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Messages - tonyp

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481
I don't like the black ones. They need some color. I like #21.

a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.

I've seen very few beer bottles with monochrome labels.

http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi

majorvices is absolutely 100% correct. ALL logos are designed in b/w first because inevitably you will need to use it as a cutout, a splash, a die or in applications where color is cost-prohibitive or just plain unusable.

You may not have seen many beer labels printed in b/w, for good reason, they want their product to stand out on the shelves, but conversely you don't see alot of full color logos printed on giveaway items, glasses, t-shirts, etc. because full-color printing costs a lot of money.

Tony




 Not arguing with your cost logic, but I sure see a lot more multi-color t-shirts here.

http://www.google.com/search?um=1&hl=en&biw=1680&bih=925&tbm=isch&sa=1&q=beer+logo+t-shirts&aq=f&aqi=&aql=&oq= 

and if you look closely, 90% of those are 1 color. which means they gave the printer a b/w logo. :)

482
I don't like the black ones. They need some color. I like #21.

a good graphic designer designs his logo to look good n black and white first. Color can always be added. The focus should be on design first. I do agree that a good logo color palette is essential, but logos are very often printed in black and white and if the rely too heavily on color the.y don't often convert well.

I've seen very few beer bottles with monochrome labels.

http://www.google.com/search?hl=en&biw=1680&bih=925&q=beer%20bottle%20labels&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi

majorvices is absolutely 100% correct. ALL logos are designed in b/w first because inevitably you will need to use it as a cutout, a splash, a die or in applications where color is cost-prohibitive or just plain unusable.

You may not have seen many beer labels printed in b/w, for good reason, they want their product to stand out on the shelves, but conversely you don't see alot of full color logos printed on giveaway items, glasses, t-shirts, etc. because full-color printing costs a lot of money.

Tony



483
If I had to choose one of those I'd go with #29 with minor changes.

First the good stuff:

1) I LOVE the swash thru the BR in the center, wonderful idea. As a designer, little moments like this that happen when designing make everything worth it. I really hope that swash will be color to make it stand out.

2) The river looks great, I would love to see that in shades of blue in the color version

3) Typefaces are well-chosen, bold, solid slab serifs are excellent for this application.

Here are some thoughts on changes:

1) They need to fix the tracking of the space between Black and River, when the tracking of the type is that wide the space needs to be doubled to be effective as a separator, to me it looks like a single word.

2) The barley stalks are too subdued and at small sizes they will disappear and be totally unrecognizable. They also look weird being so straight when everything else in the design is curved.

3) Since the main type is tracked, the sub-text doesn't fit into the flow of the eye path. The first thing you see is the BR, then...you're left with a choice. Dialing back the tracking on the sub-text (brewery) would cause the flow to change from the BR to Black River to the brewery, which is the story you want to tell.

Think of it like this:

BR, hey what's BR mean? oh Black River! What's Black River? oh its a brewery! pour me a pint!

They could also change it to small caps which would shorten the baseline height with the added benefit of centering the inner grey circle with the text.

Overall I like it and you can tell the designer put some thought and care into the design. A few of the others seem like strawmen to me. This is the one they want you to buy, and for good reason.

Please take my opinions with a grain of salt, each designer has his/her own reasons for making decisions and some aren't readily apparent until you talk to them about it.

I hope this was helpful! Good luck!
Tony

484
The Pub / Re: The Walking Dead
« on: May 27, 2011, 09:28:25 AM »
Like Phil I've been collecting and reading the comics since day 1 and its one of the best series out there. I highly recommend picking up the graphic novels, besides the amazing artwork the writing is just incredibly well done. The biggest problem is reading just one, then the monthly wait begins again@#$!

Even Simon Pegg reads it!



Full Size Image Here

485
General Homebrew Discussion / Re: Selling.....maybe?
« on: May 22, 2011, 07:56:30 PM »
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win. – Sun Tzu

words to live by!

486
General Homebrew Discussion / Re: Triple batch day!
« on: May 21, 2011, 09:47:07 AM »
I'm half way thru my triple batch day. Batch 1 is chilling, 15 gallons of bitter. Batch 2 is boiling, 5 gallons of porter. Batch 3 will be 10 gallons of American Brown. Things are going very well!

Now thats a rapture I can believe it! nice work!

487
The Pub / Re: Ain't technology grand?
« on: May 20, 2011, 04:17:50 PM »
Cool, but I think I'll stick with my black & tan.

++

488
The Pub / Re: New ride!
« on: May 20, 2011, 04:16:55 PM »
And, it will be a lot better than the 1 ton, 454 I was looking at!  ;D

haha no doubt!

489
The Pub / Re: New ride!
« on: May 20, 2011, 01:52:53 PM »
wow man you better prepare your wallet for the difference in gas prices!

490
The Pub / Re: Design Student - Redesign of Stone Packaging
« on: May 20, 2011, 01:33:21 PM »
Beer label art from the master:

  http://www.randymosherdesign.com/

a lot of nice designs but man that website is horrendous :(

491
The Pub / White Labs Yeast Label Redesign
« on: May 19, 2011, 09:28:33 PM »
Inspired by Drew's post about the Stone label reinterpretation, I had an idea to do the same for White Labs. I only spent about 15 minutes on it, but I kind of like it. The stark contrast would make the label easily readable and recognizable from a distance in comparison to the current one and I was thinking that maybe the background could be color-coded depending on yeast type (ale, lager, wine, etc).

I didn't take the time to do the rear side of the label but I figured that would have a lot more detailed info and history text, bar codes, etc.



For some reason this forum doesn't like full size images and arbitrarily scales them so it looks really crappy here so I've included a link to the original size:

White Labs Label Redesign

Maybe I'll send it to Chris!

Tony

492
The Pub / Re: Design Student - Redesign of Stone Packaging
« on: May 19, 2011, 07:06:41 PM »
If you like package design this is one my favorite sites

http://lovelypackage.com/

493
The Pub / Re: Formula 1
« on: May 19, 2011, 12:58:31 PM »
I wish speed would replay the race in the day time. I have to get up really early to watch most of the races.

check out the BBCs website, they have an online streaming video site, there of course other means of getting the race videos...

494
The Pub / Re: Formula 1
« on: May 19, 2011, 11:55:47 AM »
Not to derail my own thread but, speaking of drag racing check this out:

a 9 sec electric vw beetle

so awesome

495
The Pub / Formula 1
« on: May 19, 2011, 11:22:26 AM »
Any F1 fans here?

I was a big fan when I was kid, and have gotten back into it over the past few years. This year has been the most exciting that I can remember with the new tire compounds, KERS and DRS.

Its such a shame the coverage in the US is such complete s***. But thanks to the internet, watching the BBC's F1 coverage makes me so jealous of people living in Europe, its absolutely the best sports coverage in the world. Martin Brundle, David Coulthard, the hilarious Eddie Jordan, Jake Humphrey, Crofty, Anthony Davidson, the list of excellent personalities seems to go on forever.

Everything about the BBC's show is great, and the banter and jabbing that goes on between the announcers is hilarious. Its so enjoyable that I watch everything from friday practice to the race on sunday.

I mostly cheer for Ferrari (Massa/Alonso), Team Lotus, McLaren and any team that Rubens Barrichello is a part of (he did beat the Stig afterall).

 I know there aren't alot of F1 fans in the US but I love it. Anyone else?

Tony

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