« on: February 11, 2015, 04:51:45 PM »
American lager. The only thing it shares in common with a Pilsner is lager yeast and the name they ripped off from the Czechs.
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Jeff, I saw that from Wayne this morning on FB. However, he doesn't hold the pursestrings and who knows how much AB might throw at the owner...changing the one mind that matters.Exactly. When someone offers him tens of millions of dollars that would take care of his family for generations, he'd be stupid not to take it.
I think a major part of the problem is that the distributor and liquor store have no financial risk. The kegs don't belong to them so they lose nothing if you keep it. On the other hand, they do lose if they go out of their way to let people return them.I get it, and we shouldn't be stealing kegs.
But the big breweries don't really care and that contributes to the problem.
I tried to return some empty kegs a few years ago that got left behind by a caterer. Returning the kegs was hard to do.
The distributor didn't want them. The brewery (Budweiser, if I recall correctly) didn't want to be bothered. I don't recall the resolution, but we finally found someone to take them. We might have just taken them to liquor store and left them. There's a thread on here somewhere because I posted about it at the time.
This was experience when a neighbor gave me a keg that he feel like returning. I called the liquor store and the distributor whose label was on the keg. They didn't care and seemed put out that I was insisting that I didn't want to steal their keg.
I took it back to the distributor and basically made them take it. Seemed kind of crazy. I don't condone stealing kegs but they make it very hard to be honest.
And that's why their executives are multi-millionaires and you are not.
As pointed out earlier, it's not criminal theft by law, if that makes a difference in your ethics.. Failure to return forfeits your deposit. Don't think they haven't done the math. They are knowingly complicit in underage cash keg sales and choose to ignore it. Cigarettes don't cause cancer, either.
No, my ethics are personal, not dictated by law. They are also not dependent on someone else's ethics. I do what I do because I believe it's the right thing to do.
If it says Budweiser I wouldn't give a flying eff. They have so much power and lobbyist money that if it actually affected them, they'd bribe someone to change the deposit law.
Ethics and morals are not dependent on who you're stealing from.
Any brewery or distributor can immediately "change the deposit law" by charging the face value of the keg as a deposit. I don't get why the keg deposit can be as low as 20 or 30 bucks when the replacement cost is at 4 times that. Charge $100 bucks for a deposit a see how many kegs go missing.
It's Dick Cantwell complaining about the ad and then an interview about the Elysian buyout. You can get around the paywall if you Google the article title -- links from Google go straight throughhttp://www.chicagotribune.com/lifestyles/food/ct-elysian-brewing-takeover-20150202-story.html#page=1There's a pay wall, can we get the Cliff Notes?
"Craft brewery co-founder not happy with Super Bowl ad snark"