As someone who loves to cook I have trouble wrapping my head around this. Are the meals prepared and you just heat them up or do you get all the separate ingredients and recipes to follow? If the latter, do you get pre-chopped vegetables and pre made sauces etc?
It seems like a very limited market if its not just heating it up, otherwise its just people who kind of want to cook but don't want to do some of the work.
It's ingredients and recipes, but they aren't already cut up and you do make the sauces from the ingredients provided. The fresh herbs come in the right quantity so you don't have more than you need and the same is true if there is another unusual ingredient that you'd need to buy a whole bottle of and not use again for a long time (if ever). Last night's dinner had a quarter of a watermelon radish, just enough bread crumbs, and just enough fresh thyme for the dinner. If I'd have shopped for those items myself, I'd have a lot left over that I would probably not end up using.