Agree on the marketing vs beer thing. I tried PBR for the first time recently. I ended up staring at the can and thinking, so what gives? I guess what you are paying for is the marketing, its sort of a fee to assuage the guilt of hipsters who want to drink cheap beer, but want to still feel good about themselves, like there is something really "authentic" or ironically blue collar about PBR. I personally have no misgivings about this, and would feel comfortable drinking a much less stylish cheap beer were I so inclined to abuse the ol' liver, so the extra expense is wasted for me.It's this attitude that is perpetuating PBR at a "hipster" beer and it makes me angry. I'm not saying I started drinking it before the hipster PBR craze, but I had no idea it had that stigma attached to it, if it did yet, when I started drinking it. And I'm still pretty young; haven't been drinking beer for much more than 7 years and I started out with good beer for the most part.
New owners do sound a little trashy, but I don't feel sorry for the old owners. Business is business, get over your whininess and get another job, build up another beer brand.
I like microbrewed beer a lot, but there ain't nothin' wrong with drinking some blue ribbon from time to time. My beer consumption is mostly homebrew though.
But your avatar makes you look like a hipster.
Aw it does not! Bill Hicks was an American hero! Zim zam?