75 *F and it was fine, though I prefer it in the 60's.
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On a 5 or 10 gallon system the beer was always worth way more to me to drink or share with friends than to sell. You put In hours and hours of hard work just to turn around and sell and barely break even and if you count the time and labor you'd actually lose money.
Somehow people do not want to listen.
Let them learn hard way.
It is like talking about water for BoPils.
Course, as soon as you sell your first bottle of legal beer all of those expenses associated with brewing become tax deductible!
[I do not necessary agree with you that brewing is just another business. We all know that it takes the same amount of hours and man power to brew 10 Gal batch or 10 gallon batch.
I do agree that brewing beer is food manufacturing thou.
This is actually a good marketing idea. By branding items and getting the word out well in advance, people are anticipating your product in the market place before it arrives. This is why most companies pre-annouce products. The inability to get a well-branded product actually increases demand. It a strategy heavily employed by Apple Computer. They announce something, it goes on sale, it sells out and you can't get one for weeks. People line up outside the stores just to get one on opening days. Regardless whether you like Apple's products or not, they get a massive amount of free publicity because of the demand they create prior to and during product launch.