« on: August 08, 2012, 05:43:01 PM »
I agree with you, but I do think fixing the 3 tier system would probably have the largest effect on Craft Beer as a whole. Its pretty corrupt frankly. (state law will always be a separate battle) the BMC's, as much as they aren't supposed to, give incentives for tap and shelf space simply because they can. They have the capital to throw around to distributors, just look at AB's exclusive distribution network. Then the distributors take those incentives and bring it to the restaurants and stores to sell more so they get more incentives. "Hey, here are some awesome box tickets to the Yankee's vs Redsox, how about that extra tap space?" "We accidentally gave you 2 extra kegs, no worries and oh, here is an extra jockey box we had laying around, bet you could use that for the patio bar. Thanks for being such a good customer, oh, btw, Assenheimerbusch is coming out with a new lower calorie beer thats lighter than air, how about you help us push it and do a few promo nights." In the 14 years of bar tending I did, there wasn't a place I worked where that didn't happen on a regular basis. This is a federal issue which effects each state. State law, well, thats just another part of the game and we are starting to see state legislation loosen up a bit.