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Topics - Mike V. Sardina

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Events / Feedback on Beer Release Events at Breweries
« on: January 03, 2014, 09:31:54 PM »
I am curious about those of you who may have either attended a special beer release at a brewery, or who may have helped to organize or execute such an event. 

Generally, I am interested in getting some quality feedback and suggestions for how to host a terrific event.  Some questions that I am interested in, include:

  • Was the beer release for a beer that was bottled, or was it a special draft beer release?  For example, Dark Lord Day versus the Pliny the Younger release?
  • Was the event a single day, time-slotted event, or was it a weekend-long or week-long celebration surrounding the new beer?
  • Was the event a single, flat or ticketed price, or was the event pay-as-you-go?
  • What did the brewery do right?
  • What did the brewery do wrong?

I would also welcome and appreciate any other comments or suggestions that folks might have.

Thanks and Cheers.



Does anyone have a copy of this educational pamphlet available, or does anyone happen to have a solid lead on where I could purchase a copy? 

I am trying to track down this guide, and am running into some difficulty because the pamphlet has been long out of print...

Thanks for any help.


I recently attended a homebrew seminar event that was held at a commercial brewery, here in San Diego, California.  To me, the event had both positive and negative aspects...

On a positive note: the brewery opened its doors to the homebrew community, and the instructor (an employee of the brewery) provided some fantastic knowledge about the homebrewing process, about beer ingredients, and about homebrew in general.  In addition, the class featured a discussion that compared brewing on the homebrew-level with brewing on the commercial-level -- this discussion provided a unique and direct comparative look at homebrewing versus commercial brewing, and it was educational for both the beginner and more-seasoned brewers in attendance.

On the negative note: the seminar was focused quite a bit on featuring the commercial brewery's beer, its brand, and its history.  There was almost as much of brewery-specific content that was presented as there was material about homebrewing.  Also, there was a certain level of disingenuity involved in the presentation -- for example, it was clear that the batch of wort involved in the seminar would be dumped down the drain, and that the beer would never actually be fermented. It seemed odd to not actually finish the batch of beer...

Any way - this leads me to ask: are you interested in seeing more commercial brewery's taking an active role in providing homebrew education or in supporting the homebrew community?  What types of actions would you like to see a commercial brewery take, for example, offering classes, offering ingredients (extra hops/barely/etc.), or offering wort to homebrewers?

Any input would be appreciated.  Hoping to start a conversation about the topic.



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