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Topics - deidre888

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Going Pro / Pro opinion on Nanobrewery proposition
« on: July 01, 2013, 02:40:21 PM »
Hello,
Some time ago I came to the realization that working in the craft beer industry was where I wanted to be.  However, over time, I also realized that being an entrepreneur was a big part of my vision, and I'm now doing the work necessary to open a nanobrewery.

Based on all the research I've done and training I've received, any product you're trying to sell requires you to know what market you're trying to sell to. My vision is to keg only and be a local beer provider to restaurants (in particular gastro pubs) in my area.  I've already talked to some owners and they're thrilled with the idea of being able to purchase very locally made beer. ("Thrilled", is an understatement. There's a lot of bugged eyes and, "When are you opening??!!" noises, because they're looking to differentiate from other restaurants that have cheaper food and are craft ale drinkers.)

The beer style will be very "English" so, definitely a lower hop and alcohol profile than a lot of American beers. 

After attending the 2013 NHC: Going Pro panel, I left with a question (or questions) I'm hoping other pros could add insight on.

Questions:
1. Can I stay a nanobrewery and still make enough money to stop my day job?
2. Is it too late to pursue the market with a milder beer profile? In other words, has the craft beer market taught craft beer drinkers that "good" beers are essentially IPAs and anything else is just not as good if it doesn't have 40+ IBUs?

I've got to be clear here, I'm not looking for an ideological discussion. I'm truly trying to understand how difficult my distribution road will be if I'm not creating "extreme" beers.  Making beer, giving local people jobs and producing a quality delicious product has become my calling; I'm just trying to better understand what it'll take for my vision to come true. I'm not afraid of hard work, I'm just old enough to understand I want to work hard and smart, with emphasis on the smart.

I greatly appreciate any and all insight pro brewers, especially those who started their own brewery can offer.

Thanks,
Deidre

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