« on: July 17, 2015, 01:41:19 PM »
I think it is wrong to say Duvel Moortgat bought FW. I think Duvel invested in FW to allow expansion.Good point! If that is the case then I would be a little less worried. However I still wonder why FW "needs" to keep expanding. Maybe this is a sign of the times since I am convinced we are going to be having a "craft beer war" soon. As an example I can walk into any supermarket here in CA and find IPA's by Stone, FW, Lagunitas, New Belgium, and Sierra Nevada. All great beers. You know which one I pick every time....the cheapest one!! I know my friends who drink craft beer feel the same....the craft beer they drink is the beer that is on sale!
This article says they combined US operations but says both sides would not call it a merger or acquisition.
I think FW gets an in flow of cash to expand their brewing operations and a new or improved distribution channel and sales force. It's not clear the FW founders are receiving any cash themselves. It seems more likely the new monies are going into the business.
Getting bigger does tend to make a brewery less local focused. I also wonder if bigger breweries can stay nimble. Overtime, can they still lead with new an innovative beers or do they migrate to business model that maintains old popular brands and copies innovative beers but doesn't really innovate themselves?