« on: January 05, 2015, 06:33:30 PM »
Very interesting read, thanks for posting. It does seem from the article that he is stuck in his ways and doesn't want to change. Really strange behavior he presented at that beer bar and certainly didn't help his cause. When I see people act out like that, especially the face of a company, it doesn't sit well.
I tried Rebel IPA this past summer and I enjoyed it. Had it at the clubhouse of a golf course and after a round it hit the spot. And with it being paired next to Bud, Coors and Miller it definitely stood out. I feel like SA is kinda stuck there, the "unique" beer next to Bud, Coors and Miller at most establishments. And when I am at one of those places and want a beer, I'll go with the SA. Sorry Jim, breweries have passed you up. If you still want to be relevant with those sour beer drinking "hipsters" then try to create something else.
sidenote: If I can remember correctly SA/Boston Beer Company was at Avery's Sourfest. Didn't try their beer as you only had so many tickets and there was plenty to try, but they were there. I got the same vibe then as seeing Miller or Budweiser at GABF.