...For me, having Morebeer open a warehouse on the East Coast made it tough to order from anyone else. That was a savvy business move on their part, and I'm sure that set them apart from the other major online retailers for many homebrewers.This. When I couldn't get it from my LHBS I used to use NB exclusively. Right before the Inbev deal, I tried Morebeer and have been using them ever since. I can order on a Wednesday and have it here in ATL by Friday. Just yesterday I got a NB catalog in the mail and for the first time ever, I tossed it in the recycling bin without even cracking it open. I try to use my favorite local, Operation Homebrew, as much as possible. But it's a traffic nightmare getting there from my house or from work. 22 miles from work and at least 45 mins. to get there.