I've come up with about 20 of these loopholes and since there is no concrete definition of what a tour is or what it has to entail, we're free to interpret it as we see fit until they come and take me to jail, right?
Not the way the law works but I guess that is one way to conduct business.
That was sarcasm btw!
Whether your state regulators will permit the screen-based tour is a question for your regulators. I couldn't tell you whether you are better off taking that path and begging for forgiveness if caught or asking for permission ahead of time but you (or your attorney) should first take a closer look at the administrative rules not only for a particular definition but how the regulators are likely to interpret the meaning of a tour under the statute.
In all seriousness, I would never do any of this without consulting a lawyer first, and your opinion is acknowledged, appreciated, and noted, so thank you!
I've personally talked to at least 10 different people and not a single one could define what a tour is, both at the local and state level. My total phone on-hold time is probably around 3 hours so far. :/
Something else to consider is that the tour is an opportunity to round people up and give them a sales pitch on more than just the taste of your beer. Will a video maximize that opportunity? Can you afford the staff time to give a tour? I am sure everybody will get extremely tired of giving the "Beer is made of four ingredients..." speech in short time but people enjoy seeing the equipment and if you can make a few merchandise sales out of the tour then maybe it's worth it.
I absolutely agree. The plan also includes scheduled guided tours for exactly the reasons you stated, but also includes the loophole tours for people that just want to walk in and order a pint then walk out with a growler.
Our current plan is to take over a retail space in a highly trafficked area that was occupied by a food service business to minimize the buildout costs. The floorplan is narrow and long, think strip mall location, and would be perfect for retail sales as opposed to a huge cheap warehouse out in the boondocks for a production brewery.