I was going to say the same thing. If you want some flavor you may want to consider molasses.
hmmm... taking a look, do you think molasses may be a good choice ? and if so, would i look at the same amount ? ie: 1pound brown sugar = 1pound molasses ?
From what I understand molasses can be very strong flavored depending on what variety you use. I assume 1# would be too much. I have no experience with it so someone else with more knowledge would need to chime in here.