd be curious as well to know where such a bizarre claim originated. 
I can just picture the blurry footage of an alleged Coors rep standing on the  grassy knoll, yelling threats at the Discovery Channel.

The show was cancelled because it was one-note, and  just wasn't compelling enough to attract an audience.  Hopefully along the way it attracted some interest and curiosity from folks who were mainly BNC drinkers... but mostly the show seemed to be "preaching to the choir"
And ironically enough, it seems like  even the choir didn't  like the sermon.   :o
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: nateo on October 03, 2011, 04:54:26 PM
 
Maybe they can buy their own show called MegaBrewers!  Mediocrity at its best!

I would totally watch MegaBrewers. Big breweries are the ones that can hire the best scientists and engineers. Charlie Bamforth worked for Bass for years.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: skyler on October 03, 2011, 05:28:56 PM
I too felt like Brewmasters could have been a much better show - maybe if it wasn't just DFH and they had Sam visit smaller craft breweries and European brewpubs to check out different styles and techniques... then go and try them out at DFH... But the show seemed all about dumping beer and brewing with things that didn't taste good.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: narvin on October 03, 2011, 07:19:45 PM
Have you ever wondered why the big pharm companies advertise so much on network TV even though we, as consumers, have no real control over what kind of meds we are prescribed? it provides them with leverage over the networks.

"Ask your doctor if conspiracy is right for you!"

Why do they need leverage over the networks?  Are they morally opposed to shows where the main character is not on cholesterol/acid reflux/erection pills?

Drug companies are marketing to consumers as part of their push to convince people they need medication.  Many drugs are prescribed by GPs, not specialists, and when a patient requests something, they usually get it.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: punatic on October 03, 2011, 08:22:08 PM
FWIW - TV is quickly going the way of newspapers.  Interwebs content is becoming ubiquitous.

I wouldn't bet on it happening too quickly though. Everyone I know who's hard at work spinning internet viewing into gold is still just trying to cover their bills. Right now everyone is dumping money into their iPad apps because that's the hot ticket for attention and funding, but so far the actual uptake right on the iOS tablet apps (or any tablet app) is pretty pathetic.

Will we get there eventually? Maybe, but there's something terrible seductive about large format push content and for all the criticism slung around that tv is a bunch of crap, we as a country have mastered the skill of making easy to consume entertainment.

I have a 42" HDTV connected to a desktop that I watch HD internet stuff on (Vimeo, Hulu, Pandora, GBTV...).  I have a slingbox on my satellite DVR/receiver that I use to watch sports on my iPad.

I don't know about spinnig apps into gold.  I do know that I can watch pretty much anything I want anywhere and anywhen I want.  The network TV paradigm is moribund.

(although I get really tired of making spelling boo boos when I post to forums from this dinky-ass iPhone keyboard!)
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: morticaixavier on October 03, 2011, 08:33:45 PM
Have you ever wondered why the big pharm companies advertise so much on network TV even though we, as consumers, have no real control over what kind of meds we are prescribed? it provides them with leverage over the networks.

"Ask your doctor if conspiracy is right for you!"

Why do they need leverage over the networks?  Are they morally opposed to shows where the main character is not on cholesterol/acid reflux/erection pills?

Drug companies are marketing to consumers as part of their push to convince people they need medication.  Many drugs are prescribed by GPs, not specialists, and when a patient requests something, they usually get it.

Well if one of your products was found to say, cause serious heart conditions, or psychotic breaks and that news came out would you as a drug company rather that there was a quick 30 second spot on it once? or continuous coverage over the whole period of the investigation? The news media is still the largest source of information for the majority of americans. If a company can exert influence over that media that is an important tool. I agree that if I went to my GP and said 'gee I really want longer lashes' he would probably give me that drug (whatever it's called can't remember) but if I go to him and say 'gee I think lipitor is right for me' and I don't have high blood preasure he probably won't. Purely from a marketing standpoint it is better use of dollars to market to the MDs than to the consumer. but they still do. I was mainly pointing out that if Coors wished to apply preasure to remove a show they would first have to be advertising with the network so they had leverage.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: The Professor on October 04, 2011, 01:19:36 AM
 
Maybe they can buy their own show called MegaBrewers!  Mediocrity at its best!

I would totally watch MegaBrewers. Big breweries are the ones that can hire the best scientists and engineers. Charlie Bamforth worked for Bass for years.

I agree.  The bigs are capable of making phenomenal beers (and in fact they are starting to release some very good ones).
But their main focus is still, of course,  on making the beer that most beer drinkers actually want to drink. 

And the same folks who complained for years that there was no  "good beer"  coming out of the big breweries are now complaining that by introducing specialty beers, the bigs are horning in on the domain of the crafties.
It's really kind of hilarious when you think about it. 
It is "Zymo-Theatre of the Absurd" at it's very best.   ;D

Although the industry has advanced in the years since Michael Jackson's "BEER HUNTER" was produced, I'd like to see them air that series again.  It was a well made, informative, and dignified effort to elevate beer and show that it's more than just the fizzy yellow stuff that most folks see it as.
"BEER HUNTER" put it across without being snobby or resorting to gimmickry.   Some of the players (and rules) have probably changed in the intervening years, but the message put forth in the series still holds up quite well, I think.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: brewmasternpb on October 04, 2011, 04:22:20 AM
FWIW Brewmasters is still on on Discovery International, I watch it in Europe regularly. Second, Big Beer is aware of the potential of craft beer, and is riding it's coat tails just nicely. You will be amazed to learn how much craft beer is owned by big beer. Goose Island and Leffe are just a few that come to mind.

I did not know that about Goose Island... Frickin' budweiser...
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: roguenationpatriot on October 06, 2011, 07:10:48 PM
FWIW Brewmasters is still on on Discovery International, I watch it in Europe regularly. Second, Big Beer is aware of the potential of craft beer, and is riding it's coat tails just nicely. You will be amazed to learn how much craft beer is owned by big beer. Goose Island and Leffe are just a few that come to mind.

I did not know that about Goose Island... Frickin' budweiser...



 :'(
It was sad when Stella Atrois got bought, and I feel like they might have changed the recipe quite bit when it got bought. 
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: Kit B on October 06, 2011, 07:18:51 PM
It was sad when Stella Atrois got bought, and I feel like they might have changed the recipe quite bit when it got bought. 

Wouldn't surprise me, a bit.
Happens all the time.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: njdevilrp on October 06, 2011, 08:16:20 PM
For what it's worth, I asked Sam himself at GABF about the show.  His near-exact words were "we had some conflicts with our sponsors..".  I reckon that's about as close to the truth as we're going to get regarding the show's fate, right?
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: denny on October 06, 2011, 08:28:53 PM
For what it's worth, I asked Sam himself at GABF about the show.  His near-exact words were "we had some conflicts with our sponsors..".  I reckon that's about as close to the truth as we're going to get regarding the show's fate, right?

Maybe...maybe he just didn't want to admit that people didn't care.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: tschmidlin on October 06, 2011, 08:33:52 PM
I liked that show.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: bluesman on October 06, 2011, 08:35:29 PM
I liked that show.

Me too.  :)
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: denny on October 06, 2011, 08:36:08 PM
I liked that show.

But you guys have a vested interest.  As much as I like brewing, I really didn't care for it.  So, if the main appeal is to people in the beer culture and it can't even draw someone as obsessed as I am, it would seem that it wouldn't have much mass appeal.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: bluesman on October 06, 2011, 08:45:14 PM
I think there was a genuine interest in the show eventhough I know there were some that really don't like Sam and DFH, it still held viewers interests because of it's content (craft beer). I really didn't see it as a DFH marketing ploy. Maybe I'm just biased but I really enjoyed the episodes.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: denny on October 06, 2011, 08:58:36 PM
I think there was a genuine interest in the show eventhough I know there were some that really don't like Sam and DFH, it still held viewers interests because of it's content (craft beer). I really didn't see it as a DFH marketing ploy. Maybe I'm just biased but I really enjoyed the episodes.

But you're already interested in the subject.  I don't think it was a compelling enough show to draw in your average viewer who isn't a beer geek.  It couldn't even draw me in, and I seem to have an interest in all things beer!  ;)
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: bluesman on October 06, 2011, 09:06:39 PM
I think there was a genuine interest in the show eventhough I know there were some that really don't like Sam and DFH, it still held viewers interests because of it's content (craft beer). I really didn't see it as a DFH marketing ploy. Maybe I'm just biased but I really enjoyed the episodes.

But you're already interested in the subject.  I don't think it was a compelling enough show to draw in your average viewer who isn't a beer geek.  It couldn't even draw me in, and I seem to have an interest in all things beer!  ;)

I understand your point...and you may be right. I didn't see any verified ratings. (published)

I think it had potential to be compelling enough to draw in more viewers (non beer-geeks). Perhaps we can agree to disagree on that point.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: denny on October 06, 2011, 09:18:47 PM
I understand your point...and you may be right. I didn't see any verified ratings. (published)

I think it had potential to be compelling enough to draw in more viewers (non beer-geeks). Perhaps we can agree to disagree on that point.

Absolutely!  I have no verifiable info, either.  Just some rumors I heard and my own impressions.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: jeffy on October 06, 2011, 09:56:50 PM
I think that they tried a little too hard to draw in the non beer geek viewers by introducing drama into each episode.  Every show had some sort of arbitrary deadline that had to be met or else and a back story about dumping a huge batch of beer.  I understand that it was intended to show a business side to a craft beer show, but it just seemed so contrived to me.  I was entertained by the recreation of a historic or rare style, not by the drama of a deadline they had to meet for no apparent reason.
I wonder if they have some more episodes that they filmed and are ready to broadcast.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: tschmidlin on October 06, 2011, 10:59:12 PM
I liked that show.
But you guys have a vested interest.
???  What vested interest?
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: denny on October 06, 2011, 11:48:40 PM
I liked that show.
But you guys have a vested interest.
???  What vested interest?

Being a beer geek, silly!
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: jamminbrew on October 07, 2011, 01:22:50 AM
I think that they tried a little too hard to draw in the non beer geek viewers by introducing drama into each episode.  Every show had some sort of arbitrary deadline that had to be met or else and a back story about dumping a huge batch of beer.  I understand that it was intended to show a business side to a craft beer show, but it just seemed so contrived to me.  I was entertained by the recreation of a historic or rare style, not by the drama of a deadline they had to meet for no apparent reason.
I wonder if they have some more episodes that they filmed and are ready to broadcast.
I was rather entertained when they spilled the label glue all over the floor... must've been a royal b!^@# to clean up...
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: tonyp on October 07, 2011, 04:44:24 AM
I watched all of the episodes and while it wasn't a marvel of tv entertainment I liked it for what it was, the only 'beer geek' show on tv. I think my biggest problem with it was the sustainability of the idea, how many different types of one-off special celebrity event brews can you do before it jumps the shark. Now if each episode was from the perspective of a different craft beer company like Sierra, Flying Fish, Founder's, etc etc then it may have had a wider range of content to choose from and would keep viewers that were 'on the fence' looking forward to the next episode because of hte promise of it being different.

In my opinion, there are still two types of shows that might work concerning beer:

1) Top Brewer - A Top Chef spinoff where homebrewers from across the country compete to win a prize at the end, like becoming the head brewer at a newly opened brewery or brew pub. Of course with special guest judges like John Blichmann, John Palmer or our very own Denny Conn!

Of course the difference between this and cooking show is the time differential between preparing food and fermenting beer but with proper editing techniques those "and we let it sit for 2 weeks" would go by faster than a viagra commercial

2) American Brewer - An American Chopper-type show where cameras follow along during the day-to-day running and operation of a small craft brewery or brewpub...SHENNANIGANS ensue!

If any producers are ready to make these, I totally have the logos and theme graphics ready to go!

:)
Tony
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: tschmidlin on October 07, 2011, 05:09:59 AM
I liked that show.
But you guys have a vested interest.
???  What vested interest?

Being a beer geek, silly!
Oh, I see what you mean.  That's not really what vested interest means, but that's ok. ;)
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: Jimmy K on October 07, 2011, 03:19:01 PM
What makes the least sense to me about this theory is that Coors had Blue Moon spots out the yin yang on Discovery during Brewmasters.  I'm not sure I buy it, Blue Moon or the conspiracy theory.

My friend at Dogfish told me that Coors wanted to be a title sponsor as in "Brewmasters presented by Blue Moon" and Sam said "Hell no". And then Coors threatened to pull advertising.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: denny on October 07, 2011, 05:10:50 PM
Oh, I see what you mean.  That's not really what vested interest means, but that's ok. ;)

Yeah, I know, but I was on a 5 min. break from work running on 3 hours sleep.  It was the only thing I could think of!
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: bo on October 07, 2011, 05:13:28 PM
I. Now if each episode was from the perspective of a different craft beer company like Sierra, Flying Fish, Founder's, etc etc then it may have had a wider range of content to choose from and would keep viewers that were 'on the fence' looking forward to the next episode because of hte promise of it being different.



I agree, It can't always be the Sam Show.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: bluesman on October 07, 2011, 06:37:01 PM
Yes...and Sam wanted to pass the baton to other craft breweries to keep the program interesting. He insisted upon that.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: bobjohnson on October 21, 2011, 09:35:50 PM
Back when the show ended, I did some reading on all this and there was supposed to be one more episode shot and shown.  I believe it was centered around opening of a brew pub.

Anyone have any idea of a place to see that episode if it is out on the great big www anywhere?

Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: dean on October 23, 2011, 01:56:15 PM
I guess I'm skeptical of that's really the reason it was canceled.  What about the fact that it wasn't a very good show and couldn't find an audience?

I agree, it was kinda corny and sick at times ie: the SPIT beer.   :D
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: ullarsskald1989 on October 30, 2011, 06:01:49 PM
(snip) Although the industry has advanced in the years since Michael Jackson's "BEER HUNTER" was produced, I'd like to see them air that series again.  It was a well made, informative, and dignified effort to elevate beer and show that it's more than just the fizzy yellow stuff that most folks see it as.
"BEER HUNTER" put it across without being snobby or resorting to gimmickry.   Some of the players (and rules) have probably changed in the intervening years, but the message put forth in the series still holds up quite well, I think.

I'd watch that, could be done with the original Michael Jackson footage enhanced by a "where are we now?" update...
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: Jimmy K on October 31, 2011, 04:44:36 PM
Back when the show ended, I did some reading on all this and there was supposed to be one more episode shot and shown.  I believe it was centered around opening of a brew pub.

Anyone have any idea of a place to see that episode if it is out on the great big www anywhere?


I heard a few months ago that they're still trying to finish the episode and hope to sell the whole series to a new channel, but its been on hold. I'm pretty sure it's based on Italy, for the new pub at Eataly.

http://eatalyny.com/eat/birreria
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: timberati on November 04, 2011, 04:34:51 PM
I don't if anybody has been following the this story, but it sounds as if Brewmaster's the Discovery Channel about the Dogfish Head Brewery was canceled due to Coor's putting pressure on the Discovery Channel.  It would appear that they threatened to stop advertising on their channel unless they cut the show.  I'm continually baffled at the lengths that "Big Beer" has gone to try to stop  craft beer from servicing their niche market.  It's starting to become a trend that big companies go out of their way to destroy small businesses that don't even pose a threat to them at all.  Gotta love capitalism.
Anthony Bourdain, host of the Travel Channel's No Reservations program, tweeted on March 29, 2011 that "big beer" threatened to pull their commercials from the Discovery Channel if Brew Masters was left on the air. Apparently, No Reservations and Brew Masters shared the same production company.

Being a beer geek, I liked the program and even downloaded them to my computer from iTunes. Yes, it was predictable: Sam decides to do something "never been done before" and goes off to search for exotic ingredients, then back at Dogfish the crew tries to continue plant operations while dealing with some crisis, miraculously they pull off the beer with mere moments to spare to accolades from discerning beer aficionados. Nonetheless, it was an opportunity to entertain and educate people about brewing beer. When I toured DFH in August I had the chance to ask about those crises, the three that I asked said that during the six weeks of filming each episode took there were several crises to choose from.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: Kit B on November 04, 2011, 06:48:50 PM
Whether it is true or not...Would you really be shocked?
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: timberati on November 05, 2011, 03:12:35 PM
Whether it is true or not...Would you really be shocked?
Not at all. It's the nature of human competition and politics that propels a person/company/nation to try to get an advantage.
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: timberati on November 05, 2011, 03:19:00 PM
(snip) Although the industry has advanced in the years since Michael Jackson's "BEER HUNTER" was produced, I'd like to see them air that series again.  It was a well made, informative, and dignified effort to elevate beer and show that it's more than just the fizzy yellow stuff that most folks see it as.
"BEER HUNTER" put it across without being snobby or resorting to gimmickry.   Some of the players (and rules) have probably changed in the intervening years, but the message put forth in the series still holds up quite well, I think.

I'd watch that, could be done with the original Michael Jackson footage enhanced by a "where are we now?" update...
Apparently Don and Jim of the Beer and Whiskey Brothers blog were considered for such a show before Sam Calagione of Dogfish Head Brewing took the prize. http://beerandwhiskeybros.com/2010/07/19/how-we-almost-had-a-tv-show-part-1-the-comment/ (http://beerandwhiskeybros.com/2010/07/19/how-we-almost-had-a-tv-show-part-1-the-comment/)
Title: Re: Discovery Brewmaster's Canceled Because Of Threats From Big Beer
Post by: bo on November 06, 2011, 12:14:06 AM
I won't miss it.