« on: May 27, 2011, 10:27:50 AM »
I don't like the black ones. They need some color. I like #21.
a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.
I've seen very few beer bottles with monochrome labels.
majorvices is absolutely 100% correct. ALL logos are designed in b/w first because inevitably you will need to use it as a cutout, a splash, a die or in applications where color is cost-prohibitive or just plain unusable.
You may not have seen many beer labels printed in b/w, for good reason, they want their product to stand out on the shelves, but conversely you don't see alot of full color logos printed on giveaway items, glasses, t-shirts, etc. because full-color printing costs a lot of money.
Not arguing with your cost logic, but I sure see a lot more multi-color t-shirts here.
and if you look closely, 90% of those are 1 color. which means they gave the printer a b/w logo.