- – I come up with a title every time I make something new.
- – If It's a repeat with a tweek I add a 2, 3, A, B, etc. as a version describer.
- – If it's a re-brew of a favorite, I just add the new date.
The names aren't always clever, cutesy or poetic. Sometimes it's just a style name with an adjective like "Ugly Alt." Most of the time there is some kind of a story behind the beer or that something happens during the process that can spark a title like "Clocktoberfest" this beer was brewed at the 11th hour for an Oktoberfest, with the sub title, Cerevisi et tempus neminem manet (Latin for Beer and time wait for no man)
It's pretty easy finding a title. Best thing is, I don't have to worry about the title being a marketing success.