« on: May 05, 2014, 01:59:10 PM »
Like all the Mega's, they know how to make the same product day after day with incredible precision. I don't think they can adapt their habits to the creativity and variability needed in craft brewing.
I applaud their abilities, but they may be more a product of practice, measurement, and management than skill. In many respects, craft brewing has something to learn from the Mega's and vice versa. I fully expect that Pete Coors will figure out how to integrate their existing abilities to the changing beer market.