Had the interview last night and it went well. No surprise questions. I am not very good at telling "the story" of the brewery, but I don't think I ever put my foot in my mouth. Thanks for the suggestions.The biggest question and hurdle I have faced is when asked about other local competitors. Be sure to be kind and gracious even if you don't like the other brewery/breweries or their beer.
They will usually ask you about your brewing experience or what inspired you to brew.
Outside of that pretty straightforward.
She didn't ask about local competitors, but I am always careful to speak well of them. There is no point badmouthing another local brewer - you can come off as catty and disrespectful.
Something I hear locally, and I don't know if it is true or a myth: there needs to be a critical mass of local breweries in a given area to attract tourism. You could highlight differences and the value of visiting all, including things for foodies and non-beer visitors.